Tips for boosting your SEO score in 2021

by eCommerceblogSEO

Google always changes algorithms regularly. This is done for better user experience as well as satisfaction. Google wants to make sure that the displayed results are as useful and supportive as possible.

SEO stands for search engine optimization, which is a set of activities attempting to improve your website’s ranking on the result list of search engine SEO not only expand the awareness and popularity for your website, but it also helps website owners not to miss a promising target market.

SEO strategies are built according to Google algorithm, so as to achieve a higher rank on the result list. Algorithms are a system of rules and signals which are used to judge your website. Once those rules and signals are changed, SEO techniques and strategies should be accordingly updated or else your website will not be considered as a good website by Google. This will have a negative impact on your online business.

Tips to boost your SEO score in 2021

Tips to boost your SEO Score in 2021

1. Improve your website loading speed:

Site speed is one of the main factors for ranking websites on the search engines. Searchers hate waiting. Check the loading time of the web page, if it takes more than 3 seconds to load then there is a need to make the website lightning fast. If your website page loads faster than they are ranked on top on search engines compared to pages that load slowly. So if you want to rank higher on Google, your site needs to load quickly. There are many tools available to make the site faster. Such as web page tests, Google page speed, Yslow and others.

2. Improve dwell time:

If the visitor to your site quickly bounces from your page, this will result in down ranking of your website on search engines. So to improve the dwelling time on your site, make sure that your site is attractive and help engage the visitor for a longer time. Along with good and unique content, you can add videos on your site about your online store. This will help in increasing the dwelling time of visitors.

3. Target Keywords:

Effective  keywords help your site to target the qualified traffic from search engines to your website. If the keywords are bad then all your efforts made for your online store goes in vain. Optimizing keywords is the most important aspect of SEO. Make sure you use keywords which the customers are using regularly. Effective keywords help you to measure traffic potential of your website.

4. Optimize your page:

Optimizing pages on your website helps your site to become more search engine friendly. It helps your site to draw a significant level of online traffic, also helps in improving the user experience. Optimizing your page helps to grow your ranking.

5. Effective and unique content:

Unique content always works wonders for an online business. It means content is original and not duplicated from anywhere else. Because search engine ranking, rate unique content high and improves the website’s position. It is found that 2 out of every 5 e-commerce content is duplicate. Websites can be penalized for posting duplicate content and can also remove the sites with duplicate content. Google wants to provide their users the best experience through unique content. Content should be effective, capable of driving traffic to your website and converting them to your customer.

6. Consistent URL:

SEO friendly URL structure helps in building consistency. It helps to promote your page ranking and enhance the user experience. Offering a great user experience and useful, unique content will help your website to optimize your URL structure. Following tips help you to keep your URL consistency :  

  • Keep it simple and consistent
  • Use short URLs
  • Keep it organized
  • Use right keywords

Make sure that your URL structure and format is the same for all the pages of your website. Also the words in the URL should be the same to the content on your website. This will enhance users’ experience.

7. Use broken link building:

Broken link is one of the technical errors that should be prevented for a better SEO result. Your website should not be judged as an old and neglected website by search engines. Detecting and repairing broken links, is an ongoing process which will help you in top ranking on search engines.

8. Contact us page:

 Providing contact details before proving its own ability to raise the truthfulness in customer’s mind. It creates business opportunities, improves customer service. A website with precise contact details is likely to be more reliable than others. According to this Google put higher ranks for such sites.

9. Off-page SEO:

Off page SEO also helps to boost your online ranking away from your site. Google review is one of the most powerful tools for your online store. The number and quality of reviews act as a leading conversion factor. Make sure you encourage the customers to leave reviews, which will add positive feedback for business.

Pull up:

Therefore to achieve good results in a digital marketing strategy. It is essential to stay up to data on the SEO trends that will arise with growing frequency.

Best free SEO tools you should be using to improve your E-store

by eCommerceTechnologyblog

A good tool to do the task saves time and the work done will be effective and efficient. Every thing starts with right tools. If it is available free, then what more you need. The best free SEO tools you can use to rank higher in search engine result page [ SERP ]

The following tools are fast free and easy to use.

#1. Google Page Speed:

Once you enter a URL, this tool will test the loading time and performance for desktop and for mobile. it also suggest tips for improvement. the mobile performance can be known through a user experience score, grading areas etc..

#2. Google Analytics:

Google Analytics is a web analytics service offered by google that tracks and reports website traffic. this helps to get a deeper understanding of your customers. this tool surfaces many keyword insights as to which term people use to land on your pages.

#3. Google Search Console + Bing Webmaster Tools:

Google Search Console is a free service offered by google that helps you monitor, maintain and any difficulty if your site is facing ? GSC helps you understand and improve how google sees your site

Bing web master tool is a free service of Bing search engine. it allows web masters to add their websites from a single account. it gives you a snapshot of information about each site.

#4. Keyword Tool:

There are hundreds of keyword ideas based on a single keyword. Once you enter a key word , the keyword tool provides a huge list of long tail keyword opportunities and common questions asked.

#5. Moz Local Listing:

Moz local gives you the tools for complete listing management across the web. Take control of your local SEO with powerful references accuracy , checks review management , publishing tools, integration with google and Facebook and more.

#6. Moz Link Explorer:

This tool gives a complete and clear picture of your website pages and links. It also gives an insight into your website’s authority and ranking. Link explorer measures your back links most valuable pages, linking domains etc. , this helps you to build high quality links to better compete and thrive online.

#7. SERP Simulator:

This tool will show how your web pages will look in google search. And so the appearance of your meta title and description can be known through this tool, before you publish your web page. it works for both desktop and mobile and also checks with any issues and instantly fixes the same.

#8. Link Miner:

This is an important tool to find broken links on any web page. It helps to rebuild the broken link and creating opportunities. its a single chrome extension that checks the http status of all links on the current page. You can easily find the broken link here as highlights.

#9. Google Trends:

Google Trends is a search trend feature that shows how frequently a given search term entered into googles search engine relative to sites total search volume over a given period of time. this tool uncovers the seasonal variations in search popularity amongst other things.

#10. Google Business Review Link Generator:

The google review link generator gives you a one stop link , you can send to your customers for them to easily leave a review for your business On google. Customer reviews are important for local SEO purposes. this tool helps you to generate, manage and monitor the customers review for your business.

Conclusion:

There are hundreds of free SEO tools, putting together all is a hard task. The above mentioned ones are valuable and you can use via the web within minutes to get amazing insights.

 Even more tools are available. If interested you can look into the following

  • 100 best SEO tools and resources
  • SEO and marketing tools
  • the complete beginners guide to SEO

  

 

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Ways to increase Sales Using SEO Techniques

by blog

SEO Techniques

Use Precise Keywords:

Keywords are the headlights of your SEO Techniques without keywords customers will never find your business. You need to figure out the frequently used keywords and phrases and use them for ranking in contents used in Title, URLs, headings, phrases, image description, Meta Data, and more. There are many keyword planning tools such as Soovle, Jaaxy, Google Search Console, and many more in the market that will help in getting through the right keywords that your customers will connect with. 

Compelling Content:

Content is a valuable and sharable resource that can be used to reach your customers. When a prospect searches the internet for a product or service they will come across many options and suggestions that will help them to make a purchasing decision. Make your content the most relevant, engaging, and authoritative is a SEO strategy that prospects will find your products before others and this allows converting leads to customers. Great content is not only text, videos, blogs, infographics, animation, e-books, white papers and much more can be used for inbound marketing. This forms a major SEO strategy.

Connect through Social Media:

Social media is the fastest-growing medium for modern SEO strategy because the number of consumers who are actively involved in engaging with brands is increasing day by day on these platforms. More than half of the people turn to face book when they get interested in any product or service. Social Media like twitter lets consumers get direct attention from customer service agents when they cannot get through other means. Showing the empathy side of your company also enables you to build and maintain a relationship with clients. 

Go Local and Mobile but plan globally:

Considering 30 % of all mobile searches for business products, services, or prospects today have local intent. Local content is what will attract customers to your e-store or physical store. What is needed is, customizing your portal with appropriate forms of content to suit the local traditions and taste but at the same time, project your brand as a global competitor. Some tips for a successful SEO strategy is to include making global website text changes targeting local keywords, geographical Meta tag implementation in your e-store website, and more. 

On-page ranking factors are important

On-page SEO strategy makes your e-store more user-friendly, making it easier for search engines to index your pages. Thereby increasing search rankings. The on-page factors that affect search engines are Content of a page, title tags, URL, Image alt text. Good content is content that the user would demand. It could be in the form of text, audio, video, or image but it should be the answer to what a customer stipulates. After content, title tags are most important. URLs with a clear hierarchy of the information on the page help, search engines to get information faster to the user. 

Image SEO:

Optimize All Product Images on Your Website with relevant keywords to help with your page rankings on search engines. Some of the valuable suggestions are:

  • Use Descriptive keyword-rich files name for image optimization. Search engines not only scan the text on your webpage, but they also scan your image file names. This is also as SEO technique for ranking.
  • Appropriate Alt attributes with relevant keywords. Alt attributes are text alternatives to images; you can see them when you hover over an image.
  • Zoomed in Images for a better view increases the page load time compared to larger images
  • Reduce image sizes using adobe Photoshop or online image editing tools such as PicMonkey, PIXLR, Canva or GIMP

A growing eCommerce store will need SEO (search engine optimization) techniques that are effective and consistent over time ensuring that your e-store gets the right visibility over your competitors. Altius provides first-rank SEO services to boost your business. Altius provides well-trusted SEO services that create SEO focused content for your customers with relevant, up to date information; accelerating website traffic & brand awareness. Our SEO techniques are designed to serve you all levels based on time-tested methodology optimizing over 500+ e-store pages.