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How to Use the Right Product Image for Your E-Commerce Website?

“One picture is worth ten thousand words.” – Chinese Proverb.

Product images are as important as product descriptions when you want to boost your e-commerce sales. Most of the time, people look for an appealing image that attract them towards the product. You may need to use a photo editing software to help you with getting the right product image.

The following tips help you with how to use an interesting image along with your product listing.

Use images from authentic sources

You must focus on mainly using the primary image from the manufacturer’s website. Sometimes, you may need to use additional images from other reliable online sources. This can help in getting various views of the same product from different angles.

Choose a high resolution for the image

A high resolution undoubtedly renders more clarity to the product image. If the original image has low resolution, you may have to adjust this so that the clarity is not compromised. Once you make a change, remember to zoom the image and check to see that the image is still at its best without distortion.

Opt for a white background

Always make sure that you display all your product images on a white background. This must be strictly followed irrespective of the color of the images. A white background greatly improves the clarity of the product and makes it easy for buyers to get an idea about the same.

If the existing background is not white in color, make sure you change it to white for easy product visibility.

Remove watermarks and/or logos

This is important if you are selling products of other manufacturers or vendors on your e-commerce website. Sometimes, they use watermarks mentioning their name or logo on the background of the image on their website. You must remove these before using the image with the product listing on your website.

In a nutshell, if people find the image on an e-commerce website, they are likely to look for further details such as description and cost. On the other hand, a listing with a low quality image maybe overlooked even if the product has the features what a prospective customer is looking for.

 

Ravinthar R

Asses e-stores and recommend revenue generating SaaS solutions

Why-Should-You-Use-Digital-Marketing-Channels-for-E-Commerce-Business

Why Should You Use Digital Marketing Channels for E-Commerce Business?

“The Internet makes money for you when you build something that is real and when it matters to people!” – Darren Rowse

Digital marketing plays a key role in helping an e-commerce business increase its revenue, gain more customers and acquire brand value. Customers primarily prefer reading multiple online reviews of a product rather than relying on word-of-mouth.

DM can help your e-commerce businesses attract more customers by incorporating most of its own marketing channels that are given below.

Search Engine Optimization (SEO)

SEO helps in increasing the organic traffic to your e-commerce website. It also assists in keeping your website unique and useful for customers.

Search Engine Optimization services India

Make sure that the listings on your website include product name and title, image and other appropriate keywords that are used to look up for products on a search engine. This can help you get a better ranking placement in search engine results.

Search Engine Marketing (SEM)

SEM is the process of using paid ads to get faster results and target customers easily. Google AdWords and Bing Ads are two well-known SEM platforms. You can use these platforms to target likely customers based on various parameters like gender, age, location and more.

Paid ads are also referred to as sponsored listings and usually appear on top of the page. They are either small text based ads, display ads and product listing ads.

E-mail Marketing

Sending personalized e-mails can improve their shopping experience on your website and help you bond better with them. Through e-mail marketing, you can send e-mails about new product arrivals, discounts, combo offers and more based on their buying patterns.

You can also send follow-up emails to your customers. But, make sure that you do not send them very often. This is a great way to be assured of their loyalty and win new customers through them.

Content Marketing

Content marketing focuses on providing customers relevant content. This content must be closely associated with what you have to offer. Offering the right content can help you win customers’ trust and make them shop with you. It can change your customers to repeat buyers and prospects to confirmed buyers.

You can have a dedicated blog on your e-commerce website that highlights the benefits of using a product or a video that gives a working demo of the same. You can also use your social media page to share these details.

Social Media Marketing (SMM)

You can use SMM to communicate with your customers and get to know them better. You can keep your sessions interactive by posting interesting blogs, making announcements about product launches, having polls, hosting contests/quizzes and answering queries.

However, not all options work well on every social media platform. Therefore, you must first identify which method works best for which platform and post accordingly.

Social Media Marketing services

To sum up, digital marketing helps e-commerce businesses to reach out to people through social media where they are active the most. You can also cater to people based on specific criteria and send them personalized e-mails with relevant content. This way, your customers’ trust in you will increase and they will keep coming back to you. It can also pave way for them to help you win new customers.

 

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.

How-to-Choose-the-Right-Website-for-Your-Business

How to Choose the Right Website for Your Business?

“Getting a quality website is not an expense, but rather an investment.” – Dr Christopher Dayagdag

A website is undoubtedly the most important aspect of any business. It serves as a platform to present your offerings to prospective customers. Moreover, a good website helps you in establishing your business credibility. As a website is almost always accessible, it acts as a medium for interested people to look up for information at their convenient time.

You can opt for a static website, a dynamic website or an e-commerce website for your business.

This blog aims at giving you an idea of each type of website along with its pros and cons to help you decide on the website that best meets your needs.

Static Website

A static website is the simplest kind of website, and is very easy to create. The contents of this website get changed only when a manual update is done.

An example is a website that gives information about a company and the services that it has to offer.

Pros

  • It is quick, easy and cheap to develop such a website.

  • Indexing of this type of website by search engines is relatively easy.

  • This website loads reasonably fast in case of slow Internet connections.

Cons

  • Functionalities are restricted in a static website.

  • Content updation may become difficult because you may have to rely on web designers to do this.

  • Long-term cost for maintaining this kind of website can be very high.

Dynamic Website

A dynamic website is interactive in nature and displays content according to the user’s requirements. You can login, chat and get information, as well as make payments using such a website.

Two common examples are a social media website and a search engine.

Pros

  • You can modify a dynamic website easily based on your preferences or requirements.

  • There will be minimal ongoing maintenance charges.

Cons

  • The loading time may slow down because of the multiple functionalities involved in displaying the contents.

  • The initial development and hosting charges tend to be high.

E-Commerce Website

An e-commerce website allows you to buy products or receive services online from across the globe. The payment is often made online through the same secure portal. The common types of e-commerce websites are Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Business (C2B) and Consumer-to-Consumer (B2B).

Amazon, eBay and Flipkart are some well-known examples of e-commerce websites.

Pros

  •  You can get your products across to customers round the clock.

  • There is no cost involved in establishing a physical company setup.

  • You can sell both products that are your own and those of other retailers.

  • You can reach out to customers in any geographic location and thus increase the customer base.

Cons

  • There is very less possibility of the customer interacting with the company personnel face to face when he wants to know about a product or service.

  • This website is prone to attacks by hackers, putting the payment gateway at stake if appropriate safety measures are not taken.

  • If your website crashes for some reason, you are less likely to be able to make your offerings available through any other source.

To conclude, if you have a small-scale business with always the same offerings for all customers, a static website is the best choice. On the other hand, if you would like to display customized content, a dynamic website is a better idea. Finally, if you have a wide range of offerings and want a lot of customers with minimum overhead costs, you might want to give a thought to having an e-commerce website for your business.

Ashok V

Online R&D of e-stores, Revenue Generation Consultant
Why-is-YouTube-Important-for-SEO

Why is YouTube Important for SEO?

“YouTube’s traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google’s perspective, to be the operator of the largest site that contains all that video.” – Eric Schmidt

Video marketing has become an essential part of digital marketing. The number of people viewing videos is increasing day by day.

Also, videos can assist you in selling your products more than by using just text descriptions.

YouTube is the second biggest social media platform, and has become widely accepted as one of the best search engines for videos.

The following are some reasons why YouTube plays a very important role in Search Engine Optimization (SEO).

YouTube videos are listed in Google’s search results

YouTube is owned by Google.

Hence, the videos listed here are likely to get displayed in Google search results. Moreover, you can also add, search for and share videos on YouTube directly using keywords.

SEO friendly videos will appear on search results more when compared to non-optimized videos.

These videos, in turn, get noticed better by viewers and have a better ranking.

Embedded YouTube videos increase conversion rates

You can embed YouTube videos to your website to improve the conversion rate. Embedding a video on as many pages of your website can improve your Google ranking.

However, if you are not embedding your own videos, you must get permission from the owner to do the same.

It is ideal that you place the embedded videos towards the beginning of your website page. This avoids viewers having to scroll down to access them. Similarly, do not embed too many videos in one page.

Embed only one unique video per page.

YouTube helps to target a large audience

With YouTube, you can reach out to various types of audiences worldwide. This is often not possible with just your website alone.

When your videos engage viewers, they are more likely to click on your website and social media page. They may also share and like these videos on their own social media pages and related platforms.

Google keeps a track on these likes and shares. This can in turn be beneficial for search engine optimization.

To sum up, people find viewing videos more interesting than reading through paragraphs of content. When you optimize your YouTube videos, the possibility of them getting viewed also increases.

You must use the appropriate keywords in the titles and descriptions for your videos to have a higher ranking in search engine results.

Also, make sure that the title is not too long so that it appears fully in the search results.

Similarly, use only two to three sentences more than the title for your description. The video transcript must also include appropriate keywords.

 

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.

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Importance of Product Taxonomy in E-Commerce Sales

A product taxonomy has two parts associated with it. The first part refers to a category or a hierarchy into which products of a particular type are grouped together. The second part indicates an attribute that should be mentioned for each product.

For example, laptop is a category and brand is an attribute. A category usually has more than one attribute associated with it to differentiate one product from the other.

Product taxonomy helps e-commerce sellers in organizing their product catalog and making it easy for shoppers to view its contents through a navigational experience.

This blog gives you an idea of why product taxonomy plays an important role in your e-commerce sales.

Different navigation styles

People use different ways to search for the same product in an online store. With a taxonomy, you can tag content based on both type and product.

Classification based on usage

In e-commerce sales, products are usually grouped based on their usage. This helps a customer in easily finding what they want in an online store with just a few clicks. The correct taxonomy allows a customer to find what exactly he is looking for or a close match to the keywords he searched for.

Index product details

Product taxonomy helps in indexing all vital details related to a product. Proper indexing of products can boost your sales greatly and play a key role in Search Engine Optimization (SEO). Search engines find, index and rank structured content more efficiently than unstructured content.

Customize based on customer preferences

With a taxonomy in place, customers can make individual preferences by selecting appropriate attributes to list only the products of their choice. They will not have to waste time for what they want from a large database of similar products. As a result, there are chances they will keep coming back to buy more. This can result in increased website traffic and sales.

To sum up, you can use a product taxonomy to group various products and their related accessories together to ease a customer’s search process. This will result in enhancing the click-through rate of your e-commerce website. Another advantage of using a product taxonomy is that it can help you identify the products that customers tend to buy more than others.

 

Deepika Ganapathi

Responsible for Revenue generation and Enhancing User Experience in e-stores

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Why is it important to Enrich your product data in your e-store?

E-Commerce is a huge online industry that commands a good amount of revenue in the digital marketing space. Business has been booming in the last couple of years, as the millenials prefer to buy online instead of walking into a brick & mortar store.Leading companies now focus their marketing spends on promoting their e-store rather than traditional advertising. Your e-store is now the face of your brand. Having an enriched e-store is crucial to increase brand image and tempt purchase to online surfers. Now people prefer to purchase items online , that are not readily available in their hometown area. They look at product descriptions, feedback and reviews and make an informed purchase decision.

The main features for E-commerce Product content services

  • Good product information
  • Good site design & photos
  • Easy search in website.
Information is the lifeblood of your organization & business. Altius Technologies has the resources and technology to help you enhance your data at any given point in time. Enrichment allows you to value-add details for your product on a variety of landing pages and navigation links, which makes it rich and thorough. An enriched e-store will always score above static pages. With many e-commerce market places now operating on a B2C level, customers expect the same kind of quality in B2B e-stores aswell. Research shows that most e-store owners lose customers prior to check out due to the lack of product descriptions, SEO friendly keywords or low-res images. Purchase decisions are based on the product descriptors and tech specs the e-store provides. It is imperative that this information is correct and relevant to your customers. Product data enrichment provides contextual and useful information related to your products and helps drive sales. Entities like us offering B2B product content services have been forced to switch or upgrade our strategies, particularly in product catalog management aswell.

Benefits of Product Data Enrichment

  • Reduce overhead costs associated with in-house enrichment and management of product catalogues.
  • Consistently deliver high-quality product information at scale to address your need for high-volume quality content.
  • Get insight-driven content that makes product information relevant and engaging for your customers

Product Data Enrichment Services

  • Images
  • Specification Sheets
  • Brochures
  • MSDS (Material Safety Data Sheets)
  • Instruction Manuals
  • Technical Drawings
  • Videos for example
Qualitative research is an important factor for Product content services, revolves around describing characteristics. It does not use numbers. A good way to remember qualitative products which are key for good content writing. The Best E-commerce Platform for Growing Sales includes good images, content information in detail, web research, price details and most important is the payment gateway which gives a good kick start for the companies.

Govindaraj L

Responsible for Data Quality and Revenue Generation
Why-is-content-important-for-your-B2B-business

Why is Product Content Marketing for your B2B business?

Let’s just say that is completely true. Product Content Marketing has become the heart of every online marketing business. You may be using a lot of improvised techniques to market your product and stay in the competition, but if product content marketing is not one of them then you are falling behind.

Basically, product content marketing is about creating meaningful, relevant and valuable content to grab your customer’s attention.

It develops an interest in the minds of your target audience and urges them to respond immediately.

Having a B2B business, you are bound to have a lot of competition.

What can you do to be one step higher?

A good product content marketing strategy will do magic!

You can increase the visibility and eventually influence many people who in turn may want to buy it.

Doesn’t that sound great?

Also, when it comes to good Product Content Marketing for B2B business, there are few tips to make it effective.

So, here’s what we can do:

Create Traffic

If you have a good networking system that includes extensive social media presence, e-mail subscribers and more, then your Product Content Marketing can drive in traffic effortlessly.

Get connected

Content with great quality should give birth to conversations with your target audience. In case you don’t have questions, likes, and shares for your content, it clearly means that you haven’t created a connection with your customers.

Increase sales/revenue

Any action taken must show a positive result in your sales/revenue. At the end of the day, all you want is to raise your revenue using content effectively.

You can start by making blogs for your website and by creating a LinkedIn account. Take small steps into the huge world and gradually become no.1 in your field. Product content marketing is like a sea, it’s vast and deep. You can drown or learn how to swim. Everything is completely in your hands.

 

Ravinthar R

Asses e-stores and recommend revenue generating SaaS solutions

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What are the Components of Good User Experience and User Interface Design?

User Experience (UX) and User Interface (UI) are two key parameters that play a key role in any design process. UX design is almost always followed by UI design.

The right combination of user experience and user interface marks the success of any product or service. The following are the key components of any UX/UI design.

Strategy

Strategy pertains to analyzing various parameters related to a particular product or service. These factors include business objectives like why the product or service is needed and who the user is.

Scope

Scope takes into consideration both the functional and content requirements of the product or service.

Functional requirements deal with the functions and features. They specify how the various functions and/or features work independently and with each other.

Content requirements relate to the information required for proper functioning. These include details like videos, audios, images, text and more.

Utility

Utility focuses on building the right product for the right users. The factors analyzed above in Strategy are implemented in developing the product or service.

Usability

Usability aims at making the product or service easy to use for the customer. It deals with identifying the problems faced in using the same and correcting them. This helps the customer accomplish his/her task effortlessly.

This component also deals with how the system addresses errors and the instructions were given to a user if he encounters the same.

Structure

The structure is based on two features – Interaction Design and Information Architecture.

Functional requirements serve as the input for Interaction Design. It highlights how the user interacts with a product or service and the return response.

Content requirements form the inputs for Information Architecture. It helps to determine how the various content elements must be placed and/or organized for better human understanding.

Skeleton

Skeleton deals with the visual or sensory design of the product or service. It focuses on the appearance of content and controls like the correct layout, typography and such aspects. This guides the user on what he can do with the product.   

Prototyping

Prototyping involves testing the look, interactive elements and usability of various elements of the product or service using multiple scenarios. This process is carried out before the actual development phase begins.

Desirability

Desirability focuses on retaining the customer’s engagement with a product or service. The aim is to make his/her experience enjoyable and delightful each time the product is used.

Credibility

Credibility assesses the user’s trust in the product or service offered. The user must have the assurance that the information rendered is accurate. He/she should also be convinced that the product does what it is expected to do. The performance will be steady for a considerate period of time.

Accessibility

Accessibility ensures that the product or service can be used by people with varying abilities. The ideal offering must be easily usable by both normal and differently-abled people alike.

Surface

The surface is the implementation of all the factors decided upon in Structure and Skeleton in the final product or service.

In general, User Experience highlights the attitudes and emotions of a person regarding the use of a product or service. User Interface focuses on the look and feels aspects while acting as the medium of interaction between humans and machines.

 

Saravanan Baskaran

Observant to enrich & generate revenue for e-stores with the right product content and other SaaS Solutions.

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Applications of Artificial Intelligence in Different Industries

The number of domains deploying artificial intelligence using various technologies is increasing day by day.

AI in Healthcare

Artificial Intelligence based systems are widely deployed in the healthcare sector to help in faster and better diagnoses than human beings. Systems have been developed to analyze a patient’s reports and help in suggesting the correct and customized treatment path.

Manufacturers like Apple and FitBit AI have also incorporated AI in their fitness and health trackers to monitor users’ activity and heart rate levels.

AI in Business

Businesses make use of robotic process automation systems to perform repetitive tasks. Similarly, CRM platforms utilize machine learning algorithms to analyze how to serve customers.

Many e-commerce websites use virtual assistants in the form of chatbots. These chatbots act as online customer service representatives and interact with users. They respond to their queries and help them with what they want.

AI in Virtual Assistants

Virtual assistants like Siri and Alexa incorporate speech recognition systems that allow users to find solutions to their queries using voice based commands. Such systems recognize spoken sounds as words and convert them into text. This saves a lot of time spent on typing what you want to know.

AI in Gaming

Video games rely heavily on neural networks and deep learning to create a realistic and human like experience. They also help game avatars to move around in various ways. On the other hand, deep learning contributes to creating lively gaming content.

Artificial Intelligence also plays an important role in developing strategic games like tic-tac-toe and chess. These games make use of heuristic knowledge to offer many moves and combinations.

AI in Finance

AI techniques help financial institutions to perform various tasks like to identify fraudulent transactions, analyze and manage risks, detect money laundering and predict credit score.

Banks offer voice assisted banking using natural language processing to connect users to the various services available and resolve their queries. Chatbots facilitate two-way communication round the clock and save customers the hassle of waiting in long queues for their turn.

AI in Transportation

Automobile giants like Tesla have begun including fuzzy logic systems in their vehicles. These systems offer various driver assist features like parking, reversing and even turning. They can also help the driver determine the wait time at a signal and save fuel by turning the ignition ON or OFF appropriately.

Big players in the automobile industry have started considering the feasibility of autonomous or self-driven cars. These cars will be capable of judging their environments by themselves and moving accordingly with no or minimum human input.

Artificial Intelligence has actually made its way into almost all domains to make the life of humans easier with better and faster performance.

 

Sulak B

eCommerce Strategist helping with effective eStore Product Data and increase conversions

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How to Promote Your Business Using Hashtags?

Hashtags are gaining popularity in today’s life cannot be ignored. They can help businesses of all sizes get noticed and in increasing their online presence across social platforms.

These tags also enhance engagement with new users. Originally used on Twitter alone, today hashtags are becoming increasingly popular on almost all social media platforms.

Filter and discover related content

Hashtags help customers categorize content and identify the relevant content among many social media posts. This can get them closer to your business posts instead of having to scroll to find them.

It also increases the possibility of new followers becoming new customers and eventually frequent buyers.

Represent business related keywords

When you use the right keywords as hashtags, your posts will get displayed on search engines.

This way, you will also get noticed by people who are not active on social media and may help you win new customers.

Use business related keywords to get the type of engagement that you wish to have for your business.

Highlight brand names

This method helps you to get your private label products recognized among their competitors. Mention the brand using a hashtag when you add a new post on your social media page to promote your brand products.

Try keep the brand name short and simple to increase its awareness through a social media platform. This makes it easy for viewers to read the name and remember the same.

A good example of this is the hashtag #KitKat that is used by the leading food and beverage company for one of its chocolate brands.

Organize contests and/or events

Host online contests to gain people’s attention using hashtags.

Ask participants to add a tag line to a photo pertaining to the contest and use a hashtag with the term you have specified.

For instance, if you specialize in barbecue equipment, you can ask participants to post a picture of themselves with an equipment they bought from you. Also, tell them to include the name of the cooking equipment and dish using hashtags.

This could be something like #MyBBQChicken, #PrestigeBBQGrill along with the photo.

Record your hashtags

Keep a note of all the hashtags that you use along with your posts. This will help you to understand which hashtags give you the desired results.

You can then focus more on using those hashtags and creating similar hashtags if needed.

Capitalize each word

Capitalize the beginning of each word When you form a hashtag phrase by combining more than one word. This makes the hashtag easy to interpret and read.

For example, you can use the hashtag #HairGrowth to market your hair care products. This is more easily understandable than #Hairgrowth or #hairgrowth.

Hashtags can help you participate in conversations that help in contributing to the growth of your business.

They are also a great way of understanding what others have to say about the same.

Using more than two hashtags per post can tend to make it less engaging. You can use the keyword or content hashtags, brand hashtags, location hashtags and event or competition hashtags. Sometimes, a choice of two different types of hashtags can prove to be beneficial.

#fashion, #happy, #selfie and #repost are some popular hashtags today on Instagram and other social media.

There are a few software tools that can help you to find the top rated hashtags on social media platforms.

Hashtagify.me and RiteTag are two examples of such tools.

 

Gladys Christabel

Helping B2B companies to Generate results in search engines,Social Media and Content Marketing.