altiussolution, Author at Altius Technologies

Importance of Product Taxonomy in E-Commerce Sales

A product taxonomy has two parts associated with it. The first part refers to a category or a hierarchy into which products of a particular type are grouped together. The second part indicates an attribute that should be mentioned for each product.

For example, laptop is a category and brand is an attribute. A category usually has more than one attribute associated with it to differentiate one product from the other.

Product taxonomy helps e-commerce sellers in organizing their product catalog and making it easy for shoppers to view its contents through a navigational experience.

This blog gives you an idea of why product taxonomy plays an important role in your e-commerce sales.

Different navigation styles

People use different ways to search for the same product in an online store. With a taxonomy, you can tag content based on both type and product.

Classification based on usage

In e-commerce sales, products are usually grouped based on their usage. This helps a customer in easily finding what they want in an online store with just a few clicks. The correct taxonomy allows a customer to find what exactly he is looking for or a close match to the keywords he searched for.

Index product details

Product taxonomy helps in indexing all vital details related to a product. Proper indexing of products can boost your sales greatly and play a key role in Search Engine Optimization (SEO). Search engines find, index and rank structured content more efficiently than unstructured content.

Customize based on customer preferences

With a taxonomy in place, customers can make individual preferences by selecting appropriate attributes to list only the products of their choice. They will not have to waste time for what they want from a large database of similar products. As a result, there are chances they will keep coming back to buy more. This can result in increased website traffic and sales.

To sum up, you can use a product taxonomy to group various products and their related accessories together to ease a customer’s search process. This will result in enhancing the click-through rate of your e-commerce website. Another advantage of using a product taxonomy is that it can help you identify the products that customers tend to buy more than others.

Deepika Ganapathi

Responsible for Revenue generation and Enhancing User Experience in e-stores

Why is it important to Enrich your product data in your e-store?

E-Commerce is a huge online industry that commands a good amount of revenue in the digital marketing space. Business has been booming in the last couple of years, as the millenials prefer to buy online instead of walking into a brick & mortar store.Leading companies now focus their marketing spends on promoting their e-store rather than traditional advertising. Your e-store is now the face of your brand. Having an enriched e-store is crucial to increase brand image and tempt purchase to online surfers. Now people prefer to purchase items online , that are not readily available in their hometown area. They look at product descriptions, feedback and reviews and make an informed purchase decision.

The main features for E-commerce Product content services

Good product information
Good site design & photos
Easy search in website.

Information is the lifeblood of your organization & business. Altius Technologies has the resources and technology to help you enhance your data at any given point in time. Enrichment allows you to value-add details for your product on a variety of landing pages and navigation links, which makes it rich and thorough. An enriched e-store will always score above static pages. With many e-commerce market places now operating on a B2C level, customers expect the same kind of quality in B2B e-stores aswell. Research shows that most e-store owners lose customers prior to check out due to the lack of product descriptions, SEO friendly keywords or low-res images. Purchase decisions are based on the product descriptors and tech specs the e-store provides. It is imperative that this information is correct and relevant to your customers. Product data enrichment provides contextual and useful information related to your products and helps drive sales. Entities like us offering B2B product content services have been forced to switch or upgrade our strategies, particularly in product catalog management aswell.

Benefits of Product Data Enrichment

Reduce overhead costs associated with in-house enrichment and management of product catalogues.
Consistently deliver high-quality product information at scale to address your need for high-volume quality content.
Get insight-driven content that makes product information relevant and engaging for your customers

Product Data Enrichment Services

Images
Specification Sheets
Brochures
MSDS (Material Safety Data Sheets)
Instruction Manuals
Technical Drawings
Videos for example

Qualitative research is an important factor for Product content services, revolves around describing characteristics. It does not use numbers. A good way to remember qualitative products which are key for good content writing. The Best E-commerce Platform for Growing Sales includes good images, content information in detail, web research, price details and most important is the payment gateway which gives a good kick start for the companies.

Govindaraj L

Responsible for Data Quality and Revenue Generation

Why-is-content-important-for-your-B2B-business

Why is Product Content Marketing for your B2B business?

Let’s just say that is completely true. Product Content Marketing has become the heart of every online marketing business. You may be using a lot of improvised techniques to market your product and stay in the competition, but if product content marketing is not one of them then you are falling behind.

Basically, product content marketing is about creating meaningful, relevant and valuable content to grab your customer’s attention.

It develops an interest in the minds of your target audience and urges them to respond immediately.

Having a B2B business, you are bound to have a lot of competition.

What can you do to be one step higher?

A good product content marketing strategy will do magic!

You can increase the visibility and eventually influence many people who in turn may want to buy it.

Doesn’t that sound great?

Also, when it comes to good Product Content Marketing for B2B business, there are few tips to make it effective.

So, here’s what we can do:

Create Traffic

If you have a good networking system that includes extensive social media presence, e-mail subscribers and more, then your Product Content Marketing can drive in traffic effortlessly.

Get connected

Content with great quality should give birth to conversations with your target audience. In case you don’t have questions, likes, and shares for your content, it clearly means that you haven’t created a connection with your customers.

Increase sales/revenue

Any action taken must show a positive result in your sales/revenue. At the end of the day, all you want is to raise your revenue using content effectively.

You can start by making blogs for your website and by creating a LinkedIn account. Take small steps into the huge world and gradually become no.1 in your field. Product content marketing is like a sea, it’s vast and deep. You can drown or learn how to swim. Everything is completely in your hands.

Ravinthar R

Asses e-stores and recommend revenue generating SaaS solutions

What are the Components of Good User Experience and User Interface Design?

User Experience (UX) and User Interface (UI) are two key parameters that play a key role in any design process. UX design is almost always followed by UI design.

The right combination of user experience and user interface marks the success of any product or service. The following are the key components of any UX/UI design.

Strategy

Strategy pertains to analyzing various parameters related to a particular product or service. These factors include business objectives like why the product or service is needed and who the user is.

Scope

Scope takes into consideration both the functional and content requirements of the product or service.

Functional requirements deal with the functions and features. They specify how the various functions and/or features work independently and with each other.

Content requirements relate to the information required for proper functioning. These include details like videos, audios, images, text and more.

Utility

Utility focuses on building the right product for the right users. The factors analyzed above in Strategy are implemented in developing the product or service.

Usability

Usability aims at making the product or service easy to use for the customer. It deals with identifying the problems faced in using the same and correcting them. This helps the customer accomplish his/her task effortlessly.

This component also deals with how the system addresses errors and the instructions were given to a user if he encounters the same.

Structure

The structure is based on two features – Interaction Design and Information Architecture.

Functional requirements serve as the input for Interaction Design. It highlights how the user interacts with a product or service and the return response.

Content requirements form the inputs for Information Architecture. It helps to determine how the various content elements must be placed and/or organized for better human understanding.

Skeleton

Skeleton deals with the visual or sensory design of the product or service. It focuses on the appearance of content and controls like the correct layout, typography and such aspects. This guides the user on what he can do with the product.

Prototyping

Prototyping involves testing the look, interactive elements and usability of various elements of the product or service using multiple scenarios. This process is carried out before the actual development phase begins.

Desirability

Desirability focuses on retaining the customer’s engagement with a product or service. The aim is to make his/her experience enjoyable and delightful each time the product is used.

Credibility

Credibility assesses the user’s trust in the product or service offered. The user must have the assurance that the information rendered is accurate. He/she should also be convinced that the product does what it is expected to do. The performance will be steady for a considerate period of time.

Accessibility

Accessibility ensures that the product or service can be used by people with varying abilities. The ideal offering must be easily usable by both normal and differently-abled people alike.

Surface

The surface is the implementation of all the factors decided upon in Structure and Skeleton in the final product or service.

In general, User Experience highlights the attitudes and emotions of a person regarding the use of a product or service. User Interface focuses on the look and feels aspects while acting as the medium of interaction between humans and machines.

Saravanan Baskaran

Observant to enrich & generate revenue for e-stores with the right product content and other SaaS Solutions.

Applications of Artificial Intelligence in Different Industries

The number of domains deploying artificial intelligence using various technologies is increasing day by day.

AI in Healthcare

Artificial Intelligence based systems are widely deployed in the healthcare sector to help in faster and better diagnoses than human beings. Systems have been developed to analyze a patient’s reports and help in suggesting the correct and customized treatment path.

Manufacturers like Apple and FitBit AI have also incorporated AI in their fitness and health trackers to monitor users’ activity and heart rate levels.

AI in Business

Businesses make use of robotic process automation systems to perform repetitive tasks. Similarly, CRM platforms utilize machine learning algorithms to analyze how to serve customers.

Many e-commerce websites use virtual assistants in the form of chatbots. These chatbots act as online customer service representatives and interact with users. They respond to their queries and help them with what they want.

AI in Virtual Assistants

Virtual assistants like Siri and Alexa incorporate speech recognition systems that allow users to find solutions to their queries using voice based commands. Such systems recognize spoken sounds as words and convert them into text. This saves a lot of time spent on typing what you want to know.

AI in Gaming

Video games rely heavily on neural networks and deep learning to create a realistic and human like experience. They also help game avatars to move around in various ways. On the other hand, deep learning contributes to creating lively gaming content.

Artificial Intelligence also plays an important role in developing strategic games like tic-tac-toe and chess. These games make use of heuristic knowledge to offer many moves and combinations.

AI in Finance

AI techniques help financial institutions to perform various tasks like to identify fraudulent transactions, analyze and manage risks, detect money laundering and predict credit score.

Banks offer voice assisted banking using natural language processing to connect users to the various services available and resolve their queries. Chatbots facilitate two-way communication round the clock and save customers the hassle of waiting in long queues for their turn.

AI in Transportation

Automobile giants like Tesla have begun including fuzzy logic systems in their vehicles. These systems offer various driver assist features like parking, reversing and even turning. They can also help the driver determine the wait time at a signal and save fuel by turning the ignition ON or OFF appropriately.

Big players in the automobile industry have started considering the feasibility of autonomous or self-driven cars. These cars will be capable of judging their environments by themselves and moving accordingly with no or minimum human input.

Artificial Intelligence has actually made its way into almost all domains to make the life of humans easier with better and faster performance.

Sulak B

eCommerce Strategist helping with effective eStore Product Data and increase conversions

How to Promote Your Business Using Hashtags?

Hashtags are gaining popularity in today’s life cannot be ignored. They can help businesses of all sizes get noticed and in increasing their online presence across social platforms.

These tags also enhance engagement with new users. Originally used on Twitter alone, today hashtags are becoming increasingly popular on almost all social media platforms.

Filter and discover related content

Hashtags help customers categorize content and identify the relevant content among many social media posts. This can get them closer to your business posts instead of having to scroll to find them.

It also increases the possibility of new followers becoming new customers and eventually frequent buyers.

Represent business related keywords

When you use the right keywords as hashtags, your posts will get displayed on search engines.

This way, you will also get noticed by people who are not active on social media and may help you win new customers.

Use business related keywords to get the type of engagement that you wish to have for your business.

Highlight brand names

This method helps you to get your private label products recognized among their competitors. Mention the brand using a hashtag when you add a new post on your social media page to promote your brand products.

Try keep the brand name short and simple to increase its awareness through a social media platform. This makes it easy for viewers to read the name and remember the same.

A good example of this is the hashtag #KitKat that is used by the leading food and beverage company for one of its chocolate brands.

Organize contests and/or events

Host online contests to gain people’s attention using hashtags.

Ask participants to add a tag line to a photo pertaining to the contest and use a hashtag with the term you have specified.

For instance, if you specialize in barbecue equipment, you can ask participants to post a picture of themselves with an equipment they bought from you. Also, tell them to include the name of the cooking equipment and dish using hashtags.

This could be something like #MyBBQChicken, #PrestigeBBQGrill along with the photo.

Record your hashtags

Keep a note of all the hashtags that you use along with your posts. This will help you to understand which hashtags give you the desired results.

You can then focus more on using those hashtags and creating similar hashtags if needed.

Capitalize each word

Capitalize the beginning of each word When you form a hashtag phrase by combining more than one word. This makes the hashtag easy to interpret and read.

For example, you can use the hashtag #HairGrowth to market your hair care products. This is more easily understandable than #Hairgrowth or #hairgrowth.

Hashtags can help you participate in conversations that help in contributing to the growth of your business.

They are also a great way of understanding what others have to say about the same.

Using more than two hashtags per post can tend to make it less engaging. You can use the keyword or content hashtags, brand hashtags, location hashtags and event or competition hashtags. Sometimes, a choice of two different types of hashtags can prove to be beneficial.

#fashion, #happy, #selfie and #repost are some popular hashtags today on Instagram and other social media.

There are a few software tools that can help you to find the top rated hashtags on social media platforms.

Hashtagify.me and RiteTag are two examples of such tools.

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.

How to Develop an Online Product Catalog for Your E-Commerce Business

An online product catalog plays a very important role in an e-commerce business. It gives a prospective customer the technical details of the product that enables him to make the purchase decision. This catalog is usually detailed and accurate along with multiple images of the product itself.

Here, we give you a few tips for effective product catalog management.

Give maximum information available

An interested customer should never have to look for other sources to get additional information of the product you have displayed for their purchase.

Ensure that the title and the description of your listing is not the same as that of your competitors if they sell identical products. Use appropriate keywords within 50 characters limit without overusing them. Separate the keywords using a single space. Avoid punctuations to do the same.

Choose a white background and either a PNG, GIF, JPG or TIFF format for your image. Remember to check that the clarity is not affected when the image is zoomed.

Use bullet points to highlight details

Bullet points will make it easy for interested customers in their decision-making process. Mention the essential points at the beginning followed by other details.

For best results, mention the bullet points appear just below or to the right of the product image. This will help customers see the details without having to scroll down.

Maintain consistency throughout

Use the same format and notations for all product listings. For example, if you mention the color as ‘BLUE’ for a product, do not use ‘blue’, ‘Blue’ or ‘BLU’ for other products of the same color. This makes the search process easy.

List the attributes in the same order for all products. If you list the attributes color, size and price in the mentioned order for a product, retain the same order for all products.

Ensure accurate category mapping

Category mapping serves as the guide to your product catalog. It helps a prospective customer easily find what he wants from the huge list of products available. With correct category mapping and product filters, a customer can make his selection from just the set of appropriate products.

Deploy cross-selling techniques

Cross-selling techniques can help you to improve your sales. After a product listing, use a “You may be interested in” link that prompts them to related products.

For example, if a viewer is looking at a lipstick, you can use the “You may be interested in” link to direct her to the category that displays your collection of lip glosses.

Maintain user friendly internal search

Keep the search function as user friendly as possible. If a prospective customer starts typing the name of a product in the search bar, display various appropriate suggestions to minimize the typing time.

You can also direct customers to the right product even when they accidentally make a spelling mistake.

Avoid using duplicate content

Do not use the same content for a product listing even if two products have same features. In other words, do not reuse content from a page of your own catalog or another website. This will be considered as duplicate content and can trigger SEO problems.

An online product catalog can play an important role in transforming occasional customers to loyal shoppers. With ample information and images about the product listings, it can make customers make up their mind without much apprehension.

Ravinthar R

Asses e-stores and recommend revenue generating SaaS solutions

Are you ready for Amazon Prime Day 2019?

This is the 5th consecutive year of Amazon Prime Day. Last year 70 countries across the world participated in this event. On the 15th & 16th of July, a two-day extravaganza of deals has been planned for.

Amazon Prime features collaborations with brands, musicians, actors and more. The ads have started to feature on national television now, leading up to the event.

Brands will have to make sure they get as much visibility as possible, to convert traffic and get the best out of Prime Day.

Your checklist

Re-check your product catalog and update it with keywords. The more details, the higher the chance of buying.

Improve your brand value, through your brand store and enhanced brand content.

Increase your chance of seller ranking during Prime Day. Altius Technologies‘ Digital Experiences Services enhances and enables winning e-commerce strategies. Our Product Cataloging Services, EBC and Brand Store creation will help you increase sales on Amazon Prime Day.

To know more about how to make the best use of Amazon Prime Day, get in touch with us.

Prasanna. M

Business Head – eCommerce Solutions and SaaS Product

Why outsourcing E-commerce Product content is better than doing it in-house?

As an online distributor to B2B industrial products, you will have a lot on your plate. starting with supply chain management, inventory, shipping and returns, product catalog, customer service strategy, and marketing.

So how do you focus on completing several important tasks at hand?

The solution is simple: By Outsourcing your Ecommerce product content.

Every product is unique. The requirement of every customer is different.

How do you stay relevant and engage your customers and answer their questions while they select the product in need?

Ans: Effective Product Content Solution.

Get Free Sample product content for your 10 products

Benefits of Outsourcing product content services

Product content may be one of the most tedious tasks for every online distributor to handle. It is the platform were the dealership was physical, the customer would produce technical details to the customer service executive to help him out with the product.

In an online store, one can reach the customer service executive usually post the purchase is made. So, to answer the immediate concern of getting a specific product with the specified technical details, you need enriched product content.

Outsourcing product content is the smart way to do this.

Fresh perspective

Enriched product content is usually provided by external entities.

The content as the name suggests is enriched, normalized & optimized.

Following industry standards, SEO friendly, the content is up to date and detailed. Details go a long way.

Giving more technical attributes helps faster purchase decisions. Getting your product content enriched in-house, will not give your content that ‘X’ factor that will resonate with your customers.

360 degree approach

A simple screw can be used for different needs. For carpentry work. For lights and fittings. The list could go on. Suggesting the areas where the product could be found useful, helps customers in understanding and thinking beyond their current needs. This point-of-view usually comes to play when an external entity does your product content.

Cost effective

Writing product descriptions is considered a short-term and seasonal task because this only comes up when there are additional items in the inventory or sometimes writing content for the first time even. Having a fixed investment in-house to cater to this is not cost-effective. Outsourcing product content also helps you in focussing investment on other important areas that will need in-house resource time.

Product Content Services are usually both SEO friendly and consumer friendly.

Altius Technologies is dedicated to writing content that will bring your products high on the search terms. The content about the product itself is very precise and detailed.

Having 17+years in catalog, the company has a rich database they bank upon to get valid information for B2B industrial products.

Still thinking of doing Product Content Enrichment, in-house?

Get free consultation with our E-commerce Product Content Experts

Govindaraj L

Responsible for Data Quality and Revenue Generation

How distributors can increase sales with B2B ecommerce website?

Create your e-store now for increasing your online sales by 10X

We are in the age of B2B e-commerce and online shopping. Your customer’s decision-making process has changed dramatically over the years. Customers now do extensive research about a product online before making the purchase. The internet makes online shopping easier and faster. Selling directly on the internet increases your reach. With a B2B e-commerce store,your profits are no longer limited by the number of customers visiting your brick & mortar store. You can sell beyond limited geographical locations.

Online stores can

Save time for both the buyer and seller
Reduce phone calls about product availability
Increase your operation hours
Provide easy access to company and product information

With the opulence of mobility and maintaining continued order in work-flow in factories, purchase through an e-store is now the most preferred point of purchase. B2B e-commerce for distributors worldwide is taking a shift in paradigm for their sales approach. It is inevitable that you too will have to join the race for having a B2B e-commerce website soon.

Convenience

Convenience is the biggest perk. No lines to wait, no assistants to wait on to help the customers, buyers can do their shopping in minutes. Giving a 24/7 accessibility, products can be ordered from anywhere at any time.

No travel or crowds

It is chaotic to be part of crowds and make purchases feel rushed and hurried. With no personal attention to be given, the customer tends to go into another shop for his other requirements. This is completely avoided in an e-store. The customer can patiently look through and decide on the products to buy.

Offers and Price Comparisons

You can run offers for products that no other online/ offline store would be running now. This can help you reach more customers and increase sales. With online stores, the customer gets the freedom to compare prices sitting at one place. So, if you have the most cost-efficient product, more chances of increasing sales.

Any-time accessibility

Through a smart-phone or a computer, customers can keep track of the items purchased. Date of delivery, exchange status or even feedback can be tracked for every product. Having access to a plethora of products from various manufacturers helps customers in making informed decisions.

Cost-effective

Running a brick & mortar store is so much more expensive in comparison to an online store. You save on manpower, electricity, space, rent and the whole management of the floor space. Having an online store allows you to choose and plan your investment month wise. You save a great deal in every aspect compared to running a physical store.

B2B e-commerce for distributors is not new, though it is taking shape as a primary source of revenue.With customers having a flawless experience though e-commerce platforms on a day to day level, it is only natural that they expect the same from their B2B distributors.

Investing in your e-store is the right way forward for your B2B distributorship.

We can help you to set up your online e-store

Ashok V

Online R&D of e-stores, Revenue Generation Consultant