Product-data-cleansing

How Product Data Cleansing helps in Increasing your profits?

Want higher profits?

All you should do is to clean your product data because erratic data makes you lose your customers. Why do you think e-commerce sites are falling behind? The sole reason is nothing but confusing, outdated and inconsistent data. The ultimate goal of data cleansing or data scrubbing is not just to tidy up the database but, to merely help other people by structuring it properly and well organized for it to work for multiple users.

What else can Data Cleansing do?

  • Data supply to customers is fast-moving
  • Enhances accuracy
  • Removes duplicate data

Take these tips to clean your data without any trouble

Figure out the goals of your data

Your organizing and data cleansing will completely unravel if you don’t have a clear purpose for why you are examining the data in the first place. Ask yourself what you want the data to achieve and also create a list of the information that you may need to get.

Reduce the entry of bad data into your database

Bad data is inevitable, though we have advanced solutions. As you create your database, you will automatically get duplicates and other corrupt data. Yet, it is important to remove bad data, which means removing such duplicates and incomplete data. In case you are getting a lot of duplicates from a particular form then it means you’re making certain key mistakes that are making them give bad input.

Make sure you revisit

Revisiting existing leads is very important. Because your highly-engaged users are where you make most of your profit; but their information might be outdated. As they are investing in your website, it will be unfortunate to lose them. So always have an eye on their information to be sure that its updated.

Have a routine

The best way to keep your data up to date is by having a routine to clean your data. The more time you take to clean your data, the more work you’ll have in future. The only key to have a successful e-commerce business is to be fuelled by good data! To make sure that your product database is clean, Altius uses a well-experienced combination of human expertise and various techniques and software. Our experts can carry out an audit and expose every incorrect, duplicate, incomplete as well as poor quality of product data. This is in turn spiced up with the best SEO practices to enrich the content. Provision of error-free product data to your consumers is a guarantee.

Saravanan Baskaran

Observant to enrich & generate revenue for e-stores with the right product content and other SaaS Solutions.
insight-mailer

Altius has Introduced Feedback Management Software for Amazon Sellers

Altius Technology Solution has been the pilot in the field of eCommerce Product Content Solutions for almost 2 decades. Understanding customer needs, applying creative and innovative methodologies have helped us win customer loyalty that has fueled our growth.

Realising that Amazon Marketplace is full of challenges, we decided to make a simple way out of the puzzle.

We have proudly developed an Amazon Feedback Tool called “Insight Mailer” for organically increasing your seller/product rating and ranking through targeted feedback requesting and promotional campaigns.

This Feedback Tool will make your work easy at a minimal cost and drastically increase your ranking sales.

What is Insight Mailer?

90% of Amazon buyers fail to review or give a feedback about their customer journey.

Every Amazon Merchant who is looking for buyer’s reviews/ratings will choose a Feedback Management tool.

Amazon Merchants are keen to boost their business in Amazon seller platform.

Insight Mailer is India’s First Feedback Management Software developed for Amazon sellers launched by Altius technology solution. Nowadays, customer feedback and review plays an important role. This Amazon Seller Tool is a narrow bridge between customers and sellers. Staying in touch with customers can be done by sending e-mails and promotions on a frequent basis. Moreover, Insight Mailer solicits feedbacks from your customers.

Insight Mailer works as a Best Amazon Seller Software to retrieve customer ratings/reviews, to send e-mails campaigns to customers and to offer promotions for various products.

Features about Insight Mailer

  • Automate your e-mail messaging and feedback requesting process.
  • Capture customer attention through targeted promotional campaigns.
  • Ensure right messages are delivered at the right time through targeted email campaigns.
  • Insight Mailer helps you understand the sentiments of your customers and target the right shoppers through its unique algorithm.

This Amazon Review Software can clearly help you in increasing your sales and improving the name of your business.
It ensures that all your customers are satisfied.

Are you looking for an Amazon Feedback Software?

 

Prasanna M

Business Head – eCommerce Solutions and SaaS Produc

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The importance of E-commerce Product Description services in today’s world!

Being the best is great, it means you’re number one. But being UNIQUE is greater because you’re the ONLY one.

Providing vibrant, engaging product descriptions helps your product rank better than the rest. Which is exactly what we want. Customers like it if they have certain things meant just for them, in that case…if your product content isn’t unique, it will bring serious damage to your company.

Your first goal is to outrank the other websites selling similar products. That is the key! You want your company to be the first to pop-up when customers search for a product online, that way your company becomes popular and reliable which means more clicks.

Give an answer before they pose a question!

Your product content services must be complete. Make sure your data answer all their queries. Once they come to you, they shouldn’t have any second thoughts about going back, especially when 94% of people either abandon a site or just give up if they can’t find the information they need.

Neil Patel states “Even though you can’t make a customer buy, you can at least know how your site can meet the specific need that the customer has at any given point in the buying cycle”.

How can Altius Technology Solutions help?

  • Make your product descriptions stand out.
  • Easily import customers ratings and reviews to identify improvements to your enrichment processes.
  • Use localization to have different rich content in different languages for your international markets.
  • Define business rules that ensure products meet specific rich content standards before being released to your sales channels.

These are just a few basic things we offer. Want to know more? Get connected with us immediately.

Because Good content = Great results.

 

Govindaraj L

Responsible for Data Quality and Revenue Generation

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It’s time to buckle up Mr.SEO

TICK TOCK! The clock is ticking and your competitors are rising higher than you. Without a doubt, it’s extremely important to rank better on GOOGLE than the rest with Digital Marketing. Well, it’s not impossible, but let me tell you that it’s not a cake walk either. What are the major points to be noted to be NO.1 on GOOGLE?

Research

  • Researching is tricky. Hence, SEO must always be attentive.
  • Keyword research – when you target on the wrong keywords, you can damage your campaign which leads to less traffic.

Identify your problems

After research work, it’s time to audit your site for problems that need to be fixed. Main things to focus are

Site errors that include

  • Redirecting any 404 pages to actual content
  • Changing 302 redirects to 301 redirects
  • Updating duplicate content pages, Meta titles, and Meta descriptions.

Website Speed

Speed matters as customers cannot wait for the page to load. In fact, research shows that 40% people abandon the site if it takes more than 3 seconds to load. Make sure you don’t lose your valuable customers because your site is slow.

On-page Optimization

Page optimization plays a very important role to attract more customers to your site. When your web page is relevant to the topic, you will gain more visitors than usual. You can add links – Google pays more attention when you engage the site with relevant pages.

Optimise your images

User experience is great when you add images on your website. But, it doubles when you optimize your product with right images. Giving a unique title to the featured image along with an alt-text regarding the post. Optimising the alt tags gives another opportunity for Google to notice what your page is about. Again, its all about relevance. We should not have a picture of an Elephant with the alt tag “Lion” by mistake. Only the perfectly optimized page can bring in a lot of visitors. Is your webpage following these points? What are your end-results?

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.
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Beware of Competitors Strategy

Competitors are out there, whether you like it or not. They are as hungry as you are. In fact, they are just hurdles in your way towards success.

So, what can be done to get past these hurdles?

First and foremost – do you have enough e-commerce product content? Because increasing the number of customers for your company is entirely dependant on your product content.

A thorough study of our competitors is required. Why is it important to research competitors?

So that, we can be prepared to face them.

The research you gather about your competitors is called Competitive research. The most important step in a competitive research is to Categorize your competitors.

By doing so, you will understand their strengths and their weaknesses, and learn how to position your company.
Identify, understand and raise the benchmark so you won’t have to worry about them sneaking up behind you.

There are three divisions through which you can easily categorize your competitors

Primary competitors

They are your direct competitors. It means that these companies are selling similar products, or they might even be targeting the same audience.

Secondary competitors

These are companies which sell high-end or low-end versions of your product. Perhaps sell something totally different to a similar audience.
For instance, if you’re selling Rolex watches, a secondary competitor might be a Timex retailer.

Tertiary competitors

This includes businesses that are tangentially related to your company. It may come in handy when you want to expand your product catalog. They are mostly products related to your company.

For example, if you sell jewelry, your tertiary competitors may sell gems or precious stones.
As you conduct your research, make sure you update your work in a spreadsheet or a database.

Respect your Competition

Research work is necessary…on the other hand, respecting your Competition is equally important. Read what Mr.Ken Sadowsky, the Co-Owner of Ribbon Warehouse had to say about the same.

While growing up, my father who also was a small business owner, had a wall plaque in his office that essentially echoed the sentiments of the importance of embracing, appreciating and understanding your competition.

This personally stuck with me and is something I have continually practiced in the 14 years we have operated as an ecommerce company. – Ken Sadowsky, Co-Owner, Ribbon Warehouse (Courtesy: https://www.bigcommerce.com/blog/how-perform-competitive-analysis/)

Note: Always remember, your B2B product content services matter a lot. Present all the details in an organized manner – Quality speaks.

Voilà! you have everything you need. Now, all you must do is follow these steps and push your company towards SUCCESS!

 

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.

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How Can Social Media Help in E-Commerce Sales & Marketing?

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Saibsbury

Social media has become an integral part of most e-commerce businesses. This is because social media can help in understanding customer needs and building brand identity. This can in turn help to drive traffic towards your e-commerce website. Moreover, social media has become a widely accepted platform for people to leave reviews about their e-commerce purchase.

Here are some ways your e-commerce business can take advantage of social media.

Optimize social media posts

Write content that is appealing and relevant to the audience. Incorporate multimedia such as photos or videos so that the content is more engaging. Make the content shareable so that it enhances your search engine rankings considerably.

Engage customers with periodic interaction

Social media serves as an effective medium to gain new customers and also address grievances of existing customers. It can also act as a platform to respond to customer queries regarding a product.

You can also make interactions interesting by asking setting up polls or conducting surveys for your followers. These will guide you in understanding them better.

Use paid advertising options

Using social media ads, you can do customer research to understand their requirements. This can help to target customers based on various parameters such as their demographics, age, location and interests.
You can also run unique promotions or offer discounts through flash sales exclusively on your social media page. This is likely to make your existing customers come back to you more often and stay connected to your social media account.

Integrate social media with website

Use plugins to integrate various social media sharing buttons for each product on your website. It will help customers visiting your website share a product that they interesting on their social media page. The more number of social media sharing options you offer, your new customers count is also likely to increase.

Make use of hash tags

Hash tags are a great way to get your content reach a broad spectrum. These tags also not only get your content organized but also promote interaction with your customers.

However, for best results, do not use too many hashtags with your content. It is advisable to opt for just a couple of them for a single post.

Use blogs to keep customers informed

Have a dedicated blog section on your e-commerce website and make sure to keep it active. You can use your blog to keep customers updated about a new product launch or tips about using an existing product. The blog can also help you to make any company announcements that you have to make for your customers.

An interesting blog can pave way for a lot of discussions through social media either as separate posts or discussions through a single post.

To conclude, more than 80% consumers rely on social media to take informed buying decisions. Thus, social media can help you get builder closer relationships with your customers by engaging in conversations with them or through reviews.

 

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.

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How to Use the Right Product Image for Your E-Commerce Website?

“One picture is worth ten thousand words.” – Chinese Proverb.

Product images are as important as product descriptions when you want to boost your e-commerce sales. Most of the time, people look for an appealing image that attract them towards the product. You may need to use a photo editing software to help you with getting the right product image.

The following tips help you with how to use an interesting image along with your product listing.

Use images from authentic sources

You must focus on mainly using the primary image from the manufacturer’s website. Sometimes, you may need to use additional images from other reliable online sources. This can help in getting various views of the same product from different angles.

Choose a high resolution for the image

A high resolution undoubtedly renders more clarity to the product image. If the original image has low resolution, you may have to adjust this so that the clarity is not compromised. Once you make a change, remember to zoom the image and check to see that the image is still at its best without distortion.

Opt for a white background

Always make sure that you display all your product images on a white background. This must be strictly followed irrespective of the color of the images. A white background greatly improves the clarity of the product and makes it easy for buyers to get an idea about the same.

If the existing background is not white in color, make sure you change it to white for easy product visibility.

Remove watermarks and/or logos

This is important if you are selling products of other manufacturers or vendors on your e-commerce website. Sometimes, they use watermarks mentioning their name or logo on the background of the image on their website. You must remove these before using the image with the product listing on your website.

In a nutshell, if people find the image on an e-commerce website, they are likely to look for further details such as description and cost. On the other hand, a listing with a low quality image maybe overlooked even if the product has the features what a prospective customer is looking for.

 

Ravinthar R

Asses e-stores and recommend revenue generating SaaS solutions

Why-Should-You-Use-Digital-Marketing-Channels-for-E-Commerce-Business

Why Should You Use Digital Marketing Channels for E-Commerce Business?

“The Internet makes money for you when you build something that is real and when it matters to people!” – Darren Rowse

Digital marketing plays a key role in helping an e-commerce business increase its revenue, gain more customers and acquire brand value. Customers primarily prefer reading multiple online reviews of a product rather than relying on word-of-mouth.

DM can help your e-commerce businesses attract more customers by incorporating most of its own marketing channels that are given below.

Search Engine Optimization (SEO)

SEO helps in increasing the organic traffic to your e-commerce website. It also assists in keeping your website unique and useful for customers.

Search Engine Optimization services India

Make sure that the listings on your website include product name and title, image and other appropriate keywords that are used to look up for products on a search engine. This can help you get a better ranking placement in search engine results.

Search Engine Marketing (SEM)

SEM is the process of using paid ads to get faster results and target customers easily. Google AdWords and Bing Ads are two well-known SEM platforms. You can use these platforms to target likely customers based on various parameters like gender, age, location and more.

Paid ads are also referred to as sponsored listings and usually appear on top of the page. They are either small text based ads, display ads and product listing ads.

E-mail Marketing

Sending personalized e-mails can improve their shopping experience on your website and help you bond better with them. Through e-mail marketing, you can send e-mails about new product arrivals, discounts, combo offers and more based on their buying patterns.

You can also send follow-up emails to your customers. But, make sure that you do not send them very often. This is a great way to be assured of their loyalty and win new customers through them.

Content Marketing

Content marketing focuses on providing customers relevant content. This content must be closely associated with what you have to offer. Offering the right content can help you win customers’ trust and make them shop with you. It can change your customers to repeat buyers and prospects to confirmed buyers.

You can have a dedicated blog on your e-commerce website that highlights the benefits of using a product or a video that gives a working demo of the same. You can also use your social media page to share these details.

Social Media Marketing (SMM)

You can use SMM to communicate with your customers and get to know them better. You can keep your sessions interactive by posting interesting blogs, making announcements about product launches, having polls, hosting contests/quizzes and answering queries.

However, not all options work well on every social media platform. Therefore, you must first identify which method works best for which platform and post accordingly.

Social Media Marketing services

To sum up, digital marketing helps e-commerce businesses to reach out to people through social media where they are active the most. You can also cater to people based on specific criteria and send them personalized e-mails with relevant content. This way, your customers’ trust in you will increase and they will keep coming back to you. It can also pave way for them to help you win new customers.

 

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.

How-to-Choose-the-Right-Website-for-Your-Business

How to Choose the Right Website for Your Business?

“Getting a quality website is not an expense, but rather an investment.” – Dr Christopher Dayagdag

A website is undoubtedly the most important aspect of any business. It serves as a platform to present your offerings to prospective customers. Moreover, a good website helps you in establishing your business credibility. As a website is almost always accessible, it acts as a medium for interested people to look up for information at their convenient time.

You can opt for a static website, a dynamic website or an e-commerce website for your business.

This blog aims at giving you an idea of each type of website along with its pros and cons to help you decide on the website that best meets your needs.

Static Website

A static website is the simplest kind of website, and is very easy to create. The contents of this website get changed only when a manual update is done.

An example is a website that gives information about a company and the services that it has to offer.

Pros

  • It is quick, easy and cheap to develop such a website.

  • Indexing of this type of website by search engines is relatively easy.

  • This website loads reasonably fast in case of slow Internet connections.

Cons

  • Functionalities are restricted in a static website.

  • Content updation may become difficult because you may have to rely on web designers to do this.

  • Long-term cost for maintaining this kind of website can be very high.

Dynamic Website

A dynamic website is interactive in nature and displays content according to the user’s requirements. You can login, chat and get information, as well as make payments using such a website.

Two common examples are a social media website and a search engine.

Pros

  • You can modify a dynamic website easily based on your preferences or requirements.

  • There will be minimal ongoing maintenance charges.

Cons

  • The loading time may slow down because of the multiple functionalities involved in displaying the contents.

  • The initial development and hosting charges tend to be high.

E-Commerce Website

An e-commerce website allows you to buy products or receive services online from across the globe. The payment is often made online through the same secure portal. The common types of e-commerce websites are Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Business (C2B) and Consumer-to-Consumer (B2B).

Amazon, eBay and Flipkart are some well-known examples of e-commerce websites.

Pros

  •  You can get your products across to customers round the clock.

  • There is no cost involved in establishing a physical company setup.

  • You can sell both products that are your own and those of other retailers.

  • You can reach out to customers in any geographic location and thus increase the customer base.

Cons

  • There is very less possibility of the customer interacting with the company personnel face to face when he wants to know about a product or service.

  • This website is prone to attacks by hackers, putting the payment gateway at stake if appropriate safety measures are not taken.

  • If your website crashes for some reason, you are less likely to be able to make your offerings available through any other source.

To conclude, if you have a small-scale business with always the same offerings for all customers, a static website is the best choice. On the other hand, if you would like to display customized content, a dynamic website is a better idea. Finally, if you have a wide range of offerings and want a lot of customers with minimum overhead costs, you might want to give a thought to having an e-commerce website for your business.

Ashok V

Online R&D of e-stores, Revenue Generation Consultant
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Why is YouTube Important for SEO?

“YouTube’s traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google’s perspective, to be the operator of the largest site that contains all that video.” – Eric Schmidt

Video marketing has become an essential part of digital marketing. The number of people viewing videos is increasing day by day.

Also, videos can assist you in selling your products more than by using just text descriptions.

YouTube is the second biggest social media platform, and has become widely accepted as one of the best search engines for videos.

The following are some reasons why YouTube plays a very important role in Search Engine Optimization (SEO).

YouTube videos are listed in Google’s search results

YouTube is owned by Google.

Hence, the videos listed here are likely to get displayed in Google search results. Moreover, you can also add, search for and share videos on YouTube directly using keywords.

SEO friendly videos will appear on search results more when compared to non-optimized videos.

These videos, in turn, get noticed better by viewers and have a better ranking.

Embedded YouTube videos increase conversion rates

You can embed YouTube videos to your website to improve the conversion rate. Embedding a video on as many pages of your website can improve your Google ranking.

However, if you are not embedding your own videos, you must get permission from the owner to do the same.

It is ideal that you place the embedded videos towards the beginning of your website page. This avoids viewers having to scroll down to access them. Similarly, do not embed too many videos in one page.

Embed only one unique video per page.

YouTube helps to target a large audience

With YouTube, you can reach out to various types of audiences worldwide. This is often not possible with just your website alone.

When your videos engage viewers, they are more likely to click on your website and social media page. They may also share and like these videos on their own social media pages and related platforms.

Google keeps a track on these likes and shares. This can in turn be beneficial for search engine optimization.

To sum up, people find viewing videos more interesting than reading through paragraphs of content. When you optimize your YouTube videos, the possibility of them getting viewed also increases.

You must use the appropriate keywords in the titles and descriptions for your videos to have a higher ranking in search engine results.

Also, make sure that the title is not too long so that it appears fully in the search results.

Similarly, use only two to three sentences more than the title for your description. The video transcript must also include appropriate keywords.

 

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.