Digital-Customer-Exoerience-Blog-3

How B2B eCommerce store improves Digital Customer Experience?

Win Digital customer experience from B2B online store

With the onset of digital, the global mobile and tablet usage has exceeded that of desktop since 2016. B2B consumers are turning more to digital for support when it concerns a product part number or tech specs or even sourcing a unique product. It is abundantly clear that digital experience across platforms are turning out to be essential KPI’s that will ultimately lead to the path to purchase and retention of your product & brand respectively.

There are many touch points to a B2B customer’s digital experience. It is no longer looked at as a singular event leading to sales.

So why does a customer visit your B2B online store?

  1. Simply to compare price and product?
  2. Is he here for pre-post-sales support?
  3. Has your brand resonated and persuaded him to buy a product from my B2B online store?
  4. Do you have a unique product he would want to buy?

The answer can be any of them. The catch is to keep him browsing through your e-store. The longer he stays, you can assume that his digital experience has been positive.

UX/UI is key

Your UX/UI design must be flawless. With customers using online marketplaces to make purchases for their personal needs. It is only true, that they expect the same level of experience, optimization & product information from your B2B online store. Your customer would want to buy a product, quickly and as painlessly as possible.

Digital strategy

You must have your own e-commerce experience design, digital marketing & strategy team to keep your online store SEO friendly. Keeping your products updated, having a detailed product information and running offers, keeps you accessible to all kinds of potential customers. Your customer compares prices, products, manufacturers, product information and looks at feedback to make his final decision to purchase. Having a team to run your e-store, may not be a bad idea.

Your platform

Choosing the right platform to host your B2B e-store is crucial. Depending on the number of products you have to offer and the scalability the e-commerce platform has to offer, there are many companies that could help you. If you are new to the whole digital game, get a consultant on board to help you choose and set up your e-store. Altius Technologies could help you with this. Collaborated with InRiver and Agility Multi-channel, Altius Technologies gives you a hand in helping you deliver an exceptional B2B digital experience to your customers.

Today, your B2B customer is simply focussed on getting what he wants in the most convenient way possible. So, your focus in your B2B digital experience must be concerned with improving user interface, mobile responsiveness, design, communication methods and delivering real time data across all interactions, rather than individual touch points.

Looking for guidance to take you a step further?

 

Contact us
 

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.

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How distributors can differentiate themselves by building their B2B online store?

It is always seen that distributors significant amount of money for an online store and fail to get ROI from them. With many online web store builders, many distributors run out of luck when they fail to get quick and easy returns.

Research shows, that most frequently ignored part of the website is the front page. Though the website would be heavy with all products and their specs, but when it comes to the face value of the website, the company fails to make an impression.

You can differentiate your company online by featuring a picture of your headquarters. Create an impression when the customer comes to your website. Look at selling your products in your B2B online store like how you would sell at your retail outlet. Today many consumers are looking for a B2C experience out of a B2B online store. Make sure you give them, and they will choose you every time.

Altius Technologies has created a unique web tool that enables better product presentation by covering maximum product information. It delivers just-in-time product suggestions and prompts in the available web browser area. This single page quick ordering tool gives B2B customers a B2C look and feel to the website.

For more information on this, click on the link below and fill up the form for a Demo.

Having a good home page, ‘about us’ page, blog and resource center is very important. Having an online store with a pleasing product page design, product catalog template that runs across all products in the online store, detailed product descriptions, how-to videos, case studies and technical brochures will surely increase your credibility.

It is important that you translate the experience and expertise you have in the products you sell in your B2B online store, onto the digital platform. Your website should reflect the kind of relationship you want to build with your potential customers. If technical know-how is an integral part of the purchase decision, make sure your website has all enough information. Including blogs, vlogs, picture, case studies all prove that you are an expert in the field. Demonstrating expertise takes you a long way. When you do a digital marketing campaign, make sure you include case studies and research papers that talk about your expertise in the related technical field.

Get a free Demo

Differentiating yourself from your competitors is very important in any kind of business. Differentiating yourself online, is a tough job.

Remember, fresh, original and expert content gets your website noticed by Google. This will help you get noticed and remembered by your customers

Hurry!

Build your B2B online store now!

Contact us
 

Deepika Ganapathi

Responsible for Revenue generation and Enhancing User Experience in e-stores

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Why is it important for you to outsource your PIM requirement?

With the advent of multiple brands and variants for a single product in both B2B and B2C, it is difficult to manage price lists, promotions and other complexities simultaneously across various countries and platforms.

The sheer volume of data necessitates the implementation of Product Information Management– PIM(PIM requirment).

The PIM system allows creation of a single source of accurate and enriched product information that can be consumed confidentially by internal and external sources within the company.

It improves the availability of information within sales teams, ecommerce channels, procurement teams inventory management, distributors, retailers and the end customers.

Benefits of PIM

  1. Centralized data with single view of content.
  2. Ensure data accuracy and consistency.
  3. Availability of updated content across various channels.
  4. Integration of data from multiple source, formats and communication channels.
  5. Easy expansion of product catalog.
  6. Quick export of product info for various markets and sales channels/platforms.
  7. Easy management of content, media and digital assets.
  8. Boosts team productivity.

There are many PIM solutions available in the market.

Choosing the right PIM for your business is crucial. Not every business requirement is alike. Though the features maybe similar across all PIM solutions, not all of them can be high on your expectation level.

Hiring a consultant who is well-versed in this area might be a wise thing to do.

Outsourcing is a means of reducing operational costs. It also means, that you would be choosing to go to an expert in the field instead of hiring a team for a seasonal time period.

Altius Technologies helps clients in choosing the right PIM for their businesses. An expert in ecommerce product data entry services (product content enrichment), Altius understands the need to be updated at all touch points.

Having partnered with InRiver and Agility Multichannel, Altius consults and implements PIM systems to various clients depending on the volume and scalability of data needed.

In conclusion, as your business grows, data is expected to grow. Keeping in mind the growth potential of your business and concentrating on your own expertise will help you guide your instincts towards choosing an expert solution provider to handle your product data and PIM solutions.

 

 

Saravanan Baskaran

Observant to enrich & generate revenue for e-stores with the right product content and other SaaS Solutions.

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How to Write Epic Product Descriptions That Sell?

A detailed and well-written product description has the power to transport your customer through the sales funnel.

For B2B products, focussing on detailed tech specs and product benefits, can help customers make an informed decision.

This will also help you gain an edge over competition.

Here are a few trade secrets that you can use to keep your customers hooked to your website.

Eye for detail

While a photo of the product is important, the tech specs provides information to the customers on whether the product is the right fit for their need or not.

Giving complete information about the product persuades customers to browse through and engage in the lookout for more products in your website.

Know your customer

When you know your customer, you can predict the kind of questions he is going to come up with when he is in the look out for a specific product.

Answer these questions in your product descriptor. Answering frequently asked questions will bring down loss of potential customers to a great extent.

Should you write product description?

Firstly, ask yourself, are you well educated about the technical specification of your products?

Or are you good at selling the right product to solve your customer’s problem.

I expect your answer to be the latter.

When you are selling a B2B product, it is best advised you get the help of experts in the field. These experts have databases of products with their tech specs, that run into the minutest details.

Altius Technologies has been providing product content services to B2B distributors for more than 10years now.

Their expertise and experience in industrial tools – manufacturing, electronics, engineering, plumbing, janitorial etc., has now helped them develop an industrial tool database with more than 3Million SKU’s. They also provide a subscription model for the same.

Why go to experts for product description?

  1. Having optimized product descriptions can help you improve your SEO rankings. Using certain keywords can help you improve your chances of ranking in Google.
  2. Product description should be standardized across the website. Getting one expert to do the whole taxonomy, normalization, gap fill, enrichment, cleansing and catalog management of your product content can help you have a standardized website. A product description template must be followed across the website for optimal customer experience.
  3. Go that extra mile. Beyond giving just technical specifications for your product, go that extra mile and provide description on the uses of the product. If it is compatible to other products, make sure to mention them. Giving more than the usual information as part of the product description, will help your website rank high in your customer’s consideration chart.

Conclusion

Mastering in product description requires patience, creativity and bankable data.

When you have a long list of products in your website that needs product descriptors, the wise thing to do is hire an expert.

To narrow down on the expert, look at their previous work and who they have worked with in the past. This will help you determine their quality of writing.

Looking for more information on product description for your page

 

Contact us

Ashok V

Online R&D of e-stores, Revenue Generation Consultant

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Significance of Data Cleansing

Data cleansing is an important task in every e-commerce company. When you have your products online and visitors to convert into customers, your data needs to be precise, accurate and faultless.

Data cleansing helps you achieve this. Inaccurate and repeated data is removed alongside corrections made in spelling, invalid data and misinformation.

Need for clean data

In B2B e-commerce, inaccurate data analytics leads to misguided decision making and can expose the industry to compliance issues. Since most items are bought basis requirement, the specifications need to be precise.

Data is dynamic in nature

Having said that, it is important to know how to organize and utilise data. Data cleansing helps arrange data in a way that can be accessible to anybody and everybody. Data cleansing also helps in removing duplicate entries and inaccurate data. Any update on specifications can be done on time in the right place , by anybody who has the right information.

Data that leads to the manufacturers

Product specifications online must match to the manufacturer’s specifications for the said product.

And it is very important that the specs are right. Wrong specs for a product can bring a bad image to the manufacturer. In B2B e-commerce wrongful data could cost lawsuits being filed.

Develop a framework in advance

Data cleansing is a repetitive and time-consuming job. Once the data is cleaned it needs to be stored in a secure location.

The staff should keep a complete log of the process, as to which all data went through compilation and which didn’t. If a data cleansing framework is not created in advance, the entire process will become repetitive.

Outsource your data cleansing

It is always wise to focus on what you are good at- selling industrial tools. Your team is trained to handle calls, clients and sell. You do not want to hire a team for a seasonal period. Consider an outside expert’s help to do your data cleansing.

The need for cleansing data has never been so needed by the world. Data is useless unless it is cleaned thoroughly.

Choose Altius Technologies for your Data Cleansing services

Altius has been providing top quality data cleansing services for 11 years now. Altius also does a host of data entry services.

Our data cleansing specialists can handle your requests while ensuring that the requirements are met within the expected time.

Our cost-effective services help you save considerable amount of time and money as well.

With 200+ skilled engineers in data management services, Altius boasts a 99% accuracy rate in all its 350+ projects. We also do Product Content Management/ enrichment services, PIM implementation and software services.

 

Govindaraj L

Responsible for Data Quality and Revenue Generation.

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10 Reasons Why You Should Use SEO Practices for B2B Marketers

As a B2B Marketer, it is imperative that your presence is felt online. SEO strategies are always subject to change. This is due to a variety of factors like algorithm updates, change in user behaviour, new platforms and features, new industry findings etc.,

Here are 10 SEO best practices which would enable you to improve lead quality, build valuable relationships and gain brand exposure. Overall, looking at the data you could understand your target audience better.

1.Personalized content

Addressing your customer’s pain points is crucial in your content. In-order to direct your content, you need to think and understand your customer’s issues. Creating strategies, targeted blogs, industry news articles, webinars, product videos etc.,

2.Create High-Quality Landing Pages

How do you know that your landing page is of high quality? Look at how many people actually link to your pages and/or share them social media. If you have existing pages that generate links, replicate the strategy across all your website pages.

3.Take a Topical Approach to Keyword Research

The key is to focus on relevant topics instead of specific keywords. Learning more about the audience will help you device this.

4.Use natural language

Extensive thesaurus usage hampers understanding of the content to a large extent. Use words that are identifiable by voice recognition softwares.

5.Mobile friendliness

Make sure your design is mobile friendly. Do keep in mind, font size, multimedia content, site structure and navigation, content load times and conversion optimization while designing your website.

6.Consider chatbots to your site

Chatbots take engagement to higher level with interactive conversations with your potential customers. By looking at the chat, you could understand your customer better and work on strategies based on the learnings.

7.Social Media Matters

Today, not being an active person/company on social media is a huge negative for your brand. You will want your brand to be there amongst 1000’s of other brands and talk about current issues, solutions to problemst etc., At a bare minimum, you should be sharing content to increase your visibility, support link acquisition and gain exposure in search.

8.Infographics

Though video may be a highly influential to market your products, Infographics is the same , only that can be created faster. And the information is bang on, without a premise leading to the issues and solutions. High quality, visual information of a certain subject naturally supports and builds traffic in organic search. They also present the opportunity to be added in slide shares, blog posts and much more.

9.Optimize for Site Speed

With the introduction of AMP, Google has amplified its speed, especially in mobile devices. Slow page load times not only impacts the user experience and conversion, but also brings down rankings.

10.Keep up with change

Every industry evolves and change is constant. Keeping up with every change is crucial. Being seen is more important. Taking part in tradefairs, subscribing to industry newsletters, and keeping your clients updated with trends is very important to stay relevant.

Looking to jump-start your existing B2B Website or even create and manage a successful one?

Write to us at info@altiussolution.com and our experts will get back to you shortly.

 

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.

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What are the Requirements of a Modern PIM System?

You need to invest in proper technology to keep up with customer demands. You know the demands that you need to cater to, considering the shift of consumer behavior season to season.

Product Information Management, helps you organize your data and help you grow in this dynamic world.

When it comes to choosing a PIM platform for your business, you need to consider one that manages to adapt to the rapidly changing content requirements of digital channels.

With many PIM software out there, you need one that fits your needs.

Analytic Solutions Powering Modern E-Commerce

PIM is a tool meant to power modern commerce. With the already generated data like a core customer base, you can test your marketing content amongst them.

You will get to know what kind of content works, and what doesn’t. Getting real-time analytics, allows you to change things that aren’t getting a positive response.

Also, when there is a huge customer base, you tend to get insight into human behavior and purchasing patterns.

The Evolved Product Content

Using real-time analytics, helps you make a much more informed and faster decisions.

You will see that your competitors are competitive enough to use the same kind of PIM platform.

You may have to also change your product content every day because of the dynamic consumer behavior. The PIM you use should be able to integrate all the said features.

Making Data Changes

Modern PIM tools help you change data across multiple channels through a single application. This is absent in the older versions.

Modern PIM tools help you make changes according to dynamic consumer behavior, thus helping you in making faster and informed decisions.

Workflow

Syndications tools are important in all PIM applications. It helps you transfer your updated content across many people and enriching the process.

Consolidated syndication workflow helps content to be brought out to the market immediately after a change takes place, avoiding time lag. This just-in-time concept of data availability helps retail outlets make an informed decision in the buying process.

Using A Dependable Cloud Platform

To benefit from modern PIM deliverables, you need to choose the right PIM platform that offers public, private, cloud or hybrid environments.

A lack of these you could face downtime in managing your data, leading to financial losses and communication errors. Choose a platform with continuous updates with the absence of lags.

Eliminating ‘Data First’ Model

The smart thing to do is to use the PIM process to extract data from source systems to benefit high on time.

Doing the ‘Data First’ model could take you weeks to complete the task. You need to understand your PIM better to make complete and smart use of it.

Connecting everyone involved in your business is your goal here and what a modern PIM product helps you achieve.

Looking for more advice on Modern PIM’s for your business?

        

Get in touch with us

Saravanan Baskaran

Observant to enrich & generate revenue for e-stores with the right product content and other SaaS Solutions.

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Altius Technologies is proud to announce ISO/IEC 27001:2013 Certification

With 200+employess spread across 3 offices, including 1 in the US, Altius has seen unprecedented growth in the last couple of years.

Focussing primarily in Product Content Management and related services, the company has been providing data and securing data from third party institutions as part of the solutions we provide.

This 2019, we saw the ISO accreditation of Altius Technologies under the ISO/IEC 27001:2013.

The certification is an internationally recognized standard that ensures to help keep the data secure with establishing, implementing, maintaining and continually improving an information security management system (ISMS) of the customer data and data owned by Altius within the organization.

What is ISMS?

Information Security Management System (ISMS) is a set of policies and procedures for systematically managing an organization’s sensitive data. The goal of an ISMS is to minimize risk and ensure business continuity by pro-actively limiting the impact of a security breach.

Source- https://whatis.techtarget.com/definition/information-security-management-system-ISMS

ISMS in Altius focusses in the following:

  • Information management
  • Securing data of the customers’ and within the organization
  • Organization processes and procedures
  • Human Resources

Benefits of implementing

  • Ensuring the data security in the place
  • Increase in meeting an organization’s compliance requirements and standards
  • Increase in customer satisfaction, demonstrating that security issues are tackled in the most appropriate manner
  • Increase in quality of service
  • Process approach adoption, which helps account for all legal and regulatory requirements
  • More easily identifiable and managed risks
  • Also covers information security (IS) (in addition to IT information security)
  • Provides a competitive edge to an organization with the help of tackling risks and managing resources/processes

Source- https://www.techopedia.com/definition/16515/information-security-management-system-isms

What is ISO/IEC 27001:2013?

ISO (the International Organization for Standardization) and IEC (the International Electrotechnical Commission) form the specialized system for worldwide standardization.

ISO 27001 is a globally recognized, internationally accepted standard to help securing the critical data owned by Altius Technologies and as well as the customer’s mandating numerous controls for the establishing, maintaining and continually improving of an Information Security Management System (ISMS).

Source- https://www.iso.org/obp/ui/#iso:std:iso-iec:27001:ed-2:v1:en

Mr. Vellayan’s vision to grow this company from a data provider to an end to end solutions expert has come along way. Today Altius handles more than 30,000 SKU’s of data services at any given point in time.

With the sheer quantity of data being handled, security of this data is given utmost importance. Following strict rules and regulations for data security, our clients have been rest assured of highest quality of data solutions from Altius Technologies.

Interested in getting to know more about our data services.

Request for Demo
 

Lalitha Vadivelu

Senior Human Resources at Altius Technologies

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Why Search Engine Optimization is important for B2B Distributors?

With the millennials taking over the distribution industry worldwide, their purchasing behaviour has been extremely different in comparison to their former generation.

Research is the first step of every process they do. With so much online content about everything, research has now become extremely easy to do too.. In the end they also expect an Amazon like online shopping experience for a B2B or a B2C product.

Since having an online presence has now become a mandate, you need to ask yourself how soon you can get onto the online wagon.

Usually, distributors do their research, hire an external source to get their company online. After months, he wonders, was the investment worth it. The traffic decreases bounce rate decreases, and lead flow decreases.

How do you fix this?

Bring your product at the top of the Google page!

When a buyer decides to buy a product, what does he do first?

Ans. Google it.

The right focus keyword

When a buyer researches a product, and he uses the right keyword, based on his knowledge, the options displayed will be related to the search term.

You need to make sure you understand your consumer jargon, to use the right key focus key word to relate to the query and continue the conversation.

Impact of content

Quality of content determines the ranking of the page on Google. Content plays a huge role in SEO and marketing.

The search engine ranks your website based on the website’s content. Good and detailed content attracts more traffic. Use your focus keyword as part of your content to keep the customers engaged.

Two important points to keep in mid while adding content:

  • Meta-Title and Description
  • Heading text appropriate to the focus keyword

Optimizing Online SEO

While creating your online store, imagine the kind of atmosphere and ambience the customer feels when he walks into your brick & mortar store. The same needs to be replicated in your online store.

  • User friendly SEOs and URLs
  • Convenient navigations
  • Good product images and videos
  • Detailed descriptions
  • Optimize webpage and website’s speed
  • Proper navigation
  • Correct headline tags
  • Updated sitemap
  • Easy checkout
  • Overall the best shopping experience that would persuade him for his next purchase at your e-store.

SEO for B2B Distributors

If you currently have only a brick & mortar store and looking to migrate to an online store, your first steps to consider:

  • Look for a suitable e-commerce platform
  • Create a website design plan
  • Create an SEO plan
  • Find your focus keywords
  • Create content with the selected focus keywords
  • Optimize your website for conversion

Hiring an SEO agency that specializes in SEO related content, marketing, copywriting and competitor analysis can help your website reach substantial growth.

These agencies have specialists with B2B and B2C backgrounds who would be able to understand your position better and advice you as well.

Still unclear on how to get started.

 

Get in touch with us

Gladys Christabel

Helping B2B companies to Generate results in search engines, Social Media and Content Marketing.

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Why give your B2B e-commerce website a B2C experience?

Today if you’re a B2B distributor or retailer or even a manufacturer, it is a mandate to have a website. Preferably, with all your products displayed along with their tech specs, usage information and prices, leading to a payment gateway.

Your consumer has evolved over the years. With B2C Marketing through e-commerce websites making life easy and purchases fast, people now expect the same kind of service from B2B related brands/companies as well.

Being present in the online world ultimately increases your brand image and therefore sales, assuming you have a good product to sell.

Enhances credibility

The millennials are not ready to make a purchase from a store that has no online presence. With all your competition being present online, the same is expected out of you too. Most customers today search online before they even make a visit to a physical store.

If you have a store that has no online presence, it would rank low on the customer’s search engine results.  Research has shown that all customers do an online research of the company before they make the final decision to buy a certain product.

Ultimately, your online presence, only increases your brand image and ultimately sales.

Automate sales

With an online e-store within your website, you are also giving your website visitors the chance to make an immediate purchase of their necessary product.

After validating the technical specification of the product and looking at the usage and other information, customers can make immediate purchase through payment gateways within your website.

This way, there is no delay in sales. Time of purchase is not a constraint. Sales personnel is not involved and hence saves you cost. Online purchases are transparent, easy and quick.

Scalability

Having an e-commerce website helps you increase stock, provide more choices based on customer requirement, meet market demand, and open new sales channels.

Reaching out to new market segments is always a possibility with the absence of geographical constraints the online business boasts.

Customer centric experience

With B2C e-commerce setting standards to online shopping, customer centric experiences are of high demand even by B2B customers.

With the usage of B2B rich content, beautiful images , interactive designs, and basically giving a B2C look and feel to your e-commerce website could actually boost your sales considerably.

Multiple offers & discounts

With advent of many holidays through the year, the B2B e-commerce marketeer has more chances of running multiple campaigns, discounts and offers through the year.

Pushing sales with many kinds of discounts through the year, increases your brand awareness and sales. A brick & mortar shop always poses on constraint on running multiple campaigns or discounts through the year.

Improved efficiencies

Through the implementation of ERP ( any B2C CRM), and other back-end business systems, an  increase in efficiency is seen in many e-commerce organizations.

Customers can order online at the convenience, make informed purchases in a matter of time.

Delay is sales is largely eliminated since a customer does his product and cost comparison online. With automated sales, payment and dispatch, the order process is considerably reduced compared to a brick & mortar store.

The absence of physical salesforce cuts down cost to a very large extent.

With B2C e- ecommerce companies setting up a benchmark in the last 2 years, B2B e-commerce companies have a lot to catch up on. Treating and behaving like a B2C e-commerce company is the first step to success.

Great products, reasonable prices, interactive websites and a to- die- for dispatch and delivery, is  the  right path to your online success.

Get expert advice from Altius Technologies to curate your B2B website.
 
 
Book a Demo now
 
 

Deepika Ganapathi

Responsible for Revenue generation and Enhancing User Experience in e-stores at Altius Technologies.