Data cleansing is an important task in every e-commerce company. When you have your products online and visitors to convert into customers, your data needs to be precise, accurate and faultless.
Data cleansing helps you achieve this. Inaccurate and repeated data is removed alongside corrections made in spelling, invalid data and misinformation.
Need for clean data
In B2B e-commerce, inaccurate data analytics leads to misguided decision making and can expose the industry to compliance issues. Since most items are bought basis requirement, the specifications need to be precise.
Data is dynamic in nature
Having said that, it is important to know how to organize and utilise data. Data cleansing helps arrange data in a way that can be accessible to anybody and everybody. Data cleansing also helps in removing duplicate entries and inaccurate data. Any update on specifications can be done on time in the right place , by anybody who has the right information.
Data that leads to the manufacturers
Product specifications online must match to the manufacturer’s specifications for the said product.
And it is very important that the specs are right. Wrong specs for a product can bring a bad image to the manufacturer. In B2B e-commerce wrongful data could cost lawsuits being filed.
Develop a framework in advance
Data cleansing is a repetitive and time-consuming job. Once the data is cleaned it needs to be stored in a secure location.
The staff should keep a complete log of the process, as to which all data went through compilation and which didn’t. If a data cleansing framework is not created in advance, the entire process will become repetitive.
Outsource your data cleansing
It is always wise to focus on what you are good at- selling industrial tools. Your team is trained to handle calls, clients and sell. You do not want to hire a team for a seasonal period. Consider an outside expert’s help to do your data cleansing.
The need for cleansing data has never been so needed by the world. Data is useless unless it is cleaned thoroughly.
Choose Altius Technologies for your Data Cleansing services
Altius has been providing top quality data cleansing services for 11 years now. Altius also does a host of data entry services.
Our data cleansing specialists can handle your requests while ensuring that the requirements are met within the expected time.
Our cost-effective services help you save considerable amount of time and money as well.
With 200+ skilled engineers in data management services, Altius boasts a 99% accuracy rate in all its 350+ projects. We also do Product Content Management/ enrichment services, PIM implementation and software services.
Govindaraj L
Responsible for Data Quality and Revenue Generation.
