Do you want to make your E-commerce data more personalized as well as your data-driven decisions smarter and more efficient? Do you want your audience to engage with your content and drive traffic or sales more efficiently? If you do, then your ideal solution would be to set your personalization strategies or goals, and then optimize the taxonomy and tagging system of your E-commerce website likewise. Good product taxonomy can help you achieve the ideal personalization that you’re looking for.
What is taxonomy?
Taxonomy is a way to establish a framework of tags that organize your content by topic, target group, etc.
Your taxonomy means that your E-commerce data can be categorized across multiple sources and channels. A taxonomy standardizes the data inputs and outputs in your attribution platform, ensuring that analyses, insights, and recommendations for your E-commerce solutions match the unique jargon and business objectives of your brands. Once you set up your taxonomy, you can categorize your E-commerce data and use it more effectively.
Taxonomy helps your E-commerce business substantially
Taxonomies allow you to convey different views about your content and contextual experiences. For example, if you wish to present your order processing system with personalized upsells and call-to-actions, your taxonomies need to categorize your product catalogue descriptions, marketing content, customer personas and various other key concepts of your e-commerce business. Taxonomies also provide a framework for data in your attribution platform that allows you to analyse your media performance that matter the most to your E-commerce business.
Taxonomy is critical for personalization of your E-commerce data
Defining a taxonomy is critical if your web content management platform supports all your digital channels: site, mobile, tablet and social. Taxonomies support and improve the search engine searchability of content on your E-commerce website and improve your ability to personalize your data as well as customer experience across all channels. Creating taxonomies is a skill, but it makes the process of providing the sort of personalized content that is just right for your customers much easier.
Taxonomy transforms the way your E-commerce communicates
Applying a well-thought-out taxonomy to your E-commerce content can transform the way you communicate with your customers, organize your information, and deliver an immense return on investment by improving content discovery, online marketing, and customer self-service commerce. When creating the taxonomy for your E-commerce website, you can classify your content in an organized way so that you are better equipped to provide your visitors with personalized content.
Taxonomy helps eliminate redundancies and increase marketing effectiveness
Marketers are instructed to relate the value of each content element to organized and comprehensive attributes. When a customer buys a product, for example, a data decision system uses the customer profile to identify the to-be-served offers, removes content from the offer memory, compiles relevant content modules, and makes them available to your marketing channel, which then delivers the content to the customer through relevant channels. By tagging the core content and pages you want to use as per your strategy for personalization, you can offer relevant content to anyone who visits your E-commerce website at any point in their customer journey. Personalization makes your campaigns more effective and allows you to use them for the customer experience, increasing the impact you get from every campaign buck you spend.
Strong taxonomy ensures strong benefits for your E-commerce business
- Taxonomies allow you to make your content available to business applications that are external as well.
- With taxonomy, you can limitlessly personalize your E-commerce content offerings on various content channels.
- A strong taxonomy creates organization, consistency, and rational management, thus helping your teams deliver only relevant content to your customers.
- Through taxonomy, you can organize and manage context-based references.
- Taxonomy can help you influence the scalability of your marketing efforts.
- Strong taxonomy can help create consistency and governance across authors, environments, technologies, and channels.
Taxonomy optimization also allows your internal team to review analyses for each category and make smart, performance-oriented decisions. Taxonomies help you serve content that achieves one-to-one personalization. They are a link between your personas, the personalized content you create for your personalization, and the tools you use to know what content to serve.
Although it is the first step in allowing your E-commerce business to create a unified data system for all your team marketing activities, creating an enterprise-level marketing media taxonomy might seem like a daunting task. Let us help you with that. Avail Altius’s product taxonomy services to improve your category hierarchy structure, making your navigation better and to the exact product page for faster buying and speedy purchase processes. We at Altius can help you create a well-designed taxonomy with structure and customisability, so that your E-commerce content is not only personalized, but also helps you skyrocket your traffic and sales more than ever.
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