If you are reading this space, the chances are that you have a pretty website, an established name, reasonable search traffic, lead-generating ads yet experiencing a higher bounce rate on your website and eCommerce store.
In other words, genuine visitors looking for products/services in your niche area are simply bouncing off the website without even giving you a chance to convert them as your customer.
Let’s jump into defining what constitutes a High Bounce Rate. As per Google Analytics, Bounce Rate is the percentage of single-page visit which increases when:
Users exit your website just after viewing a single page
Users follow an outbound link just after viewing a single page
Users click the back button after viewing a single page
Users go through the entire page and not interact with any element on your website
As a result, it majorly affects your conversions and sales revenues. Additionally, Google takes your bounce rate into account as one of many factors on how to rank your site on its Search Engine Results Page (SERP). The higher the bounce rate, lower the rank, the poorer is your discoverability online.
Here are some pre-requisites that you are required to ensure in order to bring the bounce rate under control for your eCommerce store.
Improve Page load speed
Consumers expect a typical webpage to load in about 2 seconds or less. Beyond which they began to move on to your competitor’s site.
Not only consumers, but even Google considers the page loading time for ranking your site. If your site is consistently slow to load, it will result in a higher bounce rate as well as slip in SERP rankings.
Here, we are also recommending to integrate a sub-second website module to your eCommerce store.
Check for Product page optimization
Sometimes businesses end up concentrating too much on-site UX that they fail to optimize theproduct content and data. Ultimately, it’s the product page that makes or breaks the sale.
Having a clean product page with genuine reviews, adequate attributes, relevant user manuals, effective Call-To-Action texts, compelling product descriptions, simple colour theme, appropriate placement of “Add to cart” and “Buy now”, all contributes to lowering of bounce rate.
Additionally, offering faster checkout, mentioning recognized credentials will improve your sales conversion and reduce bounce rate.
Offer a visible and accurate site-search solution
As elementary as it may be, proper visibility of a site-search box is very essential for an eCommerce site. According to a 2002 report, an ideal search box should be 27-character wide.
You can choose to customize it accordingly: fixing it at the top of the page so that visitors who scroll down the page never lose sight of it and having an auto-fill search box are recommended.
Using Taxonomy and Attribute development approach will offer better navigation and search functionalities to the users. It will incentivise the users to go beyond a single page and interact more with the website, thereby reducing your bounce rate.
Optimize your website for smartphones/tabs
Improvements in mobile technology have drastically increased the use of smartphones and tablets. Almost 95% of your customers, including that of B2B customers, prefer shopping using their mobile devices.
Therefore, it makes more sense to optimize your web page elements for viewing on mobile devices other than conventional desktops. Even Google Analytics has started considering mobile-friendliness as a ranking factor for its SERP.
Personalize shopping using exit-intent popups
It is proven that Exit-intent popups on eCommerce sites will lead upto 20% increase in conversion rate. Exit-intent popups can be your last resort to prevent users from exiting your website.
Such popups if used wisely can make users interact with various elements on your website, thereby reducing single-view page exit, i.e. bounce rate on your website.
Best things to mention in an exit-intent popup would be to show promo codes and discounts, offer to find the desired products, ensure free shipping etc.
Thanks to the opaque nature of eCommerce, building trust among your customers come to be of prime importance before you make a sale. This is majorly achieved by implementing the above-discussed techniques.
However, let’s assume you own a local business operating in Austin, Texas. It is found out that most of the traffic came from the region outside the area of operation. Kudos to your SEO efforts but visitors are prone to see your location and leave, heading back to search results. In such cases too, the bounce rate is incredibly high.
So, where did you go wrong? While integrating the above pre-requisites on to your site will impact your bounce rate and improve site UX, we suggest you book an appointment with our expert Solutions Provider, who will help analyze your bounce rate in the context of your business and also offer specific solutions to minimize it.
An eCommerce business has to deal with a large chunk of data at all times. Considering the fact that all of a company’s information related to its products and services are made available to the customers online; the product information must be correct. And to ensure that the product information given to the customers is right, a product catalogue must be created and updated regularly.
One of the major challenges for an eCommerce company is to maintain an updated product database. Incorrect product information can not only lead to dissatisfied customers but also loss in sales and reputation of the eCommerce business. In addition, potential buyers find it difficult to navigate through the website and search for a suitable product. This hinders with their purchase decisions as well.
Updating product information is a continuous process. Product catalog must be maintained and so must be the high-resolution product images to attract potential buyers. Having an updated product catalog can offer the following benefits to the company and the buyer.
Benefits of Catalog Updation:
· Efficient Search Engine Optimization (SEO) ensures your products show up often in search engine results
· Makes it easy for the buyer to navigate through your site enabling faster buying decision
· Shows product recommendations to buyers on the site to increase sales opportunities.
· Customers can easily view the available promotions, discounts, and offers on various products and services.
There is a variety of product catalog services that helps increase the online presence of any eCommerce business. High-quality images and content are included to make the product catalog more appealing, attracting new users. The product catalog services include:
· Catalog content management
· Catalog building and indexing
· Catalog conversion
· Catalog image processing
· Catalog updation
The catalog updation team takes care of the entire process starting from identifying the desired products, gathering product specifications and price, and creating a unique product catalog, to regularly updating and maintaining the product catalog.
Availability of advanced technologies tend to eliminate the process of manual catalog updation. The entire catalog updation process is automated, ensuring that the discounts on specific products are mentioned at the right time for promotional purposes. Once the catalog is prepared, product descriptions and images can also be changed easily.
The right product information must reach customers at all times. This helps customers to make faster purchase decisions. Customers can simply provide their specific catalog updating requirements, and the services provider will start developing a customized solution.
Advancement in technology and the changing work pattern within organizations has led to an increased importance for data management. Companies are building databases that are helping them collect, store, and analyze information. When it comes to bid data, another term that is widely used is data normalization. In this blog, we will understand more about data normalization and its importance.
Data normalization can be defined as the process in which data is organized in a way through which data users can easily analyze the data further. Data normalization has several applications. For instance, data normalization helps to get rid of any duplicate data. This reduces any possible redundancies which can adversely affect the data and enhances the capability of efficient data analysis.
Data normalization also helps to group the data together. The data that relates to each other is clubbed together into a single group making it easy to view the entire data at once. Sometimes the datasets have conflicting information. Data normalization helps to resolve all the data conflicts before any further analysis. By using the data normalization process, one can convert the entire data into a specific format which is simpler to read and analyze.
Now that we know about the applications of data normalization, it is time to understand the importance of data normalization.
A well-functioning database must go through the data normalization process. By why you ask? As discussed earlier, data normalization helps to get rid of all types of data defects and makes it easier for the users to analyze the data. Since the defects can occur at all times while the data is modified or updated, data normalization must be carried out regularly.
If a company does not use the data normalization process, then although the company would gather data, most of the data would be unorganized and unused. The data would take up most of the space and will not be of any benefit to the company. And since there is a lot of money invested in data collection and database designing, unused or misused data can lead to serious financial losses.
In addition to rectifying any data anomalies and faster analysis, data normalization offers several benefits to the organization:
Databases take up less space – Although technology advancement gives bigger data storage options, data normalization offers ways in which lesser disk space can be used for storage.
Enhance performance – Databases that are not unnecessarily loaded can lead to faster data analysis and increased performance.
Faster data upgradation and modification – Since the data anomalies are rectified, data can be easily updated and modified.
Data can be used to improve an organization’s performance – Company can look at the data to understand the company’s performances in different departments.
Can be used as a business intelligence tool – Data normalization can easily cross-examine the data coming from various sources.
Data normalization process works wonders for data scientists, business analysts, and people involved in database maintenance. It is considered to be one of the most necessary processes to be carried out by every company that deals with large data collection, storage and analysis.
Supply Chain is an important process for any organization which enables efficient movement of raw materials and finished products from the manufacturer to retailer, distributor, finally reaching the end customer. A strong supply chain can reduce costs and increase customer satisfaction.
For an eCommerce setup, the supply chain process includes sourcing, storage, fulfillment, distribution, IT and transportation. Supply chain most often takes care of three aspects of any product – Price, Quality, and Lead Times. It depends on the organization whether they want a well-priced product, high quality product, or a product that reaches the fastest to the market. The main objective of supply chain is to have the right products in the right quantities at the right moment and at minimal cost.
Here are some of the benefits of an efficient supply chain management:
· Reduction of costs across the supply chain and more efficient management of working capital
· Efficient management of raw materials, work-in-process, and finished good inventory
· Increased efficiency between supply chain partners and their transactions
· Enhanced customer value
In this blog, we will look at the ways in which you can streamline your eCommerce supply chain in order to help it function more efficiently.
1. Dock to Dock Processes and Systems
Avoid stock delays by increasing throughput and product order cycle time. One can improve the process by getting some work done by the manufacturers, in order to reduce delays and expenses. It is best to have vendor compliance policies, transportation routing guide, and product specifications barcoding in place to ensure that there is minimal mismanagement. This way supply chain delays can easily be avoided.
2. Optimize Inventory Management
Inventory management is an important part of supply chain. Having the right items in stock at the right time can be challenging. The solution to overcome this challenge is to be efficient in planning, purchasing, and managing inventory. Another tip is to have clear communication with the vendors on the purchase order delivery dates.
3. Reduce Shipping Costs
eCommerce companies are finding ways to shorten their delivery time which will result in reduced shipping costs. Shipping costs can be reduced significantly if one takes care of the inventory management. Having the right stock and shipping it at the right time helps in faster delivery. This way, customers can expect low-cost shipping charges or even free shipping charges at times.
Streamlining supply chain is very important for any eCommerce business as it enables better customer service. This also proves to be of financial advantage to the organization, since it reduces freight costs, and optimizes the entire process for better functioning. Companies must assess and streamline their supply chain process regularly in order to avoid any fulfillment delays and unnecessary expenses.
Customer satisfaction is one aspect that is very difficult for business to meet consistently. It requires faster delivery time of products and services in order to ensure that the customers always get what they demand for. Being able to meet your customers’ demands is a means to measure the success of your business.
The traditional Software Development Lifecycle (SDLC) uses waterfall methods for testing and achieving faster quality and delivery time. However, with advancement in technology, the accuracy of the waterfall method is falling short. This is where the agile testing comes into play. In agile testing, development and testing can take place simultaneously instead of conducting it in phases.
Agile testing takes care of the requirements of end customers and testing teams. This way the customer requirements can be easily met. Instead of testing the codes after development, agile methodology conducts testing early and frequently. In addition to using agile methodology for accelerating your software release cycles, companies need to follow certain strategies for faster delivery time.
Companies often use agile testing methodology without taking care of their IT environments, workflows, culture, or architecture. This is a wrong way to go about. Faster software release cycles require better collaboration, flexibility, and transparency among the development and testing teams. The IT environment and workflows must be managed well so that teams get the right feedback and save valuable time in managing the testing methods.
Another means of saving the testing time is to automate the testing process. This way the long codes can be easily checked for mistakes and integrated with the expected outcomes. Automation prevents code defects and regressions. Automated testing helps reduce costs, compress long regression cycles and accelerate release time. Since the cost changes constantly, automated testing offers regulated feedback.
Companies face a challenge of reduced ROI due to high cost of maintenance of automated testing. The solution is to modify the automation architecture. Some companies have adopted a method to break down the large code into smaller pieces on which the teams start to work. This allows the team to properly define and maintain the interfaces.
Agile testing methodology may faster the delivery time of software release cycles; however, it comes with its own challenges and opportunities. In addition to agile testing, companies must also take care of their organizational structure, vision alignment, and team communication. Provided the company knows its end deliveries, the agile testing method can be of great help in meeting customer demands.
Read this to Advance Your Image Processing Knowledge
Today, automated image analysis has become an integral practice in multiple industrial and academic sectors. In order to analyze an image in detail, acquiring advanced image processing knowledge and skills can be highly useful.
Image processing as the name suggests is the process of editing images in a way to make them look more appealing and to identify the hidden details. Advanced image processing enhances the image in its best possible way. It is one of the most rapidly growing technologies used widely in medicine, forensic science, electrical engineering, and computer science domains.
Image processing can be carried out using two methods.
Analogue Image Processing
Digital Image Processing
This method is used for hard copies such as printouts and photographs.
This method is used for processing digital images with the help of computers.
Analysts use fundamental techniques of interpretation – Analog signals
Analysts use three steps for interpretation – Pre-processing, Enhancement and Display.
Due to the increase in the usage of digital mediums like digital cameras, computers, mobiles, etc., digital image processing method is used more often as compared to analogue image processing method. In order to understand image processing in detail let us look at the following steps.
1.Acquisition – The first step is to acquire the image from the source. It also includes aspects like scaling and color conversion. Color alteration enhances the image.
2.Image enhancement – This is a subjective phase, which may or may not be applicable for every image. However, this step exposes the hidden features of the image.
3.Image restoration – This step makes the image more appealing and may or may not be applicable for every image.
4.Color image processing – It deals with full color and pseudocolor image processing
5.Wavelets and Multiresolution processing – In this step, image is presented in various degrees for better image clarity.
6.Image compression – This step deals with image size and resolution modification.
7.Morphological processing – This step deals with extracting image components that can describe the shape of the objects in the image.
8.Segmentation Procedure – Segmentation is one of the most difficult steps of image processing. This step partitions the image into its constituent parts.
9.Representation & Description – This step transforms raw data into processed data
10.Object detection and recognition – In this step, one can assign labels to the objects detected after the entire image processing is completed.
Artificial Intelligence (AI) has proved to have several applications in image processing. For example, helping doctors in interpreting X-rays and MRI images by developing computer aided diagnosis systems. This is a breakthrough in medical sciences, making diagnosis simpler and easier to manage.
Image is simply a two-dimensional signal; however, image processing focuses on the details and hidden aspects of the image, enhancing its usability.
Several companies look for talented resources that possess both UI and UX design skills. The major reason is that having both the skills proves to be an attractive combo for the employer. Although having both UI and UX design skills may prove to be beneficial, there are certain unique differences between the two. In this blog, we will understand the differences between UI and UX Design.
1.Focus Areas
UI stands for User Interface, which is a series of specific assets users interact with in order to experience a product or service. For example: screen, pages, and other visual design elements such as colors and typography, button, icons, etc.
UX stands for User experience which deals with the interaction and experience users have with a company’s internal products and services. Based on a user’s experience, the interaction patterns can be modified and made better.
Both these terminologies may seem to be similar, but they are not. While a good UI design helps to attract users, a good UX design helps to sell the products or services. While UI caters to only interfaces, UX designing caters to products and services in addition to interfaces.
2.Responsibilities
UI designers are responsible for creating an attractive product appearance which results in branding and graphic development, customer analysis, and creating user guides or storylines. They work on developing UI prototypes and implementing it.
The UX designer is responsible for content strategy, customer analysis, and product strategy. They work on prototyping, testing, development and planning of overall user experience for company’s products and services.
3.Colors in Use
This is a unique difference between both the designers. UI designers tend to design the prototypes in full color. On the other hand, UX designers use only three colors in the prototype design – Black, White, and Gray.
This difference can be prominently seen in their designing styles specially in the usage of assets like icons, buttons, pages, images, drop down lists, text fields, checkboxes, etc.
4.Tools
The functioning of the two roles differ because of the different tools used by the UI and UX designers.
For UI designers, designing images is of utmost importance. They tend to use the best tools for creating images such as, Flinto and Principle. Both these tools offer the ability to sketch, which comes handy for developing images.
UX Designers look for tools that help them modify and improvise user experience from time to time. This means, they must be able to test and preview projects from time to time. Mockplus is one such prototyping tool that is helpful during the testing process.
Both the roles may be distinct, but they complement each other. However, it is important to understand the differences between the two roles in order to use them wisely. In conclusion, let us summarize all the differences.
UI Designer
UX Designer
Takes care of how things look
Takes care of how things work
UI elements include icons, drop down lists, text fields, buttons, and more.
UX elements include visual design, usability, interactive patterns, and more
Uses full colors for prototyping
Uses White, Black, and Gray colors for prototyping
For an eCommerce store, product descriptions do what sales agents do in a brick and mortar store. Right product descriptions convince your customs to buy your products. Why do some products connect instantly with the customers? Let’s look at some points that will persuade your e-store visitor to make a purchase.
Self Explanatory Descriptions
It has more to do with the way the product is placed for the customer with the appropriate words and Images. Product Description is never about the number of words but how you put it across, self explanatory descriptions do the job for you. For Eg:
Here, in one glance the customer or a visitor to the e-store can make out the details of the product with all the relevant information.
Use Keywords Wisely
Use words in title and descriptions that a customer is likely to type while searching for a product helping in SEO rankings. Free keyword tools such as GoogleKeyword Planner and Keywordtool.io, or paid platforms like SEMRush and Ahrefs help to perform in depth keyword research.
You need to find a keyword with search results of 100-10,000 keywords which are marked as “low difficulty” or “low priority” and include them in your product descriptions. Placing keywords in product descriptions especially in product titles does increase your e-store search rankings. Look for ways to include keywords in the ‘Title’ , ‘Meta description’ , ‘Alt’ Tag and product description body.
Turn Features into Benefits
Be specific about your product. Making dry statements like “very good quality “that generalize your product doesn’t help. Putting across each product feature with its benefits brings out the credibility of the product.
For example: WOODBAY Men’s Grey Running Shoe
Product Description:
Breathable mesh and synthetic upper for natural movement
PHYLON midsole for optimum comfort
Crafted for simple support these running-inspired slip-ons feature textile mesh.
Make it easier for your readers to Imagine
A customer cannot touch and feel your products during an e-store browsing. You need to let customers imagine how they would feel having the product in their hands. Practice writing lines that intrigue the user with words such as imagine, discover, experience and explain to the reader the positive feelings of owning and using your products.
5. Show them positive reviews of your product
It builds trust among your customers. Ask you customer’s reviews about your product during browsing and also after a purchase. Most customers after a satisfying purchase would be happy to put a good work across. Indicate reviews and rating in each product description page to increase the visibility of the feedback.
6. Images and Other Media (Vidoes, Brochures)
Keeping text descriptions short and featuring your product through images, videos, graphic bullets, icons enables to get the right information to the customer.
Data Description writing services is a niche area that Altius specializes in, enabling it to showcase your products convincingly in order to connect with your potential customers. Altius understands your audience so that the most relevant information is pulled out about your products and business, and projected through skilled content description.
The world is digital more than it was a year ago, with Covid-19 pushing most human activities online. There is a huge surge in the demand for information online. Web pages, email, science journals, e- books, social media websites, news feeds provide a lot of data. In order to sort the data into information and make sure that it reaches the target audience fast is what text classification is all about.
According to IBM, 80 % of all information is unstructured and companies have hard time extracting required information from textual data with analyzing, understanding, organizing and sorting taking a lot of time.
As the CEO and President of Amazon, said in his annual shareholder’s letter, over the past decades that computers have broadly automated tasks that programmers could describe with clear rules and algorithms. Modern machine learning techniques make it easier to do the tasks for which tracing the precise rules is much harder. – Jeff Bezos
This is where auto-classification comes in, as the name implies it is classification of text into categories. Tasks are automated using machine learning making the whole process super-fast and efficient. Artificial Intelligence applies machine learning, deep learning and other techniques that make tasks faster. AI has enabled IoT that uses technology to make smart Televisions to Flasks.
Reasons for Leveraging Text Classification with Machine Learning
Speed
Automating the process of analyzing and organizing data which is in the form of text results in much faster and efficient results. Reading and restructuring each text is time consuming for the human mind’s.Machine learning enables analyzing millions of texts at a fraction of cost.
Real-Time Analysis
Companies could use real – time analysis for critical situations to take immediate action. Text classifiers with machine learning can make accurate predictions in real time that can be used to make decisions right away.
Accurate Results
Machine learning with text classifications outputs accurate results consistently. Humans make errors due to fatigue, boredom and distractions that are overcome by text classifications.
Applications of Text Classification
Emotion Analysis
It involves an automated process of scanning texts for positive, negative or neutral emotions. It is also called sentimental analysis. Emotion Analysis covers a range of applications like product analytics, brand monitoring, customer support, market research, workforce analytics, and much more.
Topic Labeling
The topic is studied carefully for clubbed for related subjects. It involves rearranging of data according to the related topic, for ex: sorting out the latest news of the hours, organizing customer reviews by its topic or clubbing together
Language Detection
Language detection is an important element of text classification; it is the process of classifying text according to its language. These text classifiers are used for routing purposes (e.g. route the related customers to according to the services they are looking for).
Purpose Detection
Text classifiers are used for detecting the purpose of customers from their conversations like phone calls, email, chat and social media posts that is used to promoted customized products or for product analytics
For example, the following classifier was trained for detecting the intent from replies in customer’s chats. The classifier tags the customers as Interested, Not Interested, Unsubscribe, Wrong Person, Email Bounce, andAuto Responder etc.
This technology is used in applications such as:
Social media monitoring
Brand monitoring
Customer service
Voice of customer
Resources for Text Classification
Datasets
Dataset to provide examples for training the classifier – We need training data that will guide your text classifier. An efficient classifier depends on the right data that best represents the outcome that you are looking for. Gathering the right data is the key. E.g.: you want to predict the intent from particular data sets like chats on social media, you need to identify and gather such data exchanges that represent different intents so as to predict the outcome. If you feed your algorithm with another type of data, it is not going to give the desired result.
Training data can be found internally and externally. Internal data generated from apps and tools that we use everyday such as CRM, chat apps, help desk software, survey tools etc. External data include data available publicly on the internet, on social media sites or public data sets.
Some publicly available datasets that you can use for building text classifier
Reuter’s news dataset
It contains 21,578 news articles from Reuters labeled with 135 categories with varied topic, such as Politics, Economics, Sports, and Business
20 Newsgroups: It is a popular, widely accessed dataset that consists of 20,000 documents across 20 different topics.
Datasets for Sentiment Analysis
Amazon Product Reviews: A well-known dataset that contains around 143 million reviews and star ratings (1 to 5 stars) spanning from May 1996 – July 2014.
IMDB reviews: It is much smaller dataset with 25,000 movie reviews labeled as positive and negative from the Internet Movie Database (IMDB)
Twitter Airline Sentiment: With around 15,000 tweets about airlines that is labeled as
Labeled as positive, neutral, and negative, this dataset is very handy
Other Popular Datasets
Spambase: This dataset consists of 4,601 emails labeled as spam and not spam
SMS Spam Collection:spam detection dataset that consists of 5,574 SMS messages tagged as spam or legitimate.
Hate speech and offensive language:Dataset with 24,802 labeled tweets organized into three categories: clean, hate speech, and offensive language.
Tools
A tool for generating and consuming the classifier- Once the classification categories are defined, the labeled data is fed into the machine learning algorithm and it is called supervised classification. The algorithm is set up to take on the labeled dataset, making sure that it generates the desired output. Example of supervised classification is spam filtering where the incoming email is automatically categorized based on its content. Other examples are Emotion Analysis, Topic Labeling, Purpose Detection, Identifying emergency situations by analyzing online information etc.
Some of the resources used in the different phases of the process, that is transforming texts into vectors, training machine learning algorithms and using the model to make predictions are:
Open Source libraries
Open source libraries are available for developers interested in applying text classification. Python, Java, and R offer a wide selection of machine learning libraries that are actively developed with a diverse set of features, performance, and capabilities.
SaaS APIs for Text Classification
Software as a Service (SaaS) for text classification is for people without any knowledge in machine language. SaaS don’t require machine learning experience and even people who don’t know how to code can use and experience the power of text classifiers. Some of the SaaS solutions and APIs for text classification include:
MonkeyLearn
Google Cloud NLP
IBM Watson
Lexalytics
MeaningCloud
Amazon Comprehend
Aylien
Supervised Classification
Supervised Classification is where the computer imitates human actions. The classifier has to be trained to identify emergency situations with accuracy from millions of text lines which could be from email text or online conversations.
It uses functions, sampling techniques and methods like building a stack of multiple classifiers in a step by step result oriented process. Algorithms are given a set of data called the train data which generate AI models that are given untagged data that are automatically classified.
Unsupervised Text Classification
Unsupervised classification does not depend on external information for the process. The algorithms are formulated to discover natural structure in data. Natural structure is not what we think of as logical division. Similar patterns and structures data points are identified and grouped into clusters by the algorithms. Data is classified based on the clusters formed. An example is Google search. Here the algorithm makes clusters based on the search sequence that the user requests and outputs them as results to the user.
Every data point is embedded into the hyperspace. The data exploration helps to find similar data points based on textual similarity. Similar data points form a cluster of nearest neighbors. Unsupervised classification enables generating quality insights from textual data and is language agnostic since it is customizable as no tagging is required and can operate on any textual data without the need of training and tagging it.
Custom Text Classification
A lot of the time, the biggest barrier to Machine learning is the unavailability of a data-set. Businesses and individuals are looking to apply AI for categorizing data but the necessity of a data-set is giving rise to a situation similar to a chicken-egg problem. That is where Custom text classification comes in; it is one of the best ways to build your own text classifier without any data set.
Altius has come up with unique methods for text classification using algorithm structures that are able to identify customer emotions on a large dataset and come up with new categories or dataset. This allows for the algorithm to create its own data set which is used to work against the data clusters. This training methodology is used in multiple neural network algorithms to get better results from different datasets. It brings down the cost and time takes to build a text classification model, since no training data is needed.
Unifi-I enhances your e-commerce store with sub-second-page load speeds, giving the user a better e-shopping experience, which helps to retain customers and build a relationship. Converting your eCommerce sites to sub-second eCommerce websites accelerates your conversion by 15-30 %.
Let’s look at how Unifi-I can get more out of your e-store for your business.
Improved User Experience – Improves user experience such as navigation and searchability. Seamless skimping between pages without delay or search results or page clicks that output the results in instant, keep users engaged in your e-store.
Speed – Unifi- I enable faster loading of WebPages. The ideal response time to keep the visitor engrossed in your e-store is 0.1 sec. Unfi-I achieves a sub-second page load by making your website ultra fast and super fast which helps to load web pages faster making your e-store connect with your visitor instantly.
Increased Time on Site – Visitors spend more time with your e-store when it is easy, comfortable, and user friendly to surf through your e-store. With Unify, It results in more traffic, and more browsing actions get converted to purchases resulting in better conversion.
Right Technology and Tools – Unify-I integrates your e-store using front end technologies such as Progressive Web Applications (PWAs), Single-Page Applications (SPA), and AMP which decrease the page load time for speed optimization.
Better SEO Rankings – Improved page loading speed results in decreased abandonment rates and makes people come back for more. With higher SEO ratings due to increased traffic, your website will be recognized by Search Engines like Google, Bing etc.
Improved Conversion Rates – Faster page loads result in better conversion rates. Pages that are loaded in 2.4 seconds have a 1.9% conversion rate. Even a slight increase in conversion rate has a huge impact on the e-store revenue.
Advantage over competitors – With a modern front end using Single-Page Quick Ordering Web App technology Unifi delivers the competitive advantage in a faster page load that your e-store requires to stay at the top of the game. The website that loads faster will rank higher.
A study proves that 53% of web surfers exit from pages that take longer than 3 seconds to load. Even a one-second delay in website page loading time reduces the number of page views by 11 %. This goes on to show how page load speed is crucial to reach your customers and it is the most important aspect for a successful online presence.
Altius’s quest to offer perfect eCommerce Solutions have led to continuously assimilating, researching and analyzing customer’s business needs and the hindrances they face in running their e-store. Unify-I offers e-stores’s ease in running the platform with awesome navigation and speed to generate higher revenue.
