This is one of the best Buddha stories. Once upon a time Lord Buddha was crossing a town with few of his disciples.
Right and Wrong
When Bankei held his seclusion-weeks of meditation, pupils from many parts of Japan came to attend.
True Nature of Life
Once upon the time there was an old farmer who had worked his crops for many years.
Team Lead – Sales (SaaS) (Forcesight)
Responsibilities:
- Collaborating with Senior Leadership to establish and execute a sales goal for the region and work with and motivate the team in implementing the same.
- Handle a team of BDE in order to maximize sales revenue and meet or exceed business- set goals while maintaining Customer success levels.
- Assisting BDE in their techniques and aid them in closing the deals.
- Building plans for the short term & long term growth of the region and also forecast the quarterly goals.
- Training the BDE and ensuring required skillset for better penetration of company Solutions & Products.
- Responsible for the P&L of the region
- Proven track record of selling SaaS sales and Strong focus on lead generation.
- Experience in managing and connecting teams, partners and alliances across customer engagement life-cycles.
- Proven experience in selling and delivering Digital transformation programs.
- Ability to visualize and design transformational Digital solutions based on customer business goals, new business models and disruptive digital technologies.
- Continue to uphold a strong relationship to understand where we can increase usage within your client’s business to up-sell or expand usage.
- Generates and shares comprehensive and detailed reports about team performance, mission-related objectives, and deadlines.
- Provides quality customer service, including interacting with customers, answering customer enquiries, and effectively handling customer complaints.
Skills:
- Experience as a Team Lead with Proven record on Marketing Technology and SaaS platform and Should have handled a team of 6 or more.
- A scientific approach to building a sales funnel and pipeline management
- Ability to multi- task, research and analyse.Strong presentation, sales, negotiation and influencing skills.
- Strong experience in managing clients and developing relationships. Highly organized and Customer Orientated.
- Advanced Computer experience (Excel, Word, Outlook, PowerPoint, Internet)
Education/Qualification:
Graduate/ Postgraduate in marketing, communications, business administration or a related discipline or MBA
Desired Work Experience:
3 to 5 years of Marketing & Sales experience.
Preferred Domain Experience:
B2B Sales in any domain where in you have helped your customer achieve their business success.
LEAD – DIGITAL MARKETING ( Forcesight )
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns for Hue and its clients.
- Design, build and maintain our social media presence for Hue and its clients
- Oversee a social media strategy,Manage and maintain the organisation s website(s).
- Write and optimise content for the website and Managing marketing activities across all digital platforms like Website, Social, Email, SEO/SEM, display ads, etc.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Arrange webinars and webcasts, Create online banner adverts and oversee pay per click (PPC) ad management
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Work on printed material to supplement online products and Attend product launches & networking events.
- Conceptualize, design and execute marketing initiatives to extend awareness of key products
- Will be responsible for managing the campaign teams activities, leading the call and be the escalation contact.
- Ensuring campaigns are maintained and optimized based on reporting insights and Planner’s guidance.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure the team follows the protocols defined for running marketing campaigns and the best practices.
Skills and Qualification:
- Experience in digital communications and marketing is expected.
- Bachelor’s degree from an accredited college or university is required.
- Manages client expectations, bringing issues/concerns to clients’ attention before they become problems, offering potential solutions, and advising of potential delivery delays
- Team management, onboarding members, coaching & mentoring and managing appraisals
- Strong analytical, reporting, written and oral communication skills.
- Ability to define opportunities and challenges, collect and analyse data, establish facts, and make valid conclusions.
Desired Work Experience
5+ years of experience as Lead – Digital Marketing.
4 Product Content Solutions for Strategic Businesses
To demonstrate true ROI, Product Content Solution projects should be backed by a well-thought-out strategy that resonates with a company’s customers, personnel, and goals. In other words, any product content project that is going to be truly transformational will need to be aligned with greater business initiatives.
Here are four types of product content projects that support strategic business goals and that can help unite stakeholders from various different departments.
Product Taxonomy Development
Product content taxonomy creation is basically the process of determining how products will be categorized and organized.
Having a shared taxonomy is important because it gets everyone across an organization to use a common system to communicate about its products. This can help with accounting, operations, and sales — as well as coordinate between those functions.
To develop a taxonomy, a product content solutions provider will
• Audit the current database
• Look at incoming manufacturer product data classifications
• Review competitor, marketplace, and industry taxonomies
• Analyze how customers search for products
These findings will then inform a recommendation for a coherent taxonomy that will serve all the interested parties’ needs. Often, the hardest part of a taxonomy development product content project is making sure all these different stakeholder perspectives are represented — and getting them to ratify the final taxonomy.
Attribute and Content Modeling
Once a taxonomy has been created, a common schema for attribute and product information can be developed for products in each category. Essentially, this means deciding which bits of information need to be provided for each product as part of a standard product listing — e.g. name, photo, weight, dimensions, etc.
As with taxonomy development, attribute and content modelling needs to be done with the input and feedback from the various stakeholders at a company if the result is to reflect their viewpoints and garner team support for the enterprise-wide digital initiative.
Product Content Normalization & Cleansing
Creating lists of valid data values for each attribute, including abbreviations, symbols, fonts, and image and file naming conventions, helps standardize product content, making it much more useful for customers and internal reporting.
These sorts of details — such as where to put hyphens in an SKU, if pounds will be abbreviated “lbs.”, and whether or not prices should include a currency symbol — can make a huge difference when it comes to standardizing presentation and reporting.
Once decisions have been made regarding these approved product data values, all attributes associated with individual products in a database can be formatted (or “normalized”) to conform to the pre-ordained list of approved values.
The product content normalization process can include
• Merging data from various sources
• Eliminating duplicate products listings
• Removing discontinued products
• “Cleansing” all the content so it is formatted consistently (e.g., changing “&” to “and”)
• Identifying missing collateral information
Normalizing data in this way assures accuracy and supports basic online store functions such as filters and onsite search, as well as more advanced features such as suggested products and visual search.
Product Content Enrichment
If an online store is missing crucial pieces of product information — such as images, MSDS sheets, or user information — a product content enrichment project can improve the quality of individual product listings.
The benefits of product content enrichment are most tangible for customers and salespeople since studies show that customers are much more likely to buy from retailers that provide more product information.
Whereas taxonomy development and product data normalization involve making strategic decisions about how to group and arrange products among internal stakeholders, product content enrichment projects primarily comprise outbound detective work like:
• Going to manufacturers’ sites or other published sources of product information (e.g., PDF catalogs, spec sheets) to collect technical information about the products
• Accessing other sources — such as industry databases — to secure any additional available assets
• Creating enriched product titles and descriptions
• Image sizing, cropping, and improvement
• Video and graphics editing and enhancement
• Renaming digital files with keywords for SEO
• Adding product reviews and evaluations
Getting Started on Strategic Product Content Projects
Product content projects can — and should — be more than just tactical clean-up initiatives for the e-commerce or marketing teams. If handled correctly, they can benefit various departments at an organization and play a crucial role in forward-thinking business strategy.
Taxonomy for Better Understanding of Data
Product Taxonomy Development for Better Data
In a world revolving around internet and everything going online, we all agree to the fact that taxonomy is the backbone of the whole classification process. It helps in sorting the categories in a proper hierarchy for a better visibility of commodities online.
Taxonomy is extensive as it plays a vital part in user’s mindset of the website and the commodities/ products on it. If not for proper classification, a website becomes more of a confusing one. For example, we are buying a phone, we expect the salesman to display the phones in meaningful categories like iOS, Android, Windows and brand wise. Similarly, when it comes to business, content stored in a website should be categorized.
Designing a functional taxonomy involves figuring the types content and mapping them with data and defining word tag characteristics. Our content management approach and search approaches would now be able to be more compelling, enabling us to find all the data that relate to a product which enhances the find-ability which in-turn will reflect on the number of visitors and website users who will turn into buyers.
Each industry or company will be more likely to develop variations based on a classification scheme. For instance, an industrial tool manufacturing company will use terms like Solar, electrical, power tools, hand tools etc. a property builder will use terms like property, tenant, shopping center etc. Developing Taxonomy will include mapping out the sorts of data/content to be categorized and catalogued.
If your online website doesn’t have much sales, it means there isn’t much recognition and does not appear on top when searched for. Time to rethink about taxonomy – if your company doesn’t have one, it is high time you approach us to provide one. We will be the answer to your visitors queries like ‘No relevant product’, ‘takes too long to find the product’, ‘Under wrong category’ etc. Take steps now and make your site user-friendly and let your products be more visible and easy to find.
Is Product Description Mandatory to Boost Up Your Sales in E-Commerce?
Why is Product Description Mandatory?
YES, it is!
Product descriptions have long been exponent in both sales and in SEO tactic.
A lot of E-commerce Entrepreneurs while starting their online business usually underrating the Prize of quality content. Instead, more focus is usually given on putting good quality images and technical aspect, but a cracking quality product description is equally significant to boost your sales.
Most E-commerce Business owners who don’t understand the significant of good product description, lose their customers no matter how much investment they make in Advertisement & Marketing. While your e-commerce business is making some genuinely good efforts to post unique and attractive descriptions for every product without just copy & paste from other sites, then you are the Guru among your E-commerce rivals. Many E-commerce Entrepreneurs take the easy way with product descriptions, and they just copy paste from the manufacturer’s website or brochures.
The best advice is simply: Don’t Do this.
Because, Google analyse the duplicate content very easily via The Google Panda algorithm and if you have the same product descriptions in other websites then Google has no idea that which site would be ranked higher and those sites will often drop down in the rankings as a result.
Reasons Why Product Descriptions are Significant to E-Commerce?
- Badly written descriptions leads to devaluing that website or their products
- Short, Crisp & Quality content avoid time constraints that attracts more Targeted Audience
- Enhances the SEO
- Symbol of Professionalism
- Error – Free Short descriptions attracts more customers
- Enhances your Browsing Experiences
- Helps to stay focus on Products
Remember, Quality is the most fundamental phenomena and to meet your e-commerce business successfully, you must keep these above points in mind that improves your brand’s ranking & make more sales, So don’t skimp over and make your product description unique because if you take it from rivals, you may find yourself ranked lower by Google or even get rid of from search results.
The relevance of Taxonomy and Attributes in e-Commerce Sales
Why Taxonomy and Attributes in e-Commerce Sales Important?
In the world of digital shopping, customers want to find products and their related information at lightning speed.
Having proper taxonomy and attributes is key to making this possible.
The big B2B and B2C players who are into e-commerce have paid great attention to these assets to enable the process of successfully converting a search into a sale.
How Taxonomy Works?
Taxonomy is a term used for grouping of products into different classifications or categories.
They are like departments to place your products providing easy navigation.
We have to create a well-structured hierarchy that directs the shoppers to the products easily. A top down approach is followed where the primary level is a generalized name that leads to the more specific products.
Naming conventions for the top level must include words that the customers search for incorporating the best search engine optimization (SEO) practices.
The next few levels in the taxonomy includes product specific names that lead to the end product quickly. This involves expertise and market research.
Providing Maximized Attributes
Most customers nowadays are quite tech-savvy and make comparisons with the competitor products before they make a purchase.
If the technical specifications and features are not available for the product, they might get turned away. Attributes are characteristics and specifications of a product that includes the brand, dimensions, color, material and more. We must ensure that all the relevant details pertaining to the product are provided in the site. Providing optimum attribute values in the site is extremely crucial when it comes to e-commerce.
This will make it easy for your customers to decide if the product is right for them and make a satisfied purchase.
Now, are you ready to convert your eStore visitor into a buyer?
Then, Altius Technologies can provide quality data and content for your product catalog to make this possible!!
To discuss more, kindly email us at info@altiussolution.com or visit our website at www.altiussolution.com
Developing a Future Proof inRiver Custom Connector
Real World
When an inRiver PIM connector is developed for an external system, it is based on a number of assumptions. It starts from the definition of the product in PIM, an organization of data in PIM, inRiver system environment, target systems environment, connectivity and so on.
All these assumptions have a reasonable probability to change in the short term itself. While it may be impossible to make it future proof for the long term, there can be a lot of initiatives that can be taken to minimize the changes and prevent connector redevelopment in the short term.
Challenge
Following are some of the sample scenarios that can be encountered in any PIM implementation or PIM integration in short term.
- Change in the number of attributes required to define a product in the target.
- Mapping of inRiver product attribute to target system’s attribute.
- Transformations if any for inRiver product attribute to target system’s attribute.
- Runtime controls of the connector like source data location, target server connectivity, etc.,
- Alert/notification mechanisms
Approach
While there are many possible approaches to overcome these challenges, some of the proven ones are:
- Making use of inRiver connector’s settings
- Making use of resource files in the same way configuration files are used in any typical software development
- Making use of inRiver’s Specification entity to store some of these frequently changing values
Final word…
Each of the options above has its own advantages & limitations. And the right option for the situation can be selected considering the requirements for flexibility, the frequency of expected change, technical expertise of the end users, etc…
