Ways to get your eCommerce business ready for Christmas sale

The Christmas holiday season is just around the corner. Christmas is a great opportunity for your eCommerce business to take advantage of the holiday season to drive sales. Christmas and new year is not only busy for shoppers alone, they are extremely busy for store owners as well. The Christmas season is always a massive hit on the market. Every company prepares the most effective and unique promotional campaigns to hit maximum sales.

Ways to increase Christmas sale :

1. Review your last year sales :

This is the most important step for a successful marketing campaign. Analyse your previous year data to create a marketing campaign. If your previous year social media marketing was successful, then you can depend on it, this year too. In addition, you need to look at what did not perform well? If you can identify the problem and fix it, then you can rely on your last year’s marketing campaign.

2. Festive letters :

To keep your customers up to date with any offers that you are promoting during the Christmas season, it is the best way to get hold of as many of your past customers as possible. A good looking newsletter is sure to attract the customers. Accordingly you can design your letter, based on Christmas themes.

3. Free shipping :

One survey says that the percentage of sales increased by 49% after offering free shipping service to the customers. Most of the shoppers are always looking for free shipping to save money. That’s why many stores are offering free shipping. This has been regarded as one of the most powerful marketing strategies to increase sales during Christmas. If you don’t want to offer free shipping to customers then you can create a conditional shipping rule, by which customers can enjoy free shipping if their order value exceeds a certain amount.

4. Offering discounts :

During the Christmas period you can outline on the front page of your online shop, that you are offering a discount on certain items for just one day or a week and this offer changes every day. That way you will have people coming back for more every day to see what is the next offer.

5. Using social media :

Social media is the most influential tool for any type of business, whether it is online or offline. Social media helps you to inform your customer about your Christmas festive discounts and sales. To increase the number of customers to your store, you can use paid advertising campaigns.

6. Creating promotional ad’s :

During the Christmas season, there is neck to neck competition between stores. Promotional ad’s play an important role in attracting higher traffic. Higher the traffic higher will be your sales and returns. These promotional ad’s highlight the Christmas discount your store is offering, free shipping ad’s which help in increasing your sales.

7. Offer gift wrapping service :

This service is something customers usually look out for during the Christmas period. For some, gift wrapping is a boredom job if it is on a large scale and also time consuming. So shops can offer gift wrapping service to customers. Customers willingly pay extra for such services.

8. Optimize the performance :

When you are dealing with an eCommerce store, customers rushing online can also slow down your store. so it is essential to optimize your store performance which enables the customer to have hassle free shopping.

9. New content :

Content marketing strategy plays an important role in attracting the visitors on your site and then converting them into customers. This year take the time to improve your content marketing strategy and try to build a niche. New content will provide new and repeat customers, it will improve your brand awareness and better customer engagement.

10. Rewarding loyal customers:

Every customer likes receiving personalized messages and your loyal customers will definitely appreciate it. This is the best way to express your gratitude. It may only be a simple holiday greeting, however it can help you to make a strong customer relation.

Conclusion:

If you start early enough your Christmas this year will be a successful one. Above mentioned tips may place you firmly on a good track to celebrate Christmas with maximum sales.

Social Media platform you should be selling on during this holiday season

Social media marketing is the use of social media platforms to connect with your audience, to build your brand, increase sales and drive website traffic. The consistency to bring new customers to ecommerce sites is a huge deal. In this content you can explore how you can drive consistent sales for your website through social media platforms.

The major social media platforms which are currently running successfully are Facebook, YouTube, Tiktok, Pinterest, Snapchat, Twitter, Telegram, Linkedin, Instagram.

1. Facebook:

Facebook is currently the largest social media site in the world, with 2.6 billion monthly active users as of 2020. It’s an excellent platform for brands to market their products to a huge audience. For years people have used this app to buy and sell things. Facebook lets you upload pictures and videos from your business. This is one of the powerful ways to communicate with customers, allowing them to see your product or service without a visit on your premise. By creating a business page on facebook or business profile is a way to share the latest information about your business without creating a website.

2. YouTube:

As second in the list of top social media apps, you tube is also the second largest search engine after Google. So if you want to promote your brand, it’s a great medium to do so. Through youTube you can easily reach your audience, both by creating videos and advertising on other people’s videos. It is the third most visited website behind Google & facebook respectively. By utilizing youtube as a part of your marketing strategy for your business, you are increasing your ranking position on Google’s search engine.

3. Instagram:

Currently, instagram is the best social media app, that has become a sensation. This platform lets you share a wide range of content like videos, live videos, photos and stories. To promote your brand or business, you can create a business profile on this popular social media app. Unlike organic posts instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products. Likewise you can create and use an instagram business profile. You just have to include additional information about your business namely – add a phone number, an Email address, your business physical address.

4. Tiktok:

This social media app was launched in 2017. In less time it grew as the world’s most valuable start-up. Recently tiktok has launched a new tiktok for business website which provides marketers with a range of resources and tools to help them utilize their ad campaigns.

If your business or the product which you like to launch has a target audience segment of 16 –30 years old, then this platform will definitely help in boosting your business. For business and marketers this is a big deal, as users of Tik Tok spend more time, so more likely they are going to see your organic content and paid advertisements.

5. Pinterest :

Pinterest is unique. It is a visual like instagram and highly targeted towards women with 81% female user base. Recently pinterest has emerged as a leader for e-commerce. Subsequently it became the second largest source of social media traffic. Pinterest is widely regarded as a strong platform for ecommerce sales as users use the platform to find and purchase creative products. One of the biggest benefits with pinterest for e-commerce is, it simplifies the shopping experience.

6. Snapchat :

With more than 300 million monthly active users, snapchat is a relevant and easy-to-use marketing tool. On one hand snapchat is attractive and on the other, it has a unique feature like self destructive ‘snaps’ and users can send pictures or a short video as a message which automatically disappears after a few seconds. Post your story often, by adding content to your story. This often will keep your brand fresh in the minds of your followers. E-shop owners can send out discounts and other promotional offers via snapchat. Recently this app has introduced a new feature that allows you to add links to your story, subsequently this will increase your website traffic.

7. Twitter :

Twitter can also be named as ‘fast & furious’ app. Ecommerce stores today use twitter ads primarily to drive brand awareness and promote specific products for direct conversions. If your business is related to entertainment, sports, politics or marketing, you can earn tremendous engagement on twitter. On this platform you can communicate with short messages. Implementing twitter cards- will help your followers to visit your website. This will help you in creating the opportunity to gain more followers, more engagement and more traffic to your website. Simultaneously you can use twitter list to manage your contacts.

8.Telegram :

Currently a lot of business owners are using telegram for business. Because it is very easy to handle, in less time you can create a very big community by telegram group and telegram channels. It is a good platform for business as you have full control over your audience. In Spite of multiple clamp downs by the government bodies, telegram has gained much popularity. This app is steadily expanding its user base. Users privacy driven policy and security is what makes this app stand out against its competitors.

9. LinkedIn :

This social media platform is used specifically to build brand awareness and relationship with consumers. You can use linkedin to grow your e-mail marketing with professional connections and network. It also offers opportunities to advertise your business, like sending personalized ad’s, boosting your content and displaying ads on the site. It focuses more on professional problems and challenges. Unlike most social platforms which excels at B2C advertising , linkedin is uniquely suited for B2B ads and social media marketing campaigns.

Pull up :

Social media is by far the most popular service available on the internet. It can share information, spread brand awareness- it makes or breaks your business – depends on how efficiently you use your social media platform.

The eCommerce guide to holiday flash sales

People more likely buy when they feel they are getting a special deal instead of an everyday low price. A flash sale is a short term discount or promotion on products offered by eCommerce stores specifically lasting for less than 24 hours.

Why run a flash sale?

A well executed flash sale can increase customers loyalty and moves excess inventory.
Flash sales gives an opportunity to consumers , exactly what they are looking for.Then running the deal for a short period of time gives customers that extra jolt to act fast and buy now.
Flash sales help sellers compete on price.
As an eCommerce owner you would get rid of excess inventory.
It lures the customers, hoping to retain them afterwards.
It also increases your overall sales and profit.
But profits aren’t guaranteed. You have to execute flash sales correctly to reap the benefits.

Reasons why flash sales fail :

1. Shipping failure :

After a flash sale is over, customers expect quick and accurate delivery. Most of the customers complain of waiting several days to receive their product after the purchase. Make sure your flash deal offers free shipping. This not only helps your brand stand differently on eCommerce platforms, also you will be competing in a better way with Amazon.

2. Inventory failure :

Sometimes e stores keep selling products even after they have no more inventory left. This means the seller has to cancel some of the orders, leading to customers dissatisfaction and mistrust of your brand. So make sure that before launching flash sales, you have plenty of stock.

3. Bots failure :

“Bots”- computer programs are the most popular hack. Firstly the sites are hit by the bot invasion and rob loyal customers. Secondly bots have created a thriving resale market online, causing both retailers and fans to suffer.

Make sure you look at resale sites. Because,those hand-to-get items that were just on flash sale on your site are sold out. Within no time, those products are available on online resale markets. So bot protection is a key to your success as an online flash seller.

4. Site failure :

It is seen that eCommerce websites crash during their busiest sales season. During the busy season, your eCommerce site will be receiving the most traffic, processing the most orders and using the resources optimally. Thundering crowd slows your site speed, even causing it to collapse. If your business model heavily relies on flash sales, load testing your site is a must. Your website server should be able to scale on demand, to prevent crashes.

The best practices of successful flash seller

1. Determine the goals :

Firstly determine why you want to run the flash sale ?
Do you want to sell off the excess inventory?
Do you want to gain website traffic?
Do you want to attract new customers?
Do you want to increase brand awareness?

If any of these go with your goals then flash sales could work well for you.

2. Select your target customers :

your flash sales strategy should focus on your target customer and design your flash sale around their interest. Avoid targeting existing customers instead target your competitors’ customers. Select those customers who left negative reviews for your competitors. A flash sale is a great way to re-engage inactive customers with your offers.

3. Pick the right time :

Holidays like valentine’s day, mother’s day, Christmas day are special times of the year when consumers are emotionally ready to shop. By looking at your past order data you can decide when to run a flash sale. If you host flash sales before the holiday season, you can actually win new customers and beat the competition. This will increase your fan base before the holiday shopping event starts.

4. Pick the right product:

The products you select for your flash sale should be based on the customers that you are trying to target. For instance if you are targeting competitors customers, then choose a product that your competitors customer love at a lower price. Secondly if you want flash sales to promote brand awareness then promote your signature product that your brand is known for. Promote the products with the highest search volumes is the best way to appeal.

5. Set right prices :

The price must be right. Your discount should be big enough to send people running to your site. If your brand never goes on sale, then 10% might be enough. Price your flash deals slightly higher than your lowest possible price. These price drops should be reserved for your biggest annual promotions like BF[black Friday] CM[cyber Monday].

6. Create a sense of urgency to promote flash sales :

Use social media platforms namely Facebook, Instagram etc., to actively engage with your customers throughout the flash sale. Show your discount in your subject line. Use countdown timers on your flash sale landing page. As flash sales are for limited time, it will create a sense of urgency. It is a FOMO deal [fear of missing out] which helps in boosting flash sales. This encourages the shoppers for impulse buying.

To sum up:

All in all flash sales can help you make a lot of money. They provide you with short term benefits like inventory clearance, generate extra revenue, brand awareness and business growth in the long run. You have to invest time and effort. It’s a boom or bust in a very brief sales window.

SEO trends that will carry into the new year

SEO has seen a considerable change in these few years. Mobiles has been used widely for online searches. SEO isn’t just about keywords but to make the content on your website more attractive and relevant. This changes will help you to prepare and update your site and to target the market share maximum. In the last five years SEO strategies have changed with the introduction of new technologies. Like voice assistants, artificial intelligence and the rise of mobile experience. Google and other search engines have played an important role in digital marketing.

1. Voice Search Optimization :

Voice operating assistants like Alexa, Siri or google voice console are going to be the buzz in the new year. As soon as the device has input, it will detect the language in which the query has been asked. The key words in the query will be captured and the query will be answered accordingly. Voice search engines are faster easier and time saver.

2. Visual Searches :

People use visual search mostly to get directions and identifying landmarks, shop recipes local business reviews. People are searching more with images than ever before. Platforms like Pinterest get 600 million visual searches monthly. If you want your sites content to be served to your visitor as a visual search result, ensure you use image SEO.

3. Online Video :

Nearly 86% of global business use video on their site today. make sure that video should be a part of your SEO strategy. when doing online video, make sure that you organize your content into sections, that help google and search engines understand the video content. Also add a key word in the title and using tags helps the search engine know what the video is about.

4. Growth of AI [Artificial Intelligence]:

AI is reshaping SEO, they identify data patterns to collect accurately real time information and evaluate the quality of your content. Search engines are relying more on AI for search query. Align your content for voice and visual search, to get the right data from your site. Also use AI powered analytics to find out your site’s performance and optimize it for better results.

5. Off page SEO :

Off page SEO also helps to boost your online ranking away from your site. Google review is one of the most powerful tool for your online store. The number and quality of reviews act as leading conversion factor. Make sure you encourage the customers to leave reviews, which will add a positive feedback for your business.

6. Long tail keywords :

Keyword research becomes the bread and butter of maintaining SEO. Long tail keywords are the best friends of eCommerce stores. Long tail keywords make up the majority of user searches, that is how people search online. Every short tail keyword has endless long tail words that could all benefit from different pages. It is all about knowing your niche. Long tail keywords has two benefits, one you will face lower competition and have a higher conversion rate than short tail keywords.

7. Mobile first :

More than 50% of all internet traffic is from mobile devices. Google also has shifted it’s algorithm towards mobile users. The websites that perform best on the mobile, will be ranked accordingly. Websites which does not adjust as per device, will have low readability and slow page loading speeds. To optimize your site, google provides you with this tool. To check, if your website accommodates mobile users.

8. Local SEO :

The demand for local search is huge. More than 5 million apps and websites use google maps platform every week. That’s why google continuously releases new features for business to use such as posts, services, hours, address., etc., due to covid-19 people are searching out local options around them, both due to lockdown and to support local business, which is facing a difficult time to stay in business. People search to see if business are still open their working hours have changed, checking out menu’s [restaurant services] take away timings. Google my business is a high visibility way to communicate, these updates to a customer, new or existing.

9 . Quality Content :

This is the kind of approach that you can take on your website. It is time to consider the information that people are looking for and need first. As the importance on quality content is growing, it is time to boost your content marketing strategy. Eat [expertise, authoritativeness and trustworthiness], matter a lot for eCommerce store.

Conclusion:

SEO is moving quickly. These trends and challenges can help you optimize your site for better organic traffic to your site.

Tips to boost eCommerce sales for the Thanks Giving weekend

Finally 2020 is coming to an end, but before that it’s thanks giving and Christmas time. Thanks giving has been regarded as the beginning of Christmas shopping season in united states. Black Friday is an informal name for Friday, which is celebrated on the fourth Thursday of November. Many stores offer highly promoted sales on black Friday and open very early such as midnight.

Tips to boost eCommerce sales

1. To reach existing customers :

Keep your existing customer base as the center of your eCommerce marketing strategy. Cashing in on your existing customer is the easiest way to boost your sales. They already know your brand and product you sell. Use social media channels and email marketing to target your existing customers to show your deals and discounts you have instore for them. Target them first, other wise they will head else where for holiday deals.

2. To set referral program :

To boost online sales on cyber Monday, you can provide extra discount and exclusive deals for shoppers who refer a friend, co-worker, or a family member on black Friday. There is a gap of two days between black Friday and cyber Monday. Your existing customers would like to refer someone in exchange for more savings. You as a seller will get more sales.

3. To optimize landing page :

First optimize your landing page when the festive season is around. So make sure your landing page look attractive, engaging and optimized.

To make it attractive, give your online store theme based specific banners for black Friday, cyber Monday and Christmas.
To make it engaging, add your deals on landing page, like black Friday deals, cyber Monday sale and Christmas discounts.
Optimize your online store for desk top, mobile devices. Shoppers don’t like unresponsive slow loading website during the Holiday rush. Make sure you offer your shoppers a hassle free shopping experience.

4. To play with buyer psychology :

Buyers are people, just like all of us and they too are driven by irrational decisions. As an e-seller apply buyer psychology to your eCommerce holiday marketing strategy. Like creating a fear of missing out. Buyers are often looking to get their hands on great deals and fear missing out due to seasonal rush. Adding tags on your page like “last minute offers”, “count down deals”. You can sweeten the deal by giving free shipping and same day delivery are two more great ways to sweeten the deal.

5. To use social media :

first find your most popular social media channels, know where most of your shoppers are visiting, accordingly make your social media strategy. Target audience and come up with creative campaigns for events like black Friday, cyber Monday and Christmas. Plan your social media posts specifically for each event. Also you can run paid and promotional posts on your best product deals and discounts.

6. To improve your content strategy :

Blogs are a great way to improve SEO and incoming traffic. When it comes to thanks giving weekend you have to make changes in your usual content strategy. Your content should promote your black Friday and cyber Monday deals.

7. To optimize for mobile :

Sources confirm that every year, mobile devices claim more and more purchases. So make your website mobile friendly. Your site’s design should meet the modern standards and should impress the customers while shopping. Comparison shoppers love to research product prices online.

8. To use live chats :

Before purchasing customers has many questions, if their queries are not answered on time, they may leave the site and this can be a loss to your store. Make sure that you are responding to your customers quickly. For a hassle free communication, you can offer live chat support on your eCommerce website. This will reduce the time consumption between you and your consumer.

Conclusion :

The festive holiday season is all about the sales. The competition online is already stiff and it is only going to get tougher during the festive season. Now that you know the tips and tricks to stand out from the competition, it’s time to perfectly execute the marketing strategy.

Creative Thanks Giving ideas for Online Marketing

Every business whether traditional or eCommerce should say “thankyou” to it’s customers. The motive behind expressing thankyou is to make your customers feel like you genuinely appreciate their relationship. Thank them for anything like – a purchase, their support , likes on social media or any action that has supported your business.

Creative ways to send thank-you messages

1. Right after a purchase:

The best time to send a thank you message is immediately after the customer’s purchase . This also makes the customer feel more comfortable about their purchase. Thank-you emails also function as a confirmation email , as it gives them proof of the transaction taken place .

2.New subscriber :

Send thank you message as soon as new subscribers sign up your site. Subscriber may be interested in your products, but haven’t decided yet. Thank them for their attention and educate them about your product .Invite them to contact you if they have any queries.

3. After customer receives the product:

A great time to thank customers is a few days after they receive the product. Thank the customer sincerely and ask them about the product review, honest feed back and link them to the page where they can leave their reviews. You can also link them to a video, teaching them how to use the product, set up or how to care for the product.

4. Promote offers:

Sending a thank-you email after customer’s purchase is a perfect time to offer them other promotions. You can include complementary products that go well with the customer’s recent purchase. Discount coupons encourage customers to make future purchase.

5. Thanking face-to face :

People love to be seen and heard. Engaging your customer in a conversation over a video chat in person is a wonderful way of thanking a customer for supporting your company.

6. Thanking for a cause :

Donating money to client’s honor to a charity that are very close to their values and vision. Customers will be more happier than personal gifts and they will appreciate your move, towards doing good in the world.

7. A thoughtful gift :

Try to thank your client by presenting a thoughtful gift. The gift can be related to your company or entirely separate from what you do. For instance gifting a new year’s diary or a calendar, having your product image and a brief description about the product which help them in their future purchase.

8. Crowd sourcing an idea :

You can crowd source by asking customers, how can we thank you? How can we appreciate you? They may have more creative idea than your own. The best part of transforming their ideas into a customer appreciation week can become an annual event. People will look forward to it every year.

Conclusion :

Saying thank you may seem like a simple thing, but it matters to your customers. It shows them that they are more than just a transaction to you. Saying thank you is a generous approach that conveys the importance of each customer to your success.
“People will forget what you said
They will forget what you did
But they will never forget
How you made them feel”.

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How to Write Product Descriptions that sell: Tips with examples

Everyone knows the importance of good product photos on your website, but when it comes to buying decision, words become will equally important in giving context to your images and pushing customers to buy. Here the role of product description comes in. A well written product description has the power to move your customers through your sales funnel. The product description helps fill in the gaps to determine whether or not the product is the right fit for the customer.

What is a Product Description?

A product description is a copy that describes the features and benefits of a product to a customer. The goal of the product description is to provide the customer with enough information to compel them to buy the product immediately. Product description helps in educating customer, on the key benefits, unique value of the product and helps to increase your sales and build customer trust.

Many websites need product description along with product image. Some need only main points of description and some website may convert with no copy at all. There are several factors as to why the product description didn’t help in conversions. it’s possible they weren’t written correctly for the audience, they were placed in a less visible area or were written in wrong format.

Why you need a Product Description?

Product descriptions help improve your search engine (SE) ranking. Optimizing your product description with specific keywords help improve your ranking position on Google. Product description educates your customer on the product, by offering information on the product that the picture can’t do on its own. For example, by looking at a laptop picture, you wouldn’t buy it. As a shopper, you want to know the features and technical specification of a laptop. By providing customers with key product information, you try to build customer service inquiries. It helps the customer to know whether that product is good for them or not.

Tips for Product Description that sells:

#1. Informative content :

To make purchasing decisions, people need information. An important reason, consumer visit product pages are to learn more about product features. Excellent product description can help people find exactly what they are looking for. The best product description writing focuses on :

What is the product?
Who is it designed for?
Why do customers need it?
How can people use it?

Just to woo customers, fancy language can’t compete with real information.

Example :

Dewalt product description has a lot of helpful information in a compact paragraph. Dewalt explains exactly why you would want to buy this drill. It is compact and lightweight. It has a long-lasting battery and offers excellent performance. In less than 30 seconds, the shopper has a good idea of this product. Tabs are best for providing a lot of information without cluttering up the screen.

#2. Simple and clear Product Description :

Customers like simple, clear and to the point content. For instance, product like sweat shirt doesn’t need multiple paragraphs to be written on it. Some product pages work wonders with single worded phrases.

Example :

customer who want to buy coat “complete storm protection”. These words are easy to understand and express the clear concept. Adventure lovers discover the jacket of their dreams in one sentence. If consumer decide to look for more information, what they know is just as clear as the main description.

See Nike shoe product description. “Cushioned, comfort, customized”. Run the streets in Nike. We got all the basic features and necessary info put in just one sentence.

#3. Know your target audience :

While writing product description you should be able to define which features would be of most interest to your potential buyers. This begins with understanding your “buyer’s persona”. Your buyer persona will help you understand which features will be most valuable to your customer. While writing your product description , certain questions you should keep in mind :

How did this person arrive to your page ?
What are his/her interest ?
What features or benefits would interest this person more ?

With the help of these questions you will be able to write a better product description that sells.

Example :

The natural Himalayan salt lamp – light color.

Description : natural shaped Himalayan salt lamp made of 100% pure Himalayan salt rock. A gorgeous addition to naturally ionize and refresh your space. It purifies the air of your environment reducing dust and allergens from the air. May help in curing symptoms of allergies, asthma and headaches.

Here the buyer persona is interested in all natural remedies for the home , especially to allergies. The potential buyer would be interested in learning about these remedies rather than focus on decorative feature of the lamp.

#4. Focus on product benefits :

As an e-store owner , you would like to show that your product has best quality and the most unique features. Most of the customers want to know- how a particular product can benefit them. A product benefit tells how the product helps in increasing the standard of living of the customers.

Example : The natural Himalayan salt lamp.

The product benefit includes purification of the environment, by reducing allergens from the air. They clearly outline the benefits of the product rather than focusing on the decorative feature of the lamp. Translating features into benefits like this will be a better product description that sells.

#5. Optimize search engine :

Search engine optimization (SEO) is the easiest way to attract new customers to your page. It’s true that high-quality content does wonders for search engine rankings. Optimization begins with keywords which are usually the search term that buyers use to find the product.

Example : “women black dress pants” , is a keyword that could easily be optimized in your online store. With a quick search for women’s black dress pant, you will see results include some variations of the keyword. When we click on one of the listings on the first page , we can see how Google uses this keyword on their site to appear in the search result. For best SEO results place your keywords in your

Page titles.
Meta descriptions.
Image tags.
Product descriptions.

This will be your product easily searchable for those who are browsing for your product.

#6. Use good product images :

Even if master product description writing, you must still have quality images to go with it. As pictures say more than words, no product description is complete without one or more pictures. Before reading a single word, seeing the image the target customer already feels connected with the product.

Example : Veta mix , a brand that sells grade blenders uses quality images and videos on its product page to help make the sale. You will also notice that they list the benefits within very short product description. By showing what blender is capable of in technicality and look wise the customer starts imagining of having this blender at home.

Pull up :

The main aim is that your product description shouldn’t push your product so much as it will ignore the main points about why it will improve your standard of life. Keep your product description simple and easily understandable. It should be customer engaging and answer the queries of the visitors. Create a product description that moves people to action.

8 Ways a PIM will save your time

As the eCommerce store begins to grow, most of them face the same problem of managing and handling large scale product data. If all the product information is scattered, then the efficiency of your team will be low, errors will become common and the customer will begin to lose trust in your product. That’s why more and more online stores are implementing PIM – a management tool designed to avoid all these issues.

What is PIM ? PIM stands for “product information management”, a management tool that centralizes all of company’s product information. All the data from your product catalog is stored. There are many fields that you can add to PIM like :

Basic information about each product.(name, brand, price etc.,)
Technical information.
Information on sales channel and market places like (Amazon, Flipkart)
Stock availability.
Reviews for each product.
Product catalog, datasheet etc.,

PIM not only stores the information about your products, but does much more than that. Suppose if you have modified any product, PIM allows you to modify that product with new features on all sales channel at a time. In this way PIM can store and alter data as needed to carry out the daily tasks. So PIM acts as a middle ground. It makes importing and exporting product data incredibly easy.

8 Ways a PIM will save your time :

1. Reduces the use of spreadsheets :

Suppose if you have thousands of product descriptions to keep up to date, uploading the same on a spreadsheet would be time-consuming and also has chances of leading to human error of entering wrong data. PIM helps this type of task to be done more accurately. With PIM, users will save time by entering a large amount of data in lesser time and more correctly. This will help the right department to retrieve the correct data easily.

2. Automation :

Automation is another benefit of PIM technology. Instead of uploading data manually, companies can automatically get the correct information from different sources. As a result, you will be able to create a richer product experience, a better user experience and a high rate of return on investment. When you want to launch a new product or create offers for your product, PIM makes it easy by its automation capabilities. The automation feature of PIM takes less time to complete the herculean task.

3. Helps to optimize marketing :

As PIM centralizes all the information on your products, it provides you with information about the sales volume and other marketing statistics. It helps you to know

* which different sales channels are giving you better results.

* which keywords are working optimumly.

*life value of each product.

This information helps your marketing team to take the right marketing decisions on time. Timely taken the right decisions will increase your sales.

4. To reach milestones :

Through PIM you can track your business progress to reach your milestone in business. You can keep an eye on the product (sales), team performance and productivity. If you find certain things are lacking and creating hurdles in achieving your milestone, you can find those faulty points and rectify on time. PIM helps in time management to do such rectification. Things rectified on time will optimize your progress.

5. Unit growth :

PIM software facilitates businesses to easily assess the efficiency of various teams and units. If one unit is efficient, its data can be shared with a less efficient unit, to speed up the growth. As all the data is centralized by PIM, with less time you can enhance the growth of a less efficient team/unit.

6. Reduced errors :

As PIM store accurate information, it reduces the chance of sharing incorrect information. The reduction of errors means companies spend less on time and cost. Delivery of products, purchasing procedure and information of inventories are all optimized using the data in PIM. As a result, the customer can enjoy complete satisfaction after procuring your product. As PIM solutions are easy to integrate, companies save time and money on management and marketing.

7. Enhances your customer experience :

As PIM maintains the whole data centrally, it is the single source of product information for each product across all the channels of marketing. When you notice any data errors, PIM will help you to improve them by eliminating the inconsistency. This will help in enhancing customer experience by quickly correcting the issues and then immediately pushing the changes to all channels.

8. To expand your business :

With PIM you can automatically publish new or updated product content to all selling channels quickly and accurately. As PIM is connected with eCommerce platforms, it allows you to easily localize product details for websites. By having PIM, you can save your business expansion cost and it is time-efficient.

Conclusion :

Finally, PIM makes it simple by providing everything in one area. It is easy to search, access, update, find and share product-related information. It makes it easier not only for employees but for teams, management, consumers and the company at large. PIM facilitates, not only manage a large amount of data but also makes it easy to work with. It’s time to conquer data and use it as a stepping stone for the future growth of your e-commerce business.

ECommerce Product Data Enrichment converts search to sales

Product data enrichment is about providing vital information of your product accurately. Customers visit your website but within no time they leave the site, as the data available of your product doesn’t keep them engage. The information of your product may not be relevant and satisfactory as per customers need. This is here, the product data enrichment plays its role and helps the online owners to convert visitors into customers.

If a visitor is not satisfied with your product data information, he will be inclined towards your competitors product-where he will get all information about what is he looking for and buy from them.

What is Product Data Enrichment ?

Product data enrichment is all about finding gaps and inconsistencies in product data and rectify them with up-to-date, accurate and relevant information. Product enrichment helps in providing more details of your product like, color, size, descriptions, measurements attributes etc.,

Most eCommerce owners tend to lose customers even before the checkout, as the customer find the product description- inadequate or inappropriate. Customers making online purchases are solely dependent on product data that store owners publish on product pages. Online merchants operating on leading eCommerce platforms including Magento, Zen-cart, X-cart etc., and market places such as Amazon, eBay etc., have successfully reduced the bounce rate on their online stores with the help of product data enrichment service.

How do eCommerce Product Data Enrichment increases sales

#1. Reduce cart abandonment :

shopping cart abandonment is one of the biggest problems online business owners are facing. Cart abandonment refers to that customer behavior, where in a customer browse a website and after satisfaction, adds these products to his shopping cart – but he will never purchase it. 2 out of 3 customers leave the website before using credit card. This usually happens when customers are not satisfied with the product information provided by the website. Wavering thought process makes customer to abandon cart at the last moment. Adding valuable and appropriate product details also enrich their product with required content ensures that customers don’t abandon carts due to wavering thoughts.

#2. Contextual information :

in simple words contextual information means, extra information that helps you understand something better.

Consumer product companies, mostly provide inadequate product information, which doesn’t have the power to compel the customers for repeat visits. The contextual product description will help the customer to understand that by purchasing your product, it will add value to their lives. They can enjoy a higher standard of life. This makes it necessary to write the product copy in a manner where it provides all the contextual product information required. Contextual marketers deliver the most relevant information possible to consumers in the timely manner possible. Contextual information helps you gain greater intimacy with customers and target market segments more efficiently.

#3. Product page meta data to boost traffic :

There are a lot of things that go into optimizing a website for search engine optimization. One of these is metadata. The primary job of metadata is to tell not only the visitors but also the search engines what a page is about. Customers face difficulties in finding what they want to buy. It is due to inefficient product title description and mega tags. In such cases product metadata needs to be fixed immediately. Title tags and meta descriptions are essential as

It is the consumers first digital touchpoint
Gets you more clicks.
It helps with better rankings.

With better ranking rate and more clicks will ultimately boost the traffic to your website, thus accelerating sales.

#4. Product categorization :

it is clear that if information is not clear, properly categorized, website visitors will rarely continue to try and find the products they want. You cannot avoid product categorization. It is the ground level work. Product categorization helps the user to complete the buying cycle, before leaving the site. If product categorization is not carried out properly, it will result in lost sales. Managing product data is all about validating and fixing errors in product categorization. Developing product taxonomies, fix product descriptions with appropriate keywords and tags and classifying it correctly will help you boost your e-commerce sales.

#5. Cross-selling and up-selling premium products :

up selling is the practice of encouraging customers to purchase a comparable higher-end product than one asked in query. While cross-selling invites customers to buy related or complementary items. Both up selling and cross selling if done properly, provides maximum value to customer and increases revenue without any extra cost. Product data enrichment ensures that, purchaser visiting your website end up finding related or alternative products along with the ones they were looking for and also in the absence of it. This can be fulfilled by exhibiting all related products on a particular page.

#6. Helps in making purchase decision :

Product data enrichment facilitates faster product discovery, accurate search results and rich experience. It ensures the customers visiting your site have no doubts in mind when it comes to making a decision to purchase. Product enrichment helps customer to find right product faster with proper product description and making the buying process smooth and simple – will leave customer with no confusion and end up the cycle by buying the product and with a good customer experience.

#7. Enhances consumer experience :

With answer to all queries that customers have in mind- data enrichment facilitates online retailers to enhance consumer experience. When customers purchase products that add value to their lives make a big difference to your overall sales number.

Conclusion :

Product data enrichment aims at enriching your product related data with relevant information. It analyzes your data thoroughly, inconsistencies, errors and duplicate entries and enrich product descriptions with keywords to improve the search rankings of your products. Implementing product data enrichment helps you increase your e-commerce sales figures and converts product search to product sales.