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Ways to use eCommerce to tackle Electronics Supply Chain

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Electronics and electricals are always in demand and high demand is more of a challenge for the industry than a benefit. This is because higher demand impacts the entire supply chain of the company starting from manufacturers to suppliers and retailers.

In order to keep your supply chain functioning efficiently, one must be updated with the latest product related trends, continuously evolve the product assortment, and optimize the inventory management.

Here are some ways in which you can use eCommerce to tackle electronics supply chain.

Use PIM to Sort Complex Product Assortment

Product assortment may seem to be a time-consuming process; however, with the help of Product Information Management (PIM) tools you can systematically arrange your products and offer accurate product descriptions for your customers.

The PIM system can be integrated with all your web stores and ERP, keeping the system updated to real-time.

Google Analytics can help you make Purchasing Decisions

Google Analytics can analyze the success of your products and help you make modifications to match customer demands. Data driven approaches tend to help you understand the current purchasing process and amend the product information from to time.

Set up Personalized Catalog for your Manufacturers and Suppliers

Personalized catalogs can not only be given to your customers, but also to the manufacturers and suppliers based on their purchasing choices, especially in the electronics and electricals segment.

This will limit their options and help them make faster purchasing decisions.  This also makes the job of your sales team easier.

Give your Customers more Time Online

Transforming your business from offline and online is the need of the hour. Going online offers your customers 24/7 accessibility to your products.

While going online, you must also improve your sales and communication channels, because you will get constant orders. This means your logistics must also be ready to fulfil your demands.

Customers in electronics manufacturing, wholesale, distribution and retail have found these ways highly beneficial in enhancing their logistics and supply chain.

Connect with the experts from Altius Technologies at the electrician’s exhibition – Elex Show on 29th and 30th January, 2020 at Alexandra Palace Way, London, and discover innovative eCommerce solutions for your business.

 

Arun Venkatraman

Helping CXOs succeed in the digital era by helping them capitalize on data and technology

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Physical Stores can succeed online using Google Adwords, Here’s how.

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Physical Stores can succeed online using Google Adwords, Here’s how.

Do you own an offline retail store?

Want to have your profitable share of the pie in today’s #eCommerce era?

Google Adwords is consistently seen as one of the best ways to reach your prospective customer, drive local traffic to your physical store, and ultimately increase sales.

Why is Google Adwords the right platform for Brick & Mortar retail stores?

Studies have proven the phenomenon of Research Online, Purchase Offline (ROPO) to be valid in most of the cases.

Although the online store revolution has raised the boundaries of doing business high, the offline store is still preferred by customers for making a reliable purchase.

However, this is not to suggest that online stores are performing poorly but instead to showcase an existing opportunity for Brick & Mortar stores to compete with online stores to attract more local customers.

It can be achieved by improving the stores’ visibility in the online space using a specialized marketing tool such as Google Adwords.

Making the best use of Google Adwords requires specialized knowledge of customer behavior.

We recommend using these FIVE in-built tools and make use of tested strategies to take your Brick & Mortar store online using Google Adwords.

1: Enable Ad Scheduling to target genuine customers

Strike the iron when hot!

It can literally apply everywhere.

With tight budgets on advertising, you should look to optimize your marketing strategy by displaying ads only during store open-hours, peak times of the day or target your intended audience.

Interestingly Google Adwords allows such flexibility.

Ad scheduling helps you to set particular days of the week and time to run your ads. Tools like Bid adjustments allow you to run ads all day, but with an increase in volume for set hours.

Follow the below steps to enable your ad scheduling option: 

  • You need an existing ad campaign to begin the Ad scheduling process.
  • Get access to the campaign you want to adjust by signing-in to your Google Adwords my business account
  • Click on the Campaigns tab.
  • Select your campaign.
  • Look for the “Ad Schedule” tab. Click on it.
  • Follow the options on the screen to change parameters accordingly.
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Things to remember when you attend Exclusively Electrical Trade Show

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Exclusively Electrical Trade Show is back to the Business Design Centre, London, UK. Year-on-year it is organized for the companies within the industry to showcase and demonstrate their latest products and services and test the newest market trends.

The trade show not only serves as a business platform to showcase their products to potential customers but they can also get a sneak peek at what the competition is working on. 

However, if you are new to attending such trade shows, this space is for you to read. Here is a quick checklist that you can follow before or while attending the two-day Exclusively Electrical Trade Show starting from 09 June 2020. 

Do not spend too much time with people you already know

We have noticed that most people just revert the warmth of hanging out with people they already know, thereby missing an opportunity to explore new contacts. Hanging out with your co-workers is the last thing which you would want to do in a trade show. 

Trade shows are all about showcasing new products, corporate, meeting new people and explore new avenues. 

Come prepared

Plot out which companies you want to see, where they are located as well as educational sessions you plan to attend. 

For example, Altius Technologies will be waiting to showcase its digital marketing solutions for the interests participants of the trade show. Now that you have noted down the purpose of your visit, you can reach out to the specific stalls. 

Getting acquaintance with the layout and hours of the show will help you a lot. Also, if the show format allows you to make a prior appointment with the exhibitors, you should not miss it.  It helps speed things along.

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Latest Trends of Product Information Management

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Advancement in technologies is pushing Product Information Management (PIM) to the next level. Business owners are understanding the importance of PIM and with time, the number of PIM implementations is increasing. Here are some of the latest trends dominating the PIM ecosystem

AI-Driven Product Data Management

PIM mainly focuses on data management. Artificial Intelligence plays a crucial role in managing data, offering product recommendations based on user preferences, providing customer support through chatbots, and more.

Slowly AI will also help write better product descriptions using NLP – Natural Language Processor – to enhance customer experience.

Use of Augmented Reality

PIM is all about enhancing the customer’s shopping experience. The PIM tools make it easy for the customers to search their desired products with the help of accurate product descriptions.

Usage of Augmented Reality will help developers generate web interfaces. Customers can access the web pages through their smartphones and interact with the desired products.

altius1

Physical Stores can succeed online using Google Adwords, Here’s how.

by Latest Post

Do you own an offline retail store?

Want to have your profitable share of the pie in today’s #eCommerce era?

Google Adwords is consistently seen as one of the best ways to reach your prospective customer, drive local traffic to your physical store, and ultimately increase sales.

Why is Google Adwords the right platform for Brick & Mortar retail stores?

Studies have proven the phenomenon of Research Online, Purchase Offline (ROPO) to be valid in most of the cases.

Although the online store revolution has raised the boundaries of doing business high, the offline store is still preferred by customers for making a reliable purchase.

However, this is not to suggest that online stores are performing poorly but instead to showcase an existing opportunity for Brick & Mortar stores to compete with online stores to attract more local customers.

It can be achieved by improving the stores’ visibility in the online space using a specialized marketing tool such as Google Adwords.

Making the best use of Google Adwords requires specialized knowledge of customer behavior.

We recommend using these FIVE in-built tools and make use of tested strategies to take your Brick & Mortar store online using Google Adwords.

1: Enable Ad Scheduling to target genuine customers

Strike the iron when hot!

It can literally apply everywhere.

With tight budgets on advertising, you should look to optimize your marketing strategy by displaying ads only during store open-hours, peak times of the day or target your intended audience.

Interestingly Google Adwords allows such flexibility.

Ad scheduling helps you to set particular days of the week and time to run your ads. Tools like Bid adjustments allow you to run ads all day, but with an increase in volume for set hours.

Follow the below steps to enable your ad scheduling option:

  • You need an existing ad campaign to begin the Ad scheduling process.
  • Get access to the campaign you want to adjust by signing-in to your Google Adwords my business account
  • Click on the Campaigns tab.
  • Select your campaign.
  • Look for the “Ad Schedule” tab. Click on it.
  • Follow the options on the screen to change parameters accordingly.