TICK TOCK!
The clock is ticking and your competitors are rising higher than you. Without a doubt, it’s extremely important to rank better on GOOGLE than the rest with Digital Marketing. Well, it’s not impossible, but let me tell you that it’s not a cake walk either.
What are the major points to be noted to be NO.1 on GOOGLE?
Research
- Researching is tricky. Hence, SEO must always be attentive.
- Keyword research – when you target on the wrong keywords, you can damage your campaign which leads to less traffic.
Identify your problems
After research work, it’s time to audit your site for problems that need to be fixed. Main things to focus areSite errors that include
- Redirecting any 404 pages to actual content
- Changing 302 redirects to 301 redirects
- Updating duplicate content pages, Meta titles, and Meta descriptions.
Website Speed
Speed matters as customers cannot wait for the page to load. In fact, research shows that 40% people abandon the site if it takes more than 3 seconds to load. Make sure you don’t lose your valuable customers because your site is slow.On-page Optimization
Page optimization plays a very important role to attract more customers to your site. When your web page is relevant to the topic, you will gain more visitors than usual. You can add links – Google pays more attention when you engage the site with relevant pages.Optimise your images
User experience is great when you add images on your website. But, it doubles when you optimize your product with right images. Giving a unique title to the featured image along with an alt-text regarding the post. Optimising the alt tags gives another opportunity for Google to notice what your page is about. Again, its all about relevance. We should not have a picture of an Elephant with the alt tag “Lion” by mistake. Only the perfectly optimized page can bring in a lot of visitors. Is your webpage following these points? What are your end-results?