Ways to Optimize your eCommerce product pages

Beautifully designed home pages are important for making a good impression. But no pages have a greater impact on sales and overall conversions than product pages. It’s where your customers evaluate your products, look for special offers and ultimately decide to click the “add to cart” button. Thus helps the visitor to become the customer. Make sure that your product page is optimized, so that you don’t miss out on potential visitors.

The fundamental secret to e-commerce growth is not more traffic, but more conversions from the existing traffic. So there is a need to create a highly effective and optimized site that helps to convert as many visitors as possible into sales.

Ways to optimize your product pages..

#1. Clearly specify your product name :

product names affect search rankings to a great extent. Use the keywords to create descriptive product names. Ensure that they are to the point and include the necessary descriptions customers might be searching for. Make sure that your product names are relevant and match with the description provided on your landing page.

#2. Use high quality images:

Shoppers move rapidly through web pages or search engines, unless something catches their eyes. Large clear and high quality photos of your products can make it easy to grab the attention of the shoppers. The shoppers can’t see the product in person, but they can assess the product, its quality with a high quality photo/image. High quality photos cover all the product details and makes the buyer feel confident while making their online purchase.

#3. Provide detailed product content :

Beyond product images, a great ecommerce product page should provide a high level of information about the product. It’s the content that informs customers about the benefits and features of a product. It can convince them to buy from you. Make sure that you use a polite, engaging and personal touch in your product description. This will help the customers to decide while buying the product. Detailed content will also help you rank higher in SERPs and thereby bring in more customers to your store.

#4. Add trust badges :

Now-a-days we hear a lot about data breaches, cyber theft, credit card frauds and personal information being stolen by hackers. Due to this customers become more wary to share their personal information online. This is creating a barrier to e-commerce shopping. As an online owner, you have to convince the shoppers that their information is safe in your hands. To build this trust, trust badges are recommended. As per study, 48% of shoppers agreed that the trust seals help them to decide whether to make a purchase. Trust badges are easy way to let shoppers know that their purchases are safe and help to build confidence in your company and feel comfortable to make purchases. 

#5. Improve site speed :

Site speed is one of the main factors for ranking websites in the search engine. Searchers hate waiting. Check the loading time of the web page, if it takes more than three seconds to load then there is a need to make the website lightning fast. There are many tools available to make the site faster, such as web page test, Google page speed, Yslow and others. Quickening the site speed of your product pages is the ultimate remedy to cart abandonment, Rather than getting discouraged with slow pages.

#6. Make mobile a priority :

Today over 80% of online shoppers use their mobile phones to shop through e-commerce. Make sure that you optimize your website to use on mobile phones equally well. A mobile unfriendly store may lose its customers, sales revenue, traffic and everything.

#7. Sense of urgency :

Create a sense of urgency in the minds of your customers, so that they rush to make purchases. You must use FOMO[fear of missing out] well enough to convert engagement into purchase. One way of doing this is by announcing a limit time sale. You must ensure that you make them realize that they will miss out the sale if they are late. You can do so by adding a countdown clock. Another way of doing it, is by letting your customers know that a limited quantity of the products is left.

#8. Reviews from customers :

Reviews build trust and give potential customers the reassurance they need from others to make their purchasing decisions. Given the power of referrals, it’s best to prominently feature reviews from customers on your product pages. For instance Shopify users can download the product reviews app on the Shopify store.

#9. Pricing and shipping costs :

On the product page, you should clearly mention the price of the product. One more aspect where most e-commerce websites fail is the shipping cost. Very few e-commerce product pages list the pricing and shipping information transparently. Usually the shipping and VAT charges are added later on. This will put off your customers interest. Instead try to be more transparent about your charges in the first place. Show your shipping charges and the complete cost of the purchase right on the product page. To make the offer more sweet, you can offer free shipping to your customers. 

#10. Display the return policy on your ecommerce product page :

Your goal should remain as transparent as possible with your customers. A great way of doing this is by outlining your return policy on the product page. Your customers must know the steps that they may need to take, if they wish to return the product. A clear return policy on the e-commerce product page makes things clear as well as reduces the conflict that might arise after the purchase of the product.

Conclusion :

As an online seller, the product page is your final moment to win the sale. If you can show buyers the benefits of your products on this page, they will complete their order and give you a sale. You can easily craft a product page that drives conversions, by using the tips in this guide. With few changes and adjustments, your product page will keep shoppers engaged and gradually lead them towards completing their purchase.

What to test in an eCommerce Website

People are adopting online shopping like never before, and global eCommerce market size is expected to grow very high in the coming years. Current technology trends and accessibility have made it possible for every business to create an eCommerce platform in no time and start selling. It is important to test eCommerce websites and mobile applications, so that it enhances users experience, customer data security, quick load time, safe and secure transaction. All these factors help in maintaining the website stability and enjoyable customers experience.

Why testing is important for your eCommerce success:

eCommerce applications have lots of users world- wide as they deal with finance, marketing retail and wholesale, manufacturing and auctions. Better testing techniques will safeguards the website from failure. The main reasons for testing your eCommerce application is to check the usability of the application, its user friendliness and to make your eCommerce website/ application bugs free.

Following are the important factors where testing of eCommerce websites would be helpful :

1. Ensuring the readiness of transactions :

Testing an eCommerce website will help you make sure that every single webpage on your website is tested well enough and is validated to complete all the eCommerce transactions. It will also confirm whether it is ready for the customer use or not.

2. Enhancing the usability :

The success of online buying website depends upon the increased and smooth usability, along with reduced risk factors. Testing process for eCommerce website deals with both of these aspects.

3. Reducing the risk of changes :

The changes in your eCommerce website should enhance customers experience and a hassle free transaction. Testing makes sure that the incorporated new changes doesn’t affect the website and it is bugs free.

4. Evaluating the functionality and compatibility against load :

In order to serve customers requirements and needs perfectly, every organization needs to ensure that the function provided in their websites are working properly at different amounts of load conditions and whether the website is able to support different browsers and platforms or not. Testing is a must for eCommerce website to ensure the compatibility and good working conditions of the website during heavy loads i.e. during holiday season as well.

Important segments of eCommerce testing :

Testing eCommerce website will help you to identify and rectify errors, that affect your website’s performance and a good customer experience.

#1. Home Page:

Home page is the first page to appear when a user opens the website. On an eCommerce website the homepage consists of a very rich and useful source of information. It is important to test the interoperability and functionality of the homepage of the e-commerce website.

#2. Category pages :

It is one of the major areas in terms of testing. The range and breadth of the products should be tested by checking that the products are grouped as per category or not. Also check, how quickly the user is able to find the correct product category on the website.

#3. Product detail page :

The product detail page is the heart of the eCommerce system. Hence it is really important to make sure that the product detail pages are tested thoroughly and how the functionality of these pages work. It involves checking elements like,

  • Product code and title
  • Product image
  • Enlarging the image
  • Product description
  • Full body view of the product….and many more.

#4. Shopping cart :

Separate resources and efforts should be dedicated towards the functionality of the shopping cart. They should also test that the quantities, shopping cart items and display option are shown accordingly. Whether the transactions taking place on the website or not ? The functionality of removing and changing items in a shopping cart should also be tested.

#5. Payment Gateways :

This factor is very important for both the businesses and the customers because it involves money. The payment gateway allows a merchant to accept credit, debit card and other forms of electronic payments. So payment modes should be safe and secure as these are important targets for hackers and scammers.  The checkout and payment gateway should also be tested with different payment options such as PayPal, online banking, cash, etc..,

#6. Search :

Most of the customers come to the website and search for a specific product that they have in mind. Hence the website should make it easier for customers to locate the product without much difficulty. This is a crucial segment which should be tested thoroughly. This factor helps in determining the success of the eCommerce website, because customers often have only a few features of a certain product in mind. Search algorithm of your website helps the visitor to find the best product, they are looking for. 

#7. After order tests:

Whenever a customer places an order there are many things that will happen afterwards, such as showing the shipping status, there is an option to cancel the order in case the customer doesn’t want it. Sometimes the customer wants to return their product in case of a defect or a complaint. So there should be a feature relating to the returns as well. The things to be tested here are that these features are working properly and are easy to use or not, because this can affect the customer.

#8. Browser compatibility:

It is important for eCommerce applications to work on all types of web browsers such as Google chrome, Firefox, opera etc.., you need to test the browser compatibility of the application to make sure that your customers are able to use your e-commerce website without any hassle.

Testing eCommerce application work flow :

  • Search functionality, sign up and login options
  • Features for posting product reviews so that other customers can see them and make their decision.
  • Sorting features, to filter different product types
  • Adding or removing products from the shopping cart.
  • Checking out process, invoice generation and order number, payment processing and payment gateway for buying the product

            So, to offer a hassle free e-commerce experience to customers, it is important to test the complete workflow of your website and mobile application. Before planning and performing the functional testing, specialists should understand and familiarize themselves with the e-commerce website very well, so that they can plan tests accordingly.

Pull up :

By conducting thorough eCommerce website application testing, you can significantly reduce the number of errors that crop up when the website is made live to your customers.

Reasons why digital asset management is important for brand success

Any media content can be defined as a digital asset, but this definition is incomplete. Digital assets come in several forms, the common ones include images, audio, videos, documents, pdf’s and so..on. DAM is a system that lets you organize your assets quickly and efficiently. It is almost like a library, where all the information you need is accessible at your fingertips.

       DAM is the source where marketers can find every relevant version of media assets that have been created for the brand images. The most important objective of DAM is that it must be simple and easy to understand. If you can’t access, modify and use your stored digital assets, when and how you want, then the DAM solution isn’t working for you. Good DAM supports workflow and allows content modification.

Importance of digital asset management:

1. Reduces the cost:

New digital assets are always being created. But having more files means it’s easier to misplace them. DAM eliminates the cost of recreating the lost materials once they are stored in the system, they are secure and easy to retrieve.

2. Streamlined distribution:

DAM platforms give stakeholders the information they need. Faster sales team, external partners can all have instant access to materials. This will enhance the distribution process across channels and other systems.

3. Reduce workflow:

By providing a complete picture of available content, DAM enhances the value of assets through reuse and repurposing and reduces the possibility of miscommunications.

4. Maintains brand consistency:

DAM solutions help ensure all team members are using the same, on brand files. With simple search tools, marketers can curtail the use of outdated or low quality file versions. This consistent use of right content helps ensure brand messaging to every consumer.

5. Enhances creativity:

A variety of DAM tools bring efficiency and agility to content creation version control, workflow approval – reduce time spent on manual tasks and enhance creativity.

6. Permission to access:

 Governance tools allow DAM administrators to control how different user groups can interact with assets. This allows organizations to restrict access to sensitive content.

7. Improves return on Investment [ROI]:

DAM systems often includes analytic tools that track who is using which asset when, where and how. This data can be used to inform system optimization.

8. Meta data:

meta data brings order. Keywords allocated should be more specific to be found easily. This requires some work when entering data, but it pays off during ongoing business.

9. File storage solutions:

DAM has a substantially large and clear storage solution. Temporary solutions such as CMS Microsoft share point, Box does not have the depth of a DAM platform in storage. Design and development of DAM is for this purpose.

10. Facilitates multi channel:

Multiple marketing channels via DAM platform is very time efficient and cost effective. Information is centrally stored in a DAM platform with the help of connectors for the relevant channels, they can be easily displayed without any problem.

Conclusion :

In a nutshell, DAM is an organization or company’s method of storing and organizing digital capital, for easy retrieval when needed. This boosts the productivity of teams, promotes innovations and makes digital assets more secure.

Tips for boosting your SEO score in 2021

Google always changes algorithms regularly. This is done for better user experience as well as satisfaction. Google wants to make sure that the displayed results are as useful and supportive as possible.

SEO stands for search engine optimization, which is a set of activities attempting to improve your website’s ranking on the result list of search engine SEO not only expand the awareness and popularity for your website, but it also helps website owners not to miss a promising target market.

SEO strategies are built according to Google algorithm, so as to achieve a higher rank on the result list. Algorithms are a system of rules and signals which are used to judge your website. Once those rules and signals are changed, SEO techniques and strategies should be accordingly updated or else your website will not be considered as a good website by Google. This will have a negative impact on your online business.

Tips to boost your SEO score in 2021

Tips to boost your SEO Score in 2021

1. Improve your website loading speed:

Site speed is one of the main factors for ranking websites on the search engines. Searchers hate waiting. Check the loading time of the web page, if it takes more than 3 seconds to load then there is a need to make the website lightning fast. If your website page loads faster than they are ranked on top on search engines compared to pages that load slowly. So if you want to rank higher on Google, your site needs to load quickly. There are many tools available to make the site faster. Such as web page tests, Google page speed, Yslow and others.

2. Improve dwell time:

If the visitor to your site quickly bounces from your page, this will result in down ranking of your website on search engines. So to improve the dwelling time on your site, make sure that your site is attractive and help engage the visitor for a longer time. Along with good and unique content, you can add videos on your site about your online store. This will help in increasing the dwelling time of visitors.

3. Target Keywords:

Effective  keywords help your site to target the qualified traffic from search engines to your website. If the keywords are bad then all your efforts made for your online store goes in vain. Optimizing keywords is the most important aspect of SEO. Make sure you use keywords which the customers are using regularly. Effective keywords help you to measure traffic potential of your website.

4. Optimize your page:

Optimizing pages on your website helps your site to become more search engine friendly. It helps your site to draw a significant level of online traffic, also helps in improving the user experience. Optimizing your page helps to grow your ranking.

5. Effective and unique content:

Unique content always works wonders for an online business. It means content is original and not duplicated from anywhere else. Because search engine ranking, rate unique content high and improves the website’s position. It is found that 2 out of every 5 e-commerce content is duplicate. Websites can be penalized for posting duplicate content and can also remove the sites with duplicate content. Google wants to provide their users the best experience through unique content. Content should be effective, capable of driving traffic to your website and converting them to your customer.

6. Consistent URL:

SEO friendly URL structure helps in building consistency. It helps to promote your page ranking and enhance the user experience. Offering a great user experience and useful, unique content will help your website to optimize your URL structure. Following tips help you to keep your URL consistency :  

  • Keep it simple and consistent
  • Use short URLs
  • Keep it organized
  • Use right keywords

Make sure that your URL structure and format is the same for all the pages of your website. Also the words in the URL should be the same to the content on your website. This will enhance users’ experience.

7. Use broken link building:

Broken link is one of the technical errors that should be prevented for a better SEO result. Your website should not be judged as an old and neglected website by search engines. Detecting and repairing broken links, is an ongoing process which will help you in top ranking on search engines.

8. Contact us page:

 Providing contact details before proving its own ability to raise the truthfulness in customer’s mind. It creates business opportunities, improves customer service. A website with precise contact details is likely to be more reliable than others. According to this Google put higher ranks for such sites.

9. Off-page SEO:

Off page SEO also helps to boost your online ranking away from your site. Google review is one of the most powerful tools for your online store. The number and quality of reviews act as a leading conversion factor. Make sure you encourage the customers to leave reviews, which will add positive feedback for business.

Pull up:

Therefore to achieve good results in a digital marketing strategy. It is essential to stay up to data on the SEO trends that will arise with growing frequency.

Why you should have an e-commerce website..

With the growing popularity of the internet and technology, it has become easier and quicker to buy and sell online. People can now enjoy shopping and even running their own business from the comfort of their own homes.

       Technology has become very innovative and helps a consumer to have a great shopping experience in the long run. E-commerce has proven to be quite beneficial to businesses. E-commerce business takes place through different mediums- it could consist of a branded website, a marketplace like Ebay, Amazon, even over a social media platform such as facebook, pinterest instagram. Although there are innumerable ways of selling products to consumers online, the benefit of selling online is the convenience of being able to sell products or services to any consumer at any time irrespective of their location. As a seller with an e-commerce website you can tell your customer about your e-store, showcase your products, shipping terms and mode of payment online.

Here is the list of reasons why you need an e-commerce website in today’s internet world..

1. Global market:

Having an e-commerce website gives you the opportunity not only to reach out local customer but also national and at international level. You can offer your products to customer around the world irrespective of distance and time zone.

2. Open 24/7:

Compared to regular store hours, online shop is open 24/7. With this facility of online shopping, you won’t lose out sales. Customers enjoy to purchase what they want and when they want it.

3. Make Money:

The more places you offer your products, the more chances you have to make sales. Creating an online store opens up a whole new opportunity to generate revenue, along with your physical business sales.

4. Customer convenience:

Customer can check necessary information like your store hours, phone number, address which helps drive in person. Additionally, if customers are busy, move away, or can’t get out to your store for another reason, the website provides the convenience of being able to shop from anywhere.

5. Marketing through Social Media and Search Engine:

 With good search engine optimization [SEO] your website will appear in the top result of search engines such as Google. Also social media website like Facebook and twitter will provide you with a platform to build trust with your customer through reviews and ratings. They also keep customer informed about your products and offers. This helps to drive in more traffic to your website.

6. Low Cost:

Setting up an e-commerce business costs less than setting up a brick and mortar store. Most online market places and e-commerce sites have a free signup. They normally take a small fee charged as a percentage of the sale, for allowing you to sell products on their platform. Social media provides cost effective ways of marketing your online business. You can manage your business on your own by avoiding payroll expenses.

7. Increases Brand Awareness:

Between these social media mention, gaining fresh customers through search and tapping new online markets, the end result is increased brand awareness. More people will be aware of your company and its products and interested in buying them. As more people share and spread your site and its products brand awareness will grow which means increase in sales.

8. Speed Up Business Operations:

Today the most successfully businesses are able to combine the physical and the online shopping worlds into one. The best example is the “take away” service by the restaurants. Offering an online ordering system with both delivery and take out options increases your sales by saving customers time.

9. Personalization:

You can use your website to connect with your customers by providing a personalized service such as order tracking, delivery confirmations and product recommendation based on their order history.

Pull up:

In short getting an e-commerce shop and running is simpler, involves low costs and low risks than setting up a physical store. As long as you have a perfect business plan and have products that cater to the needs of your customers, the internet is here to offer a passive income as well as a high ROI in the long run.

Altius Technologies

eCommerce website with woo-commerce – build on eCommerce store

An eCommerce platform is a system which allows to create an online store and perform business activities like marketing, selling, managing sales, delivery and shipping the product and many more.

      There are various eCommerce platforms through which online store can be commenced like Shopify, big commerce, woo commerce, 3Dcart etc., Every eCommerce platform has its pros and cons. So one has to choose the platform which can satisfy their business requirements. Woo commerce reliability and flexibility make it the best eCommerce platform for all type of business.

Why to choose woo commerce as an estore builder?

Compare to other eCommerce platforms, woo-commerce  simplicity to install, user friendly, cheap to build, makes it the most widely used eCommerce platform in the world. More than 26% of the leading eCommerce website uses woo commerce for their online store.

1. As an open source:

Woo commerce is a free plugin. As an open source, one can have a complete control over the web shop. It  can be completely customized  around any of unique and custom business requirements. Since it is an open source, there is no need to pay any fees for the use of it.

2. Easy and effective design option:

Woo commerce is best known for its easy and effective design options. There are different types of eCommerce themes available to make the store attractive . It helps in engaging the audience and encouraging them to explore more about the products and business. Woo commerce helps in customizing the online store, with its advanced customization features.

3. Easy to use for non tech owners:

Woo commerce is very compatible with word press. For non tech owners, it is easy to understand how woo-commerce works and manages the eCommerce website. With word press, you get every thing you need for a business. If you need a hassle free way to set up your website, word press is a good choice.

4. Easy to sell any product:

With woo-commerce you can sell any product, anywhere anytime. You can sell both physical and digital products  on this platform . With woo commerce you can also sell data based services such as appointments or any type of services, Accommodation, bookings. By using plugin, you can sell basic subscription based content too. You just need to build a beautiful website.

5. Picking up an apt theme:

An attractive and beautiful theme can attract the audience and encourage them to explore more about your products and business. Woo commerce is compatible with all type of themes. So you can pick high performing theme, which suits best to your business.

6. Customization:

One of the great features of woo commerce is customization of eCommerce store . Most experts recommend using woo commerce because of its advanced customization features. With woo commerce you can edit every part of your eCommerce website. Creating “buy now” button, will place your webpage at a higher ranking level. This will help you to increase your conversion rate and sales.

7. SEO friendly:

Woo commerce plugin makes it SEO friendly. With word press you can easily edit body content and other page elements to optimize product pages. With word press and woo commerce, it is easy to optimize your website.

8. Flexibility:

Woo commerce is super flexible when it comes to integrating with third party software system with ecommerce shop. Woo commerce plugins also allows to integrate 3rd party service which includes payment gateways, shipping service and accounting services. It also allows users to pay through debit cards, credit cards, cash on delivery etc.

9. Security Matters:

For online store owners cyber security is a must. Along with selling products and services, you are selling a secure shopping experience. World press is good for online stores. The world press itself is secure enough to block cyber criminals from breaking into your site. Woo commerce is secure because it gets regularly updated.

Conclusion:

Finally word press is all about plugins. It has over 50,000 plugins. A plugin for

  1. A better on page SEO
  2. Ecommerce tools
  3. Better security

Whatever you need you can find a great plugin. When you look for any ecommerce platform, don’t keep price and features of the platform as the main criteria. S elect a platform which supports your business needs and helps it to grow.

Best ECommerce Platform and Website Builders

ECommerce websites are virtual stores where products and services are listed in categories for customers to browse and buy them online. Many software providers offer best eCommerce platforms along with online store builder tools. With these set of tools you can create customized eCommerce website for your business. The best eCommerce platforms can enable your business to set up an online store that suits your need.

Best eCommerce Website Builders of 2020:

1. Wix :

This is a very simple and user friendly website. The big advantage of using wix is, it has easy drag and drop interface. It means you can drag and drop content blocks, spacers, images and texts wherever you want them. It also has limitless customization options .Wix usability scores 5/5 . It has a professional looking design without searching high and low for the right app’s. Wix provides a beautiful eCommerce website templates. You have to simply plug in your images and content on the website. It has two negative points, one is negative customers review and there is no 24/7 customer support.

2. Shopify :

It is regarded as one of the giant of the eCommerce world. It offers easy integration with your social media sales channels, user-friendly, inventory tracking and some decent SEO features. Shopify is the best eCommerce website builder for small business owners, who are just starting. As it has ample resource for new business owners. It helps not only to start your business, but also helps in developing it on long run. Shopify usability scores 3/5. Along with these pros of shopify there are certain weaknesses such as poor design on free templates, extra transaction fees on credit cards. Shopify is easier to use, if you pay for a quality theme and apps available on the platform.

3. Square space :

It is one of the cheapest website builders on the market. It’s an all-in-one solution provider website for small business. It also provides blog and beautifully designed site pages, which an online store needs the most. The pages on square space platform are easily navigable. Customers can find what they need quickly and easily. The square space usability score is 4/5. One of the weaknesses of square space is, it does not have a sound SEO and secondly you have to master the learning curve for square space.

4. Big commerce :

If your online shop is the core of your business, you should definitely consider big commerce. Big commerce is a website builder and eCommerce software solution together. Simply uploading the products, creates your eCommerce store. There is no need of any extra work to make your shop functional and well designed. Also you can add details about your product. It is also good in terms of search engine optimization [SEO]. Big commerce doesn’t charge transaction fees. It also offers support via phone, instant chat and email. It also provides advice guidance about online selling through their eCommerce team of expert. Big commerce usability scores 3/5. Few of the weaknesses of big commerce are limited free themes, negative customer reviews and complicated customization.

It was tested and found that big commerce wasn’t the easiest website builder, but it was one of the easier-to-use online store.

5. Woo commerce :

Woo commerce platform is very easy to use. It is simple to install and cheap to build an eCommerce website. Woo commerce is a free plugin, that can turn your WordPress website into a fully functional eCommerce website. Through woo commerce, you can customize your eCommerce website according to your needs by choosing your own plugins. This makes woo commerce one of the best contenders for those looking to start an online retail business.

6. Core commerce :

Core commerce was set up in 2001 to focus more on providing eCommerce services to small and medium business. This platform is based on simplicity and transparency. It promises the customers that it is easy-to-use platform with no hidden charges. Core commerce offers store designing, order processing and marketing. It also offers unlimited product customization.

7. 3dcart :

This platform is user friendly with plenty of innovative features. 3dcart was incorporated with most eCommerce features into one platform. This platform helps you to increase visitors and sales. Includes features like social media marketing, SEO and an expansive market place. It also has a strong support team, which works round the clock to ensure that your website works optimally. Many of the features of 3dcart platform are highly tailored to the needs of each business.

8. Weebly :

Weebly is an all purpose drag and drop website builder, with lots of customization. It also offers a free website builder option. It provides shoppers with a convenient shopping cart. Weebly shopping cart software is set up automatically when you create your online store. So you can start selling online immediately, no technical skills needed. Weebly usability score is 4.5/5. Main weakness of Weebly are

  • fewer customer service options
  • extra costs for most eCommerce option

Conclusion :

The right eCommerce site builder for your business will depend mostly on your budget and your business. Each eCommerce platforms and websites has their own pros and cons. So consider your unique needs when choosing products and services.

Why you need a product taxonomy

Product taxonomy is a structural organizing of all the available products in such a way that it makes easy for the customer to find the product with less effort. It is similar to a departmental store, which organizes its products into certain areas, in order to help customers find what they are looking for. In simple words taxonomy means organizing, categorizing, grouping the products, by e-commerce sellers to make buying process easier for the customers.

ECommerce industry is growing at a lightning speed. More and more people are joining e-commerce industry. Most importantly if you want success, then first you have to learn the tactics and strategies of online business, which will help you to draw more customers and sell your products faster. Taxonomy is one of the strategy which will take you up the ladder of success.

How Product Taxonomy can boost sales?

It is clear that if information is not clear, properly categorized, website visitors will rarely continue to try and find the products they want. You cannot avoid product taxonomy. It is the ground level work. It has to be done to prevent users leaving the site before finding what they want.

Taxonomy places your products hierarchically. The customer, during browsing /searching for the product, move easily through all levels to find exactly what they want. Searchers know exactly what they are looking for. They are more specific and expect to find exactly what they want.

Why Taxonomy Development is Important?

Product taxonomy can change the game of your business. So you have to creatively categorize your products. People use different ways and different keywords to search for the same product. So as an only e-store owner, you have to identify those ways and words and then apply taxonomy on your products accordingly.

Every estore owner dreams to bring his business on the top of search engine ranking. This is achieved with proper taxonomy.

Taxonomy also has a big impact on internal decision making. Strong analytics are needed to know which products are selling and which are not.

With right taxonomy technique, you will make it easier for your customers to locate the product they want to buy very conveniently. This will help you in winning the loyalty of customers. Customer’s loyalty is a fortune to your eCommerce business.

Taxonomy combines product information with consumer browsing habits to create an efficient navigational structure. It provides easy navigation. Easy navigation plays a huge role in boosting your eCommerce sales. Easy navigations will make your customer to keep coming back to you again and again, whenever he would like to shop online.

Pull up :  Building or improving your taxonomy directly leads to increased traffic and sales. Well developed taxonomy not only satisfy your customer but thrills them, by allowing them to find and consume rich product. Well structured taxonomy will bring changes in your business and also you will love the increase in your revenues. Taxonomy is beneficial to both customer’s and owners.

Product data enrichment—best practices for B2B and B2C SaaS

Product data enrichment is about providing clear and complete information of your product. Customers visit your website but within no time they leave the site; as the data available of your product doesn’t keep them engage. The information of your product may not be relevant and acceptable as per customers need. This is here the product enrichment plays its role and helps the online owners to convert visitors into customers.

 Usually we come across the websites sharing a product with only text description or photo. Product enrichment helps by providing more details of your product; like color, size, measurements, product related accessories etc.,

Advantages of Product Data Enrichment

  • It helps the customer to understand the product completely with all updates.
  • Aids in increasing the engagement time with the visitors and converting them into customer.
  • It helps in the decision making power of the buyer.
  • It creates a reliability image of your product in the eyes of the buyer.

The Best Practices:

Data enrichment is a critical part of master data management, allowing users to have confidence in the information guiding their actions.

       Data enrichment facilitates faster product discovery, accurate search results and rich experience. Online stores have to enrich their products with the required content that includes relevant images, product descriptions and videos.

  • Category details : This simplifies search and sort products in the correct categories.
  • Certification : Labeling products with the correct certification will help users find product easily.
  • Size detail : For fashion products enrichment can be done by adding size details; which will facilitate easier decision by the customer.

       We can add relevant tags or information to products or catalogs to help users find relevant products easily. Such activities help Online Store in different ways like :

  • Customer can find the right product faster.
  • When products are labeled with correct values, they replace the fake products in search ranking.
  • It also improves customers experience and wins customer loyalty.

Higher Search Engine Ranking:

 When product catalogs are filled with rich product descriptions, it gets easier for search engines to sort and rank, these products higher. And so these search engines depend on alt tags, attribute values; and also other relevant information for ranking a product higher in search result.

Global Standards:

 ECommerce owners should make sure that no fake products are pushed through their platforms. So, Brands like Adidas and Nike are going behind market places that allow sellers to sell fake products. With product enrichment online stores can easily identify real products and label them with the necessary tag and display genuine products on site search result.

Influences Conversions:

The main motive of product enrichment is to provide good customer experience. If the product has all the details clearly laid, then surely the visitors will convert into loyal customer.

Boost Sales and Revenues:

The study shows that one in three customers are likely to never shop from a store after just one bad experience, which means a decline in sales and revenues. Also Data enrichment improve customer experience which leads in boosting sales and revenues.

Product Discovery:

Product discovery is the event where customers find their desired product. A faster product discovery can make or break a customer view point towards your store. This will also add on to revenues.

Pull Up:

ECommerce stores will continue to innovate; and bring in facilities to impress customer because of increased online competition. Product enrichment will play a vital role by offering quality customer experience; and quick pleasure for ECommerce success.

Things you need to do after launching your eCommerce website

The real work begins after launching e-commerce website. Many businesses launch their website, but very few succeed. Once the site is set up there are several other things which should be ensured, so that it is ready for the users.

Things you should do after launching an eCommerce website

#1. Be ready with Product Feeds:

Once the website is launched, now its time for the world to know about it. Here comes the product data feed. Product data feed is a file which includes a text based list of data from an eCommerce store. The file includes list of products in an organized way. So that each product can be displayed advertised or compared in a unique way. Submitting product data feed to shopping channels like amazon, Flipkart and others. Make sure your data is specific and comprehensive. This helps you to maximize your online exposure through product visibility.

#2. Web Analytics:

Web analytics helps in measuring web traffic. This is used as a tool by eStore owners to assess and improve the website effectiveness. Google analytics alone is enough to receive traffic statistics. This helps you to know 1. How many people are visiting your site. 2.where the traffic is coming from ?.

#3. Webmaster Tools:

Google webmaster tools [GWT] is a free service that helps you to evaluate and maintain your website’s performance in search results. It offers you valuable information that can help you in marketing. Also tells you which queries are driving the most traffic. It allows you to know about the website security compromises and to eliminate the same.

#4. Improve the Content:

Keep churning out the new content. Nobody wants to visit a stale website. So keep producing a steady stream of content to keep the site relevant and current. Make your content simple and clear. It should be accessible to a wider audience. High quality and informative content boosts the search engine ranking, resulting in driving massive traffic to the site. So it is well said “content is the king “.

#5. Improve the Site Speed:

Site speed is one of the main factors for ranking websites in the search engines. Searchers hate waiting. Check the loading time of the webpage, if it takes more than 3 seconds to load than there is need to make the website lightning fast. There are many tools available to make the site faster. Such as web page test, google page speed, yslow and others.

#6. Promote the Website:

Online marketing has become so popular and successful that businesses are spending more on promoting website. Promoting the website via social media, SEO, promotional ad’s content marketing are more commonly used platforms. Having a blog on your website can increase your ranking on  search engines. You will get both exposure, traffic and social media share.

#7. Social Media:

Social Media is the most influential tool for any type of business, whether it is online or offline. It helps in connecting with the customers and driving them back to the website. Do some research and find which social media helps in driving more traffic to the site and increasing the conversion ratio. Online stores with the social media presence such as Facebook, Twitter accounts, has 32% more sales than the average store.

#8. Optimize Search Engines:

Website optimization is essential to make it more easily found by search engines. Using of relevant keywords through out the website content can do wonders. while dealing with eCommerce store ,customer rush online can slow down the search engine. So it is essential to optimize the search engine performance for a hassle free trading. Make sure to optimize the website content for local search, image search and voice search.

#9. Google Search Console:

Google Search Console is a free service offered by google. It helps to monitor, maintain and any difficulty the website is facing. Google search console helps to understand how Google sees the website and can take specific steps to improve the ranking. It also points out internal errors, if there are any. This is an extremely valuable tool to set up on the website.

Conclusion:

Launching an eCommerce website is not an easy task. What you do after the launch really determines your success. Keeping up the business website is an uphill task. But the above mentioned tactics can truly change the game.